During her tenure at The Cleveland Clinic, Lori was a part of a massive effort to move their organization towards a culture of patients first. Using Wisr and taking a 'train the trainer' mentality, Lori's team in partnership with Danielle Young, Director of Alumni Relations, are empowering staff, faculty, alumni, and parents to have a shared understanding of 'What Advising Is' and how to make it part of the college's strategic core. During Lori's talk, we dissected the difference between Coaching, Training, Advising, and Mentorship, which helps provide a framework for roles that each university stakeholder can play.