Tempe Research Institution Summit [Presentation] - University of Colorado Denver: Engagement Data and Outcomes_April2018

1. Engagement data and outcomes
Tempe Research Institution Summit
April 12, 2018
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2. Metrics and engagement data
Engagement Data and Outcomes
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• On a scale of 1-5, how satisfied are you with your
current metrics?
• Do you track and measure everything you’d like to
know?
• How do you define success within your program(s)?
• How do you translate the measurement of your
success to other areas/leaders?

3. Engagement metrics
Engagement Data and Outcomes
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• Evolving area within alumni relations
• Inconsistent across the profession
• Often quantifying work to show progress
• Often separate from development and other
partners
• Not always correlated to success
• Difficult to translate across functional areas

4. Engagement dashboard
Engagement Data and Outcomes
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• Four categories
• Digital Interaction
• Experiential
• Volunteerism
• Philanthropy

5. Engagement dashboard
Engagement Data and Outcomes
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Engagement
Category
Activity
Total by
Activity
Total Unique Alumni in
Category
DIGITAL
INTERACTION
Email Clickthroughs #
#Survey Responses #
Registered, Not Attended #
EXPERIENTIAL
Unique Alumni Event Attendees TD #
#
Unique Attendees who have Attended 2+ Events #
Unique Alumni Visits TD #
% of Alumni Attendees who are Current Annual Donors %
VOLUNTEERISM
Unique Alumni Volunteers TD #
#Unique Alumni Board/Committee Members #
% of Alumni Volunteers who are Current Annual Donors %
PHILANTHROPY Unique Annual Donors TD # #

6. Engagement outcomes
Engagement Data and Outcomes
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Engagement
Category
Total Unique
Alumni
Total Unique
Alumni Donors
Total Fundraising
Admissions
Referrals
Hired
Students/Alum
Hosted
Internship
DIGITAL
INTERACTION
# # $ - # # #
EXPERIENTIAL # # $ - # # #
VOLUNTEERISM # # $ - # # #
PHILANTHROPY # # $ - # # #

7. QUESTIONS, COMMENTS, AND SUGGESTIONS
Tempe Research Institution Summit
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