SlideShare a Scribd company logo
Creating a Brand
How to create your brand
● There are many important factors involved in
building a company. Some of these include:
○ Having a good product to sell
○ Having a recognizable logo
○ Being accessible to the customer
What does it mean to create a
good product?
● A good product is one that people did not know they
needed. However, once they get this product, they can’t
live without it
○ Examples:
■ MiniFan that attaches to phone
■ Office Chair Pillow
■ Fidget Cube
● Be creative with your product!!
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
Can you name this brand?
How to make a recognizable logo
● The most important thing to think about when making a brand logo is
making it simple
○ As you can see from the previous slides, some of the most famous
brands have the simplest logos
● Use few colors, but use them well
● It should somehow relate to your product in a way
● Sometimes includes the first letter of the brand name
Types of Companies
● Food Service
○ Fast food, restaurant, cafe, food delivery
● Clothing
○ Clothing store, athletic gear, specialty clothing
(dance, swim, formal)
● Service
○ spotify, uber, game app
● Item
○ Car, electronics, furniture, apartment/house
● Just for Fun
○ Heelys, fidget spinner, video games, toys
● Invention
○ Create your own! Pick a function from above
and think of something new
Today...
1. Get into groups
2. Choose a category
3. Decide on a product to sell
4. Name your company/product
5. Start designing your logo
How to make yourself accessible
● As a business, you need to be available to your customers at all times
● This means that they have to have a place where they can bring complaints
and also leave good reviews for your product
○ It is important that you have an email address for your company and also a website
○ Think of a good website name
■ Usually this is closely related to the name of the product
■ Also, include information about your company on the website
https://www.hydroflask.com/

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Creating a brand

  • 2. How to create your brand ● There are many important factors involved in building a company. Some of these include: ○ Having a good product to sell ○ Having a recognizable logo ○ Being accessible to the customer
  • 3. What does it mean to create a good product? ● A good product is one that people did not know they needed. However, once they get this product, they can’t live without it ○ Examples: ■ MiniFan that attaches to phone ■ Office Chair Pillow ■ Fidget Cube ● Be creative with your product!!
  • 4. Can you name this brand?
  • 5. Can you name this brand?
  • 6. Can you name this brand?
  • 7. Can you name this brand?
  • 8. Can you name this brand?
  • 9. Can you name this brand?
  • 10. Can you name this brand?
  • 11. Can you name this brand?
  • 12. Can you name this brand?
  • 13. Can you name this brand?
  • 14.
  • 15. How to make a recognizable logo ● The most important thing to think about when making a brand logo is making it simple ○ As you can see from the previous slides, some of the most famous brands have the simplest logos ● Use few colors, but use them well ● It should somehow relate to your product in a way ● Sometimes includes the first letter of the brand name
  • 16. Types of Companies ● Food Service ○ Fast food, restaurant, cafe, food delivery ● Clothing ○ Clothing store, athletic gear, specialty clothing (dance, swim, formal) ● Service ○ spotify, uber, game app ● Item ○ Car, electronics, furniture, apartment/house ● Just for Fun ○ Heelys, fidget spinner, video games, toys ● Invention ○ Create your own! Pick a function from above and think of something new
  • 17. Today... 1. Get into groups 2. Choose a category 3. Decide on a product to sell 4. Name your company/product 5. Start designing your logo
  • 18. How to make yourself accessible ● As a business, you need to be available to your customers at all times ● This means that they have to have a place where they can bring complaints and also leave good reviews for your product ○ It is important that you have an email address for your company and also a website ○ Think of a good website name ■ Usually this is closely related to the name of the product ■ Also, include information about your company on the website https://www.hydroflask.com/