Create a Content Marketing Machine
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Learn how to create and market your own content to generate traffic and conversions
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Create a Content Marketing Machine
- 1. Workshop #4 Create a Content Marketing Machine
- 2. Create and Market Your Own Content GOAL Workshop #4
- 3. AGENDA#1 1. What is Content Marketing 2. Content Marketing Cycle a) 7 stages 3. Review our content process (Trello) 4. Optimize your content for promotion
- 4. What is Content Marketing #1 Topics to be covered #1
- 5. What is Content Marketing
- 7. Content Marketing Cycle #1 Topics to be covered #2
- 8. Content Marketing Cycle a) Discover b) Create c) Localize d) Publish e) Promote f) Analyze g) Refine and Repeat
- 9. a) Discovery CONTENT CYCLE a) Discovery b) Create c) Localize d) Publish e) Promote f) Analyze g) Refine and Repeat Listen and Research
- 12. Power of Keywords and Content
- 13. b) Create CONTENT CYCLE a) Discovery b) Create c) Localize d) Publish e) Promote f) Analyze g) Refine and Repeat Content
- 15. c) Localize TOPICS 1. Discovery 2. Create 3. Localize 4. Publish 5. Promote 6. Analyze 7. Refine and Repeat
- 19. Get More Reviews
- 20. “ “
- 22. How do you ask for a Review?
- 23. d) Publish TOPICS 1. Discovery 2. Create 3. Localize 4. Publish 5. Promote 6. Analyze 7. Refine and Repeat online
- 25. e) Promote TOPICS 1. Discovery 2. Create 3. Localize 4. Publish 5. Promote 6. Analyze 7. Refine and Repeat
- 31. f) Analyze TOPICS 1. Discovery 2. Create 3. Localize 4. Publish 5. Promote 6. Analyze 7. Refine and Repeat
- 34. g) Refine and Repeat TOPICS a) Discovery b) Create c) Localize d) Publish e) Promote f) Analyze g) Refine and Repeat
- 35. a) Discover b) Create c) Localize d) Publish e) Promote f) Analyze g) Refine and Repeat Content Cycle Review
- 36. Let’s Review our Content Marketing Process Topics to be covered #3
- 41. Micro Content. The next 5 slides are one example how we created multiple content promos from one blog post, titled… “How much does scuba diving cost?”
- 42. 1st Post Post the Title:
- 43. 2nd Post, Post a question:
- 44. 3rd Post Cite a Fact:
- 45. 4th Post Share a Quote:
- 46. 5th Post Add Intrigue:
- 47. By creating these micro content pieces for social, we are getting so much more promotion from our content for so very little additional resources.
- 48. Questions?
Editor's Notes
- Raise your hands if you understand what content marketing is. OK, Raise your hands if you don’t fully understand what content marketing is
- Raise your hands if you understand what content marketing is. OK, Raise your hands if you don’t fully understand what content marketing is. Let’s review what content marketing is.
- Content marketing is a type of marketing that involves the creation and sharing of online content (such as articles, videos, and social media posts). It’s intent is to stimulate interest in its products or services. **Next** Lets look at some examples.
- This graph does a good job illustrating content marketing. **Next** Does the term “Content Marketing” make more sense now? - Lets look at some online resources to hep you create content.
- Raise your hands if you understand what content marketing is. OK, Raise your hands if you don’t fully understand what content marketing is
- Discovery (finding the right content) Create (canva, 99designs, spark) Localize your business to get found in search Publish (blog/keywords & social) Promote (google and social) Analyze (ga, Fbmetrics, excel, costs, audience and engagement) Refine and Repeat
- Listen to your customers questions. Write them all down. Rank them? Now, Answer in the form of content. EXAMPLE: customer “I want to go diving”. Me: “that’s a problem I can help. - you would then write out the steps needed to go diving. Publish that to your blog. Promote on social. **ASK** – What’s a re-occuring question you get? Answer them with a piece of content.
- If you wanted to boil internet marketing down to single starting point, keywords are it. Google Keyword Planner
- Answer the Public - free visual keyword research & content ideas tool. Enter your keyword & he’ll suggest content ideas in seconds, based on what questions people search in google and bing. The best sources for content ideas.
- The power of a good keyword strategy coupled with content. One good article will bring you a ROI for ever! If you purchased a magazine ad or billboard, would you see any benefit after its shelf life expired? We published this drysuit vs wetsuit article 4 years ago. Its still giving us a ROI today. Do you see the power of article marketing and its long term ROI?
- Once you’ve discovered your customers wants and pain points, you will want to address them in the form of content. Raise your hands if you are creating content now? **Next**
- I’m not affiliated with these companies, Here are some online resources to help you create great content if you do not have the staff to do so.
- Google Bus is a free and easy tool to organize your online presence across google, including search and maps. Verify your page to help customers find you.
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Raise your hands if you have a blog. Keep them up if you regularly publish to them.
- Here are a few publishing sites you can use.
- Does anyone have a value ladder mapped out for their business?
- Paid Ads on Facebook. Define who you want to see your ads.
- There are 2 primary advertising avenues on Google. Search and Display. SEARCH = Great Copy that gets attention DISPLAY = Great imagry that gets attention
- Equally as important to your ads, is your landing page.
- Review your campaign. How much did you spend? What was your ROI? How well did your target audience resond to your content? Did you get high engagement or low engagement? Look at each of these elements and see what worked and what didn’t work. ** Next ** Apply what you learned to your next campaign.
- Here are a few tools to help you measure your results.
- Facebook Metrics
- **Next* lets look at some memorable content we created this year.
- Open Trello Board
- Trello is how we manage our content marketing.