Crayoki offers premium bedding products and other fabric-made products for kids, children and teenagers. The name "Crayoki" is the combination of the word "Crayon" and "Kid" which reflects on the nature of our products and customers. We use variety of colors to design products and the patterns are inspired from animals, nature and meaningful words. We use 100% cotton in order to make products soft and comfortable. Our factory is located in Ho Chi Minh City, Vietnam. We produce products in our own factory and sell them directly to end-customers via e-commerce channel in order to cut intermediary costs and offer our customers a reasonable price.

1. Crayoki Duong Nguyen - 0577258
Chia-Ying Shih - 0578380
Chien-Hua Chen - 0576544
Zhao Han - 057773

2. Table of contents
➢ Products
➢ Target Market
➢ Market Size
➢ Business Model
➢ Marketing Strategy
➢ Competition - SWOT Analysis
➢ Pricing Strategy - P&L Analysis & Break-even
➢ Startup Funding & Market Valuation
➢ Funding Sources
➢ Term Sheet
➢ Future Plan
➢ Exit Strategy

3. Products
Bedding set
• A bedding sheet
• A blanket cover
• 2-4 pillowcases
• Full size & Twin size

4. Target Market
Target Customers:
• End-users:
– Kids (6 - 14 yrs old)
– Teenagers (14 - 18 yrs old)
– Young adults who like cute
designs
• Decision-makers:
– Parents (mainly women -
>25yrs old)
– Grandparents
– Teenagers
Main market
Potential expansion

5. Market Size
318.9
million
people
in US
(2014)
5.38
million
children
from 5
to 18
years
old
1st year goal:
0.02% of the
market
=
~ 13000
customers
Goal setting: Number of Customers
0.02%
0.05%
0.07%
0.08%
0.1%

6. Business Model
Produce 100% from Crayoki’s factory
in Vietnam
Ship to Crayoki’s warehouse in U.S.
• Sell online at
www.crayoki.com
• Deliver in U.S. & Canada
• 24/7 Customer Service
• Return & Refund Policy

7. Marketing Strategy
FIRST STAGE
➢ Social media marketing
+ Website
(www.crayoki.com)
+ Facebook Page
+ Pinterest - to post
product’s photos
+ Blog posts by Mommy
bloggers
➢ Events & Tradeshows
SECOND STAGE
➢ Establishment of sales network
(USA)
➢ Opening the retail stores ( First
store in San Francisco)

8. Competition

9. SWOT Analysis
STRENGTHS
● Unique design
● No intermediate Cost
○ Products made in our own
factory
○ Sell directly to end-
customers
● Experience in garment
manufacturing
WEAKNESSES
● Saturation of the market
● Lack of human insource –
Partnership & staff
● Lack of brand perception
● Lack of relevant experience
(import/export, knowledge of
bedding
industry in U.S.)
OPPORTUNITIES
● Social media marketing
● Growth of kid products in the U.S.
● A scalable business - product
development & market expansion
THREATS
● Designs will be copied by other
companies.

10. Pricing Strategy
$70.00
TWIN SIZE
$80.00
FULL SIZE
CIF Price $40/unit
Main expenses (1st year)
+ Marketing Cost $200,000
+ Warehouse $50,000
+ Salary $50,000
Expected profit margin: >15%
➔ $25/unit

11. P&L Analysis & Break-even
Profit & Loss Analysis
17,530
units
Break-even Point

12. Startup Funding
& Market Valuation
Initial
Capital
$500,000
Internal
Funds
$250,000
External
Funds
$250,000
80%
of ownership
Startup Team
Startup
Funding
1st year
Profit
New
Funding
Market
Valuation
(estimation)
Parachute
Home
x $1
million
$3.75
million
Max
$19 million
Brooklinen $250,000 $1
million
$3.8
million
(VF)
Max
$19 million
Crayoki’s Pre-money Value
$1 million

13. Funding Sources
• 1st Option: Crowdfunding
• 2nd Option: Angel Investors
• 3rd Option: Business Partners

14. Term Sheet
➢ A Safe (by Ycombinators)
• Not a debt instrument -> no maturity date
• Money invested is not a loan -> no accrue interest
• Save time on negotiation and expenses on legal fee
• Main contents
• Board of structure & composition
• Voting rights
• Special board approval items
• Liquidation preference
• Pre-money valuation is negotiable.

15. Future Plan
TARGET CUSTOMERS
Infants Kids
(4-12yrs)
Teen girls
(13-18yrs)
Young adults
(>18yrs)
PRODUCT
LINES Backpacks
Mattress Bedding sets
Stuffed animals
Clothing
Bedding sets
Stuffed animals
Pillow covers
Apron sets
Bedding sets
Stuffed animals
Pillow covers
Apron sets
• GEOGRAPHIC MARKETS: U.S., Canada, Europe (Finland), Asia (Japan)
• DISTRIBUTION CHANNELS: Online, in-stores

17. Exit Strategy
➢Wealth-building machine
➢Brand acquistion
Acquirer Acquiree Value of acquisition
Linen Holdings, LLC
$105 million
In 2012
Undisclosed
In 2010