Lessons From The Dell Brand Newsroom, Digiday Content Marketing Summit, August 2016
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The document discusses lessons learned from Dell's brand newsroom. It emphasizes putting customers at the center and championing their success. Key lessons are to stay agile and responsive by acting on data insights, understand the brand is the publisher but doesn't have all the rights of traditional media, and maintain a customer-centric focus by portraying customers as the heroes in their own stories and acting as their champion rather than savior.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Lessons From The Dell Brand Newsroom, Digiday Content Marketing Summit, August 2016
- 1. Lessons from the Dell Brand Newsroom Nicole Smith Digital Content Strategy
- 2. 2 of Y Lenses through which we tell stories: • Our customers are the heroes and architects of their success • We champion our customers, enabling them to leverage Dell to meet their needs and and advocate for their customers, in turn. Lead with needs, follow with value text text Dell Our Customers Their Customers Narrative Max Potential: Transformation, Innovation Esteem: Thought leadership, collaboration and support to look better, be better Belonging: Affinity, sense of community, relationships nurtured Safety: Vigilant, responsive Survival: Stay in business
- 3. 3 of Y Evocative + Informative + Persuasive = Movement Resonanc e Alignment Scalability Findability • Relevant to audience interests, needs, journey stage • Editorial values, storytelling techniques • Informative: provides clarity, background, context, direction • Evocative • Priority given to the intersection of audience interest and brand POV • The anticipated behavior is measurable and a logical precursor to the desired outcome. • Prompts the next steps that support achieving goals • Paid, owned, earned promotion strategy to gain audience • Google News search • Third-party pick-ups with Huffington Post, Business Insider, Venture Beat and others • Content created in packages that could be broken apart into smaller, reusable modules • Content plans balanced across Original, Curated content • Transcreation process to repurpose Global content at regional level
- 4. 4 of Y What we inherited from traditional media • Transparency • Fact-checking, accountability • Attribution, sourcing Structure • Editor, writer, creative teams • Real-time Content calendaring • Style, governance councils Form factor Ethics • News, features • Multimedia • Street photography Social listening programs to spot content gaps, shift in conversationAudience-centricity
- 5. 5 Top 3 Lessons Learned 1 Stay Agile. Responsive content strategies require data insights and actions based on those insights. 2 Brand as Publisher. Behaving like a traditional media outlet doesn’t give you all the rights of traditional media. 3 Customer Centricity. The customer is the hero in their story. You are their champion, not their savior. If you’d like to chat more, let’s connect on social. Twitter: @NicoleAtLarge