The document outlines an agenda for a crash course on containing crises presented by CommCore, a crisis communications firm. The agenda includes an overview of crises, a crisis simulation exercise called PressureTest, and a debriefing. CommCore has 32 years of experience in crisis and communications and works with organizations to prepare for and mitigate crises through communications training. The simulation involves a crisis situation unfolding at XYZ Supermarkets involving food poisoning and an animal rights group taking credit in order to prompt discussion on crisis response.

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Crash Course on Containing Crises
Dale Weiss, Senior Vice President, CommCore
Steve Hoptay, Vice President, Wakefern Food
Corp.
Agenda
• Crisis Overview
• PressureTest™ Simulation
• Debrief

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CommCore…at a glance
• Proven track record helping organizations prepare for and mitigate
crises.
• Expert communications training for executives of all levels to
develop superior internal and external communications skills
• 90% of our business from referrals/repeat customers
• Proprietary methodologies and intellectual capital
32 years Experience in Crisis & Communications32 years Experience in Crisis & Communications
Dallas
Washington DC
New York
15,000+ Workshops &
Speaking Engagements
Los Angeles

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Who has had challenges?
Where were the world’s largest oil
spills?

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World’s Largest Oil Spill
Vatican Square

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4 V’s
• Villain
• Victim
• Vindicator
• Village Idiot
The Checklist Manifesto
It works:
• Construction
• Airplanes
• Crisis Planning
• Medicine Results:
• ComplicaƟons↓ 36%
• Deaths ↓ 47%
• Return to OR ↓ 25%

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Effective preparation mitigates damage by helping organizations to:
Companies prepared for a crisis can minimize damage, lower response costs
and reduce the likelihood of regulatory action and litigation.
Objectives of Crisis Simulation
Build teamwork,
respond quickly and
effectively to fast
breaking situation
Reassure customers/
key stakeholders
of commitment to
address concerns
Mitigate fines,
penalties and
litigation costs
Mitigate fines,
penalties and
litigation costs
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3 Questions to Consider
• What issues do you see?
• Who do you need on your team?
• What actions do you take?
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Crisis Simulation

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Tell XYZ Supermarkers: Stop
Supporting Cruelty on Veal
Farms!
1639 views
XYZ Supermarkets-
Stop selling veal!

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3 Questions to Consider
• What issues do you see?
• Who do you need on your team?
• What actions do you take?
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BREAKING NEWS:
12 People Rushed to Area
Hospitals-Officials suspect
food poisoning
Dallas health officials say the stricken
patients were taken to Parkland Hospital
and Baylor Medical Center all complaining
of severe pain, vomiting and diarrhea.
Three of the victims are in serious
condition. Officials wouldn’t speculate on
any connection or source of the outbreak
except to say those transported lived in
different parts of North Dallas.

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Losec takes credit for XYZ Supermarkets veal
poisoning
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3 Questions to Consider
• What issues do you see?
• Who do you need on your team?
• What actions do you take?
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Contact
Need help with your Crisis Plan?
Call Dale Weiss
dweiss@commcoreconsulting.com
(214) 295-5480