This document provides an overview of issue management, crisis management, and reputation repair. It discusses identifying issues through environmental scanning, managing issues through their life cycle of potential, emerging, crisis, and dormant stages. Crisis management involves dealing with unexpected events that threaten an organization. When a crisis hits, options for reputation repair include denial, reducing blame, apologizing, and taking corrective action. The document uses the example of Mobil Oil's editorial advocacy campaign as a case study of effective issue management.
Issues management best practice approach for effective corporate prThe Quadrant Company
Issues management is a proactive process that involves identifying potential issues, analyzing their impact, and developing strategies to shape public policy and stakeholder expectations in a way that benefits the organization. It encompasses techniques like lobbying, public affairs, and two-way communication with stakeholders to address issues early before they escalate into crises. Effective issues management follows best practices like continuous monitoring, acknowledging all stakeholder groups, and evaluating strategies over the long-term.
Message-Candidate-Campaign. What are you going to say? Who is going to say it? And how will you roll out your agenda to the public? And when all else fails: Declare Victory! In this digital is eternal world what is the best way to handle issues management whether in a political setting or as a non-profit?
Issues management and crisis managementnamakuguten
The document discusses issues management and crisis management. It defines issues as matters in dispute that evoke debate and outlines the conventional and strategic approaches to issues management. The strategic approach involves identifying issues early and managing external challenges. The document then outlines the stages of issues management process including identification, analysis, prioritization, response formulation and evaluation. It also discusses crisis definition, types of crises, crisis stages and major models for managing business crises.
Best Practice Crisis And Issues Management A Recommended Approach By SMCJanet Saunders
The document provides guidance on crisis management and issues management. It defines what constitutes a crisis, examples of crises, and how crises are categorized based on their scale. It also outlines the key components of an effective crisis management plan and issues management kit, including roles and responsibilities, communication procedures, and stakeholder identification. The importance of issues anticipation, prevention, and regular plan evaluation is emphasized.
The document discusses crisis management and provides definitions, frameworks, and lessons. It defines a crisis as a situation that threatens harm or interrupts business. It outlines a framework for crisis management including drafting policies, forming teams, and communication strategies. It also lists types of crises and lessons learned from past crises like Bhopal disaster.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
This document provides an overview of issue management, crisis management, and reputation repair. It discusses identifying issues through environmental scanning, managing issues through their life cycle of potential, emerging, crisis, and dormant stages. Crisis management involves dealing with unexpected events that threaten an organization. When a crisis hits, options for reputation repair include denial, reducing blame, apologizing, and taking corrective action. The document uses the example of Mobil Oil's editorial advocacy campaign as a case study of effective issue management.
Issues management best practice approach for effective corporate prThe Quadrant Company
Issues management is a proactive process that involves identifying potential issues, analyzing their impact, and developing strategies to shape public policy and stakeholder expectations in a way that benefits the organization. It encompasses techniques like lobbying, public affairs, and two-way communication with stakeholders to address issues early before they escalate into crises. Effective issues management follows best practices like continuous monitoring, acknowledging all stakeholder groups, and evaluating strategies over the long-term.
Message-Candidate-Campaign. What are you going to say? Who is going to say it? And how will you roll out your agenda to the public? And when all else fails: Declare Victory! In this digital is eternal world what is the best way to handle issues management whether in a political setting or as a non-profit?
Issues management and crisis managementnamakuguten
The document discusses issues management and crisis management. It defines issues as matters in dispute that evoke debate and outlines the conventional and strategic approaches to issues management. The strategic approach involves identifying issues early and managing external challenges. The document then outlines the stages of issues management process including identification, analysis, prioritization, response formulation and evaluation. It also discusses crisis definition, types of crises, crisis stages and major models for managing business crises.
Best Practice Crisis And Issues Management A Recommended Approach By SMCJanet Saunders
The document provides guidance on crisis management and issues management. It defines what constitutes a crisis, examples of crises, and how crises are categorized based on their scale. It also outlines the key components of an effective crisis management plan and issues management kit, including roles and responsibilities, communication procedures, and stakeholder identification. The importance of issues anticipation, prevention, and regular plan evaluation is emphasized.
The document discusses crisis management and provides definitions, frameworks, and lessons. It defines a crisis as a situation that threatens harm or interrupts business. It outlines a framework for crisis management including drafting policies, forming teams, and communication strategies. It also lists types of crises and lessons learned from past crises like Bhopal disaster.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
The quick response Sheri Johnson, Senior Vice President of Morningstar Communications, and her team put together during a client crisis allowed the client to effectively address multiple key audiences, using a variety of communication tools. This insider’s perspective also includes best practices and techniques for you to take back to your organization.
This document is a visual resume for Cynthia Williams that provides biographical information, previous work experience, skills, and qualifications. It summarizes that Cynthia lives in Raleigh-Durham, North Carolina and previously worked for General Motors leading engineering projects around the world. It notes she left GM to care for her parents but is now looking to restart her career and is open to new opportunities where she can contribute.
This document provides guidance for nonprofit organizations conducting capital campaigns during difficult economic times. It suggests 7 key strategies: 1) Reviving volunteer leadership, 2) Rethinking prospect strategies, 3) Rethinking needs and case statements, 4) Extending timelines, 5) Lowering financial goals, 6) Pausing or halting campaigns, and 7) Avoiding campaigns during recessions if possible. Additional recommendations include focusing on established donors and justified needs, maintaining momentum through consistent communication, and presenting the organization as resilient and well-managed despite economic challenges. The overall message is to plan carefully, remain calm and focused on core priorities, and work to engage community through the economic downturn.
Greg Cangialosi presented on real world examples of corporate podcasting at Podcast Academy 6. He discussed how podcasting can be used for outreach and education, branding, PR and media relations, and advertising. Examples included podcasts about migraines produced for a neurology company, quarterly podcasts about wellness in the workplace for an insurance company, and a daily podcast about financial products for students that generated over $20 million in loans. Key lessons included embracing new media, using podcasting to extend communications, focusing on targeted and relevant content, and sticking with podcasting over time.
This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
This document provides information about Toccacelli & Associates, a strategic communications and public affairs firm. It outlines the company's services such as media relations, crisis communications, message development, and government relations. It also shares credentials of James Toccacelli, the founder and an accredited public relations professional. The document includes case studies of work done with clients such as Levi Strauss & Co., telecommunications mergers, and Kinross Gold to build reputation and awareness through strategic public relations campaigns.
Crisis Management for the Regulatory ProfessionalMichael Swit
Presentation given to the Regulatory Affairs Professionals Society (RAPS) Rising Leaders Program using a case study of the generic drug scandal as a basis to understanding how to react to a scandal, SEC disclosure duties, collateral consequences of a crisis, and lessons learned.
The document discusses the increasing importance of social engagement for companies in Asia Pacific. It outlines 5 drivers that are shifting power to stakeholders: 1) social and environmental challenges, 2) government activism, 3) growing NGO influence, 4) passionate consumers, and 5) the internet. Companies are advised to get their own house in order, listen to new voices, converge on important issues, and advocate for change to meet rising social expectations in the region. A continuum is presented showing levels of social engagement from uninvolved to actively involved.
This document discusses the increasing importance of transparency for nonprofit organizations. It outlines several factors driving greater transparency, including Sarbanes-Oxley regulations, government scrutiny, and the need to maintain public trust. The document also notes challenges for nonprofits in achieving transparency, such as determining appropriate metrics for effectiveness and balancing transparency with organizational flexibility. Overall, the document argues that while transparency is important, nonprofits must implement it carefully to avoid excessive costs or liability and to preserve their core values.
Social media can provide several key benefits for businesses including customer service, market research, communication/brand management, lead generation, and establishing thought leadership. It allows companies to monitor customer feedback, engage in conversations, empower customers to provide suggestions, and generate leads by providing useful content to potential customers. While social media is largely free and allows unlimited content and viral sharing, businesses must also be aware of its constantly changing nature and undefined social norms.
Dynamics International is an intelligence-led risk consulting firm with 4 offices worldwide. It provides due diligence and compliance services to clients in various sectors through a team of 20 analysts and 200 associates with expertise in open-source intelligence, investigations, and strategic risk assessment. Its services include pre-transactional due diligence, post-transaction compliance monitoring, customized intelligence reporting, and a high-volume open-source intelligence program.
Coalition Sustainability, Grand Prairie, TXSarah Pahl
Presentation developed for the Sustainability Task Force of IMPACT Grand Prairie, a community coalition formed to prevent and reduce youth substance abuse.
Crisis management and Social Media Crisis ManagementAlberto Alemanno
This document discusses crisis management. It defines a crisis as any situation that threatens harm, interrupts business, or damages reputation. It provides examples of different types of crises including natural disasters, technological failures, confrontations, malevolent acts, organizational misdeeds, and more. The document outlines the objectives of crisis management as reducing tension, demonstrating expertise, managing resources, and controlling information flow. It also discusses challenges in crisis decision making and provides tips for effective crisis communication.
This document discusses event management. It defines event management as the planning, coordination, staging and evaluation of events. It notes that event management is a fast-growing and glamorous profession. The document outlines the key processes involved in event management, including defining the purpose and objectives, creating a budget and structure, planning through timelines and communication, managing sponsorships, and handling crises and evaluations. It provides examples of event types and institutions that offer event management training in India.
Social Media and Social Change in New ZealandSimon Young
My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies accordingly, and focusing on avoiding running out of money by extending the company's runway through cost cutting, revenue increases, and potentially raising additional capital. Key steps include conducting honest self-assessments of the business, making difficult decisions like layoffs carefully, maintaining morale, and communicating transparently with stakeholders. The overall goal is to make it to profitability and self-sufficiency.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies to focus on avoiding running out of money rather than growth goals. Key steps include cutting costs through reducing headcount and expenses, increasing revenue if possible, and raising additional capital. The document stresses the importance of honest self-assessment, decisive execution, managing morale, and maintaining a moral compass during challenging times.
The document outlines an agenda for a social media event. The agenda includes a keynote on social media, panel discussions, breaks, and three case study presentations from Intuit, Macy's, and Comcast. Principles for successful social media marketing are also discussed, including listening, being authentic, moving fast, and that less is more. The Intuit case study describes a campaign called Small Business United that helped connect small business owners through online communities, competitions and recognition. The campaign saw significant engagement and positive results for Intuit.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The quick response Sheri Johnson, Senior Vice President of Morningstar Communications, and her team put together during a client crisis allowed the client to effectively address multiple key audiences, using a variety of communication tools. This insider’s perspective also includes best practices and techniques for you to take back to your organization.
This document is a visual resume for Cynthia Williams that provides biographical information, previous work experience, skills, and qualifications. It summarizes that Cynthia lives in Raleigh-Durham, North Carolina and previously worked for General Motors leading engineering projects around the world. It notes she left GM to care for her parents but is now looking to restart her career and is open to new opportunities where she can contribute.
This document provides guidance for nonprofit organizations conducting capital campaigns during difficult economic times. It suggests 7 key strategies: 1) Reviving volunteer leadership, 2) Rethinking prospect strategies, 3) Rethinking needs and case statements, 4) Extending timelines, 5) Lowering financial goals, 6) Pausing or halting campaigns, and 7) Avoiding campaigns during recessions if possible. Additional recommendations include focusing on established donors and justified needs, maintaining momentum through consistent communication, and presenting the organization as resilient and well-managed despite economic challenges. The overall message is to plan carefully, remain calm and focused on core priorities, and work to engage community through the economic downturn.
Greg Cangialosi presented on real world examples of corporate podcasting at Podcast Academy 6. He discussed how podcasting can be used for outreach and education, branding, PR and media relations, and advertising. Examples included podcasts about migraines produced for a neurology company, quarterly podcasts about wellness in the workplace for an insurance company, and a daily podcast about financial products for students that generated over $20 million in loans. Key lessons included embracing new media, using podcasting to extend communications, focusing on targeted and relevant content, and sticking with podcasting over time.
This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
This document provides information about Toccacelli & Associates, a strategic communications and public affairs firm. It outlines the company's services such as media relations, crisis communications, message development, and government relations. It also shares credentials of James Toccacelli, the founder and an accredited public relations professional. The document includes case studies of work done with clients such as Levi Strauss & Co., telecommunications mergers, and Kinross Gold to build reputation and awareness through strategic public relations campaigns.
Crisis Management for the Regulatory ProfessionalMichael Swit
Presentation given to the Regulatory Affairs Professionals Society (RAPS) Rising Leaders Program using a case study of the generic drug scandal as a basis to understanding how to react to a scandal, SEC disclosure duties, collateral consequences of a crisis, and lessons learned.
The document discusses the increasing importance of social engagement for companies in Asia Pacific. It outlines 5 drivers that are shifting power to stakeholders: 1) social and environmental challenges, 2) government activism, 3) growing NGO influence, 4) passionate consumers, and 5) the internet. Companies are advised to get their own house in order, listen to new voices, converge on important issues, and advocate for change to meet rising social expectations in the region. A continuum is presented showing levels of social engagement from uninvolved to actively involved.
This document discusses the increasing importance of transparency for nonprofit organizations. It outlines several factors driving greater transparency, including Sarbanes-Oxley regulations, government scrutiny, and the need to maintain public trust. The document also notes challenges for nonprofits in achieving transparency, such as determining appropriate metrics for effectiveness and balancing transparency with organizational flexibility. Overall, the document argues that while transparency is important, nonprofits must implement it carefully to avoid excessive costs or liability and to preserve their core values.
Social media can provide several key benefits for businesses including customer service, market research, communication/brand management, lead generation, and establishing thought leadership. It allows companies to monitor customer feedback, engage in conversations, empower customers to provide suggestions, and generate leads by providing useful content to potential customers. While social media is largely free and allows unlimited content and viral sharing, businesses must also be aware of its constantly changing nature and undefined social norms.
Dynamics International is an intelligence-led risk consulting firm with 4 offices worldwide. It provides due diligence and compliance services to clients in various sectors through a team of 20 analysts and 200 associates with expertise in open-source intelligence, investigations, and strategic risk assessment. Its services include pre-transactional due diligence, post-transaction compliance monitoring, customized intelligence reporting, and a high-volume open-source intelligence program.
Coalition Sustainability, Grand Prairie, TXSarah Pahl
Presentation developed for the Sustainability Task Force of IMPACT Grand Prairie, a community coalition formed to prevent and reduce youth substance abuse.
Crisis management and Social Media Crisis ManagementAlberto Alemanno
This document discusses crisis management. It defines a crisis as any situation that threatens harm, interrupts business, or damages reputation. It provides examples of different types of crises including natural disasters, technological failures, confrontations, malevolent acts, organizational misdeeds, and more. The document outlines the objectives of crisis management as reducing tension, demonstrating expertise, managing resources, and controlling information flow. It also discusses challenges in crisis decision making and provides tips for effective crisis communication.
This document discusses event management. It defines event management as the planning, coordination, staging and evaluation of events. It notes that event management is a fast-growing and glamorous profession. The document outlines the key processes involved in event management, including defining the purpose and objectives, creating a budget and structure, planning through timelines and communication, managing sponsorships, and handling crises and evaluations. It provides examples of event types and institutions that offer event management training in India.
Social Media and Social Change in New ZealandSimon Young
My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies accordingly, and focusing on avoiding running out of money by extending the company's runway through cost cutting, revenue increases, and potentially raising additional capital. Key steps include conducting honest self-assessments of the business, making difficult decisions like layoffs carefully, maintaining morale, and communicating transparently with stakeholders. The overall goal is to make it to profitability and self-sufficiency.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies to focus on avoiding running out of money rather than growth goals. Key steps include cutting costs through reducing headcount and expenses, increasing revenue if possible, and raising additional capital. The document stresses the importance of honest self-assessment, decisive execution, managing morale, and maintaining a moral compass during challenging times.
The document outlines an agenda for a social media event. The agenda includes a keynote on social media, panel discussions, breaks, and three case study presentations from Intuit, Macy's, and Comcast. Principles for successful social media marketing are also discussed, including listening, being authentic, moving fast, and that less is more. The Intuit case study describes a campaign called Small Business United that helped connect small business owners through online communities, competitions and recognition. The campaign saw significant engagement and positive results for Intuit.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
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- Adoption of Business Frameworks
- Goal Setting
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- Alignment and Cascading of Scorecards
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
1. DAMAGE CONTROL
How to monitor issues, manage crises and
rebuild your company‘s reputation.
By Zach Burton and Rodger D. Johnson
Department of Communication Studies
IUPUI
2. Issue Management
Overview
• Issue Identification
• Environmental scanning.
• Identify issues and trends as potential roadblock to an
organization‘s business plan and goals.
• Conduct a vulnerability analysis.
• Planning.
• Communicating.
• Issue Life Cycle
• Potential
• Emerging
• Crisis
• Dormant
3. Definitions
• Issue Management
• The systematic management of trends that may affect
your organization.
• Crisis Management
• The systematic management of metastasized issues
that will fundamentally change your organization.
• Emergency Management
• The systematic management of an issue that will not
affect a fundamental change in your organization‘s
operations.
5. Issue Management
• What‘s an issue?
• Any environmental thing that could impact your
organization.
• Issues that affect organizations can represent a gap
between practice and stakeholder expectations.
6. Issue‘s ―Life Cycle‖
• Potential
• Organization attaches significance to perceived
problem.
• Political/Regulatory.
• Economic.
• Social trend.
• Emerging
• Lines drawn in the sand.
• Organizations use proactive media strategy to manage
issue in the marketplace of ideas.
7. Issue ―Life Cycle‖
• Crisis
• Positions solidify; groups seek resolution.
• Pushed into public policy arena.
• Clear and present public scrutiny and media attention
intensifies.
• Resolutions
• Clear ―winners‖ and ―losers.‖
• Organization accepts the ―current‖ status of issue
resolved.
• Issue goes ―dormant‖ until the next trigger and flash
point ignites it again.
9. Editorial-Advocacy
Campaign
• Classic issue management.
• Focused almost exclusively on efforts to influence political and social
outcomes.
• Many, but not all, editorials focused on petroleum and other energy
matters.
• Ad Forum called Mobil ―the leading practitioner in ‗issue‘ or ‗advocacy‘
advertising.‖
• Fortune magazine called Mobil ―the champ of advocacy advertising.‖
• Mobile engaged public conversation
• Responded to criticisms of its motives.
• Called voters to turn Carter out of the White House.
• Promoted energy crisis could have been elevated with ―strong and wise
political leadership.‖
• Referred to Ronald Reagan
• Neo—conservative leadership
10. Editorial-Advocacy
Campaign
• Promote interests that went far beyond its immediate business
objectives.
• Robert Heath called it the ―feistiest‖ advocacy campaign to date.
• There is a season and time for every purpose.
• Siege economy in America.
• Deep recession
• Energy shortage
• Rising fuel prices
• Double-digit inflation
• Crumbling industries
• Mobil used The New York Times Op-Ed pages, weighed in on the
issues.
• Classic issue management.
12. Action Plan
• Research
• Environmental scanning.
• Gather intelligence and analyze.
• Draft background briefing material.
• Identify groups and opinion leaders who can advance your position.
• Identify desired behaviors and outcomes.
• How do you want the stakeholders and public to think about and react to
the key issues?
• Plan
• Create issue database.
• Conduct vulnerability analysis.
• Draft background briefing material.
• Media relationship management.
13. Action Plan
• Execute
• Deploy resources to engage issue.
• Disseminate messages to create desired effect.
• Explain and defend the organization publicly.
• Establish contacts with key stakeholders.
• Build rapport with key groups.
• Government
• Regulatory.
• Media
• Strategic publics.
• Assure excellent inward and outward information flow.
• (Everyone should be on the same page.)
• Evaluate
15. Crisis Management
• What to expect in a crisis.
• Surprise.
• Insufficient information.
• Escalating flow of events.
• Loss of control.
• Increasing scrutiny.
• Public
• Governmental
• Media
• Threatens the organization‘s reputation and how it does
business.
• Challenges human, physical and financial resources.
16. Crisis Management
• Four elements.
• Trigger – unexpected event.
• Treat – human lives, property, natural
environment, etc.
• Uncontrolled situation – beyond the control of
organization‘s ―normal‖ management team.
• Urgent
• ―You can‘t wait until next week to deal with this.‖
• Fred Bagg, St. Francis Hospital.
18. Image Repair
• Denial
• Did not do it.
• Events caused by someone (thing) other than
organization.
• Evasion of Responsibility
• Provocation – responded to an act of another.
• Defeasibility – lack of information or ability.
• Accident – act was a mishap.
• Good intentions – meant well, but.
19. Image Repair
• Reducing effectiveness of event.
• Bolstering – stress positive attributes.
• Minimization – act not serious.
• Differentiation – act less offensive.
• Transcendence – more important considerations.
• Attack accuser – reduces credibility of accuser.
• Compensation – reimburse victim.
• Corrective action – plan to solve and prevent
problem in the future.
• Mortification – apologize.
20. Your PR Guy
For more information:
Your PR Guy
Rodger D. Johnson, MA
(317) 908-5850
www.yourprguy.com