This document provides an overview of issue management, crisis management, and reputation repair. It discusses identifying issues through environmental scanning, managing issues through their life cycle of potential, emerging, crisis, and dormant stages. Crisis management involves dealing with unexpected events that threaten an organization. When a crisis hits, options for reputation repair include denial, reducing blame, apologizing, and taking corrective action. The document uses the example of Mobil Oil's editorial advocacy campaign as a case study of effective issue management.
Issues management best practice approach for effective corporate prThe Quadrant Company
Issues management is a proactive process that involves identifying potential issues, analyzing their impact, and developing strategies to shape public policy and stakeholder expectations in a way that benefits the organization. It encompasses techniques like lobbying, public affairs, and two-way communication with stakeholders to address issues early before they escalate into crises. Effective issues management follows best practices like continuous monitoring, acknowledging all stakeholder groups, and evaluating strategies over the long-term.
Message-Candidate-Campaign. What are you going to say? Who is going to say it? And how will you roll out your agenda to the public? And when all else fails: Declare Victory! In this digital is eternal world what is the best way to handle issues management whether in a political setting or as a non-profit?
Issues management and crisis managementnamakuguten
The document discusses issues management and crisis management. It defines issues as matters in dispute that evoke debate and outlines the conventional and strategic approaches to issues management. The strategic approach involves identifying issues early and managing external challenges. The document then outlines the stages of issues management process including identification, analysis, prioritization, response formulation and evaluation. It also discusses crisis definition, types of crises, crisis stages and major models for managing business crises.
Best Practice Crisis And Issues Management A Recommended Approach By SMCJanet Saunders
The document provides guidance on crisis management and issues management. It defines what constitutes a crisis, examples of crises, and how crises are categorized based on their scale. It also outlines the key components of an effective crisis management plan and issues management kit, including roles and responsibilities, communication procedures, and stakeholder identification. The importance of issues anticipation, prevention, and regular plan evaluation is emphasized.
The document discusses crisis management and provides definitions, frameworks, and lessons. It defines a crisis as a situation that threatens harm or interrupts business. It outlines a framework for crisis management including drafting policies, forming teams, and communication strategies. It also lists types of crises and lessons learned from past crises like Bhopal disaster.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
This document provides an overview of issue management, crisis management, and reputation repair. It discusses identifying issues through environmental scanning, managing issues through their life cycle of potential, emerging, crisis, and dormant stages. Crisis management involves dealing with unexpected events that threaten an organization. When a crisis hits, options for reputation repair include denial, reducing blame, apologizing, and taking corrective action. The document uses the example of Mobil Oil's editorial advocacy campaign as a case study of effective issue management.
Issues management best practice approach for effective corporate prThe Quadrant Company
Issues management is a proactive process that involves identifying potential issues, analyzing their impact, and developing strategies to shape public policy and stakeholder expectations in a way that benefits the organization. It encompasses techniques like lobbying, public affairs, and two-way communication with stakeholders to address issues early before they escalate into crises. Effective issues management follows best practices like continuous monitoring, acknowledging all stakeholder groups, and evaluating strategies over the long-term.
Message-Candidate-Campaign. What are you going to say? Who is going to say it? And how will you roll out your agenda to the public? And when all else fails: Declare Victory! In this digital is eternal world what is the best way to handle issues management whether in a political setting or as a non-profit?
Issues management and crisis managementnamakuguten
The document discusses issues management and crisis management. It defines issues as matters in dispute that evoke debate and outlines the conventional and strategic approaches to issues management. The strategic approach involves identifying issues early and managing external challenges. The document then outlines the stages of issues management process including identification, analysis, prioritization, response formulation and evaluation. It also discusses crisis definition, types of crises, crisis stages and major models for managing business crises.
Best Practice Crisis And Issues Management A Recommended Approach By SMCJanet Saunders
The document provides guidance on crisis management and issues management. It defines what constitutes a crisis, examples of crises, and how crises are categorized based on their scale. It also outlines the key components of an effective crisis management plan and issues management kit, including roles and responsibilities, communication procedures, and stakeholder identification. The importance of issues anticipation, prevention, and regular plan evaluation is emphasized.
The document discusses crisis management and provides definitions, frameworks, and lessons. It defines a crisis as a situation that threatens harm or interrupts business. It outlines a framework for crisis management including drafting policies, forming teams, and communication strategies. It also lists types of crises and lessons learned from past crises like Bhopal disaster.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
The quick response Sheri Johnson, Senior Vice President of Morningstar Communications, and her team put together during a client crisis allowed the client to effectively address multiple key audiences, using a variety of communication tools. This insider’s perspective also includes best practices and techniques for you to take back to your organization.
This document is a visual resume for Cynthia Williams that provides biographical information, previous work experience, skills, and qualifications. It summarizes that Cynthia lives in Raleigh-Durham, North Carolina and previously worked for General Motors leading engineering projects around the world. It notes she left GM to care for her parents but is now looking to restart her career and is open to new opportunities where she can contribute.
This document provides guidance for nonprofit organizations conducting capital campaigns during difficult economic times. It suggests 7 key strategies: 1) Reviving volunteer leadership, 2) Rethinking prospect strategies, 3) Rethinking needs and case statements, 4) Extending timelines, 5) Lowering financial goals, 6) Pausing or halting campaigns, and 7) Avoiding campaigns during recessions if possible. Additional recommendations include focusing on established donors and justified needs, maintaining momentum through consistent communication, and presenting the organization as resilient and well-managed despite economic challenges. The overall message is to plan carefully, remain calm and focused on core priorities, and work to engage community through the economic downturn.
Greg Cangialosi presented on real world examples of corporate podcasting at Podcast Academy 6. He discussed how podcasting can be used for outreach and education, branding, PR and media relations, and advertising. Examples included podcasts about migraines produced for a neurology company, quarterly podcasts about wellness in the workplace for an insurance company, and a daily podcast about financial products for students that generated over $20 million in loans. Key lessons included embracing new media, using podcasting to extend communications, focusing on targeted and relevant content, and sticking with podcasting over time.
This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
This document provides information about Toccacelli & Associates, a strategic communications and public affairs firm. It outlines the company's services such as media relations, crisis communications, message development, and government relations. It also shares credentials of James Toccacelli, the founder and an accredited public relations professional. The document includes case studies of work done with clients such as Levi Strauss & Co., telecommunications mergers, and Kinross Gold to build reputation and awareness through strategic public relations campaigns.
Crisis Management for the Regulatory ProfessionalMichael Swit
Presentation given to the Regulatory Affairs Professionals Society (RAPS) Rising Leaders Program using a case study of the generic drug scandal as a basis to understanding how to react to a scandal, SEC disclosure duties, collateral consequences of a crisis, and lessons learned.
The document discusses the increasing importance of social engagement for companies in Asia Pacific. It outlines 5 drivers that are shifting power to stakeholders: 1) social and environmental challenges, 2) government activism, 3) growing NGO influence, 4) passionate consumers, and 5) the internet. Companies are advised to get their own house in order, listen to new voices, converge on important issues, and advocate for change to meet rising social expectations in the region. A continuum is presented showing levels of social engagement from uninvolved to actively involved.
This document discusses the increasing importance of transparency for nonprofit organizations. It outlines several factors driving greater transparency, including Sarbanes-Oxley regulations, government scrutiny, and the need to maintain public trust. The document also notes challenges for nonprofits in achieving transparency, such as determining appropriate metrics for effectiveness and balancing transparency with organizational flexibility. Overall, the document argues that while transparency is important, nonprofits must implement it carefully to avoid excessive costs or liability and to preserve their core values.
Social media can provide several key benefits for businesses including customer service, market research, communication/brand management, lead generation, and establishing thought leadership. It allows companies to monitor customer feedback, engage in conversations, empower customers to provide suggestions, and generate leads by providing useful content to potential customers. While social media is largely free and allows unlimited content and viral sharing, businesses must also be aware of its constantly changing nature and undefined social norms.
Dynamics International is an intelligence-led risk consulting firm with 4 offices worldwide. It provides due diligence and compliance services to clients in various sectors through a team of 20 analysts and 200 associates with expertise in open-source intelligence, investigations, and strategic risk assessment. Its services include pre-transactional due diligence, post-transaction compliance monitoring, customized intelligence reporting, and a high-volume open-source intelligence program.
Coalition Sustainability, Grand Prairie, TXSarah Pahl
Presentation developed for the Sustainability Task Force of IMPACT Grand Prairie, a community coalition formed to prevent and reduce youth substance abuse.
Crisis management and Social Media Crisis ManagementAlberto Alemanno
This document discusses crisis management. It defines a crisis as any situation that threatens harm, interrupts business, or damages reputation. It provides examples of different types of crises including natural disasters, technological failures, confrontations, malevolent acts, organizational misdeeds, and more. The document outlines the objectives of crisis management as reducing tension, demonstrating expertise, managing resources, and controlling information flow. It also discusses challenges in crisis decision making and provides tips for effective crisis communication.
This document discusses event management. It defines event management as the planning, coordination, staging and evaluation of events. It notes that event management is a fast-growing and glamorous profession. The document outlines the key processes involved in event management, including defining the purpose and objectives, creating a budget and structure, planning through timelines and communication, managing sponsorships, and handling crises and evaluations. It provides examples of event types and institutions that offer event management training in India.
Social Media and Social Change in New ZealandSimon Young
My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies accordingly, and focusing on avoiding running out of money by extending the company's runway through cost cutting, revenue increases, and potentially raising additional capital. Key steps include conducting honest self-assessments of the business, making difficult decisions like layoffs carefully, maintaining morale, and communicating transparently with stakeholders. The overall goal is to make it to profitability and self-sufficiency.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies to focus on avoiding running out of money rather than growth goals. Key steps include cutting costs through reducing headcount and expenses, increasing revenue if possible, and raising additional capital. The document stresses the importance of honest self-assessment, decisive execution, managing morale, and maintaining a moral compass during challenging times.
The document outlines an agenda for a social media event. The agenda includes a keynote on social media, panel discussions, breaks, and three case study presentations from Intuit, Macy's, and Comcast. Principles for successful social media marketing are also discussed, including listening, being authentic, moving fast, and that less is more. The Intuit case study describes a campaign called Small Business United that helped connect small business owners through online communities, competitions and recognition. The campaign saw significant engagement and positive results for Intuit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The quick response Sheri Johnson, Senior Vice President of Morningstar Communications, and her team put together during a client crisis allowed the client to effectively address multiple key audiences, using a variety of communication tools. This insider’s perspective also includes best practices and techniques for you to take back to your organization.
This document is a visual resume for Cynthia Williams that provides biographical information, previous work experience, skills, and qualifications. It summarizes that Cynthia lives in Raleigh-Durham, North Carolina and previously worked for General Motors leading engineering projects around the world. It notes she left GM to care for her parents but is now looking to restart her career and is open to new opportunities where she can contribute.
This document provides guidance for nonprofit organizations conducting capital campaigns during difficult economic times. It suggests 7 key strategies: 1) Reviving volunteer leadership, 2) Rethinking prospect strategies, 3) Rethinking needs and case statements, 4) Extending timelines, 5) Lowering financial goals, 6) Pausing or halting campaigns, and 7) Avoiding campaigns during recessions if possible. Additional recommendations include focusing on established donors and justified needs, maintaining momentum through consistent communication, and presenting the organization as resilient and well-managed despite economic challenges. The overall message is to plan carefully, remain calm and focused on core priorities, and work to engage community through the economic downturn.
Greg Cangialosi presented on real world examples of corporate podcasting at Podcast Academy 6. He discussed how podcasting can be used for outreach and education, branding, PR and media relations, and advertising. Examples included podcasts about migraines produced for a neurology company, quarterly podcasts about wellness in the workplace for an insurance company, and a daily podcast about financial products for students that generated over $20 million in loans. Key lessons included embracing new media, using podcasting to extend communications, focusing on targeted and relevant content, and sticking with podcasting over time.
This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
This document provides information about Toccacelli & Associates, a strategic communications and public affairs firm. It outlines the company's services such as media relations, crisis communications, message development, and government relations. It also shares credentials of James Toccacelli, the founder and an accredited public relations professional. The document includes case studies of work done with clients such as Levi Strauss & Co., telecommunications mergers, and Kinross Gold to build reputation and awareness through strategic public relations campaigns.
Crisis Management for the Regulatory ProfessionalMichael Swit
Presentation given to the Regulatory Affairs Professionals Society (RAPS) Rising Leaders Program using a case study of the generic drug scandal as a basis to understanding how to react to a scandal, SEC disclosure duties, collateral consequences of a crisis, and lessons learned.
The document discusses the increasing importance of social engagement for companies in Asia Pacific. It outlines 5 drivers that are shifting power to stakeholders: 1) social and environmental challenges, 2) government activism, 3) growing NGO influence, 4) passionate consumers, and 5) the internet. Companies are advised to get their own house in order, listen to new voices, converge on important issues, and advocate for change to meet rising social expectations in the region. A continuum is presented showing levels of social engagement from uninvolved to actively involved.
This document discusses the increasing importance of transparency for nonprofit organizations. It outlines several factors driving greater transparency, including Sarbanes-Oxley regulations, government scrutiny, and the need to maintain public trust. The document also notes challenges for nonprofits in achieving transparency, such as determining appropriate metrics for effectiveness and balancing transparency with organizational flexibility. Overall, the document argues that while transparency is important, nonprofits must implement it carefully to avoid excessive costs or liability and to preserve their core values.
Social media can provide several key benefits for businesses including customer service, market research, communication/brand management, lead generation, and establishing thought leadership. It allows companies to monitor customer feedback, engage in conversations, empower customers to provide suggestions, and generate leads by providing useful content to potential customers. While social media is largely free and allows unlimited content and viral sharing, businesses must also be aware of its constantly changing nature and undefined social norms.
Dynamics International is an intelligence-led risk consulting firm with 4 offices worldwide. It provides due diligence and compliance services to clients in various sectors through a team of 20 analysts and 200 associates with expertise in open-source intelligence, investigations, and strategic risk assessment. Its services include pre-transactional due diligence, post-transaction compliance monitoring, customized intelligence reporting, and a high-volume open-source intelligence program.
Coalition Sustainability, Grand Prairie, TXSarah Pahl
Presentation developed for the Sustainability Task Force of IMPACT Grand Prairie, a community coalition formed to prevent and reduce youth substance abuse.
Crisis management and Social Media Crisis ManagementAlberto Alemanno
This document discusses crisis management. It defines a crisis as any situation that threatens harm, interrupts business, or damages reputation. It provides examples of different types of crises including natural disasters, technological failures, confrontations, malevolent acts, organizational misdeeds, and more. The document outlines the objectives of crisis management as reducing tension, demonstrating expertise, managing resources, and controlling information flow. It also discusses challenges in crisis decision making and provides tips for effective crisis communication.
This document discusses event management. It defines event management as the planning, coordination, staging and evaluation of events. It notes that event management is a fast-growing and glamorous profession. The document outlines the key processes involved in event management, including defining the purpose and objectives, creating a budget and structure, planning through timelines and communication, managing sponsorships, and handling crises and evaluations. It provides examples of event types and institutions that offer event management training in India.
Social Media and Social Change in New ZealandSimon Young
My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies accordingly, and focusing on avoiding running out of money by extending the company's runway through cost cutting, revenue increases, and potentially raising additional capital. Key steps include conducting honest self-assessments of the business, making difficult decisions like layoffs carefully, maintaining morale, and communicating transparently with stakeholders. The overall goal is to make it to profitability and self-sufficiency.
The document provides guidance on surviving difficult economic conditions for entrepreneurs and CEOs. It recommends thoroughly understanding the new economic environment, adapting strategies to focus on avoiding running out of money rather than growth goals. Key steps include cutting costs through reducing headcount and expenses, increasing revenue if possible, and raising additional capital. The document stresses the importance of honest self-assessment, decisive execution, managing morale, and maintaining a moral compass during challenging times.
The document outlines an agenda for a social media event. The agenda includes a keynote on social media, panel discussions, breaks, and three case study presentations from Intuit, Macy's, and Comcast. Principles for successful social media marketing are also discussed, including listening, being authentic, moving fast, and that less is more. The Intuit case study describes a campaign called Small Business United that helped connect small business owners through online communities, competitions and recognition. The campaign saw significant engagement and positive results for Intuit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
1. DAMAGE CONTROL
How to monitor issues, manage crises and
rebuild your company‘s reputation.
By Zach Burton and Rodger D. Johnson
Department of Communication Studies
IUPUI
2. Issue Management
Overview
• Issue Identification
• Environmental scanning.
• Identify issues and trends as potential roadblock to an
organization‘s business plan and goals.
• Conduct a vulnerability analysis.
• Planning.
• Communicating.
• Issue Life Cycle
• Potential
• Emerging
• Crisis
• Dormant
3. Definitions
• Issue Management
• The systematic management of trends that may affect
your organization.
• Crisis Management
• The systematic management of metastasized issues
that will fundamentally change your organization.
• Emergency Management
• The systematic management of an issue that will not
affect a fundamental change in your organization‘s
operations.
5. Issue Management
• What‘s an issue?
• Any environmental thing that could impact your
organization.
• Issues that affect organizations can represent a gap
between practice and stakeholder expectations.
6. Issue‘s ―Life Cycle‖
• Potential
• Organization attaches significance to perceived
problem.
• Political/Regulatory.
• Economic.
• Social trend.
• Emerging
• Lines drawn in the sand.
• Organizations use proactive media strategy to manage
issue in the marketplace of ideas.
7. Issue ―Life Cycle‖
• Crisis
• Positions solidify; groups seek resolution.
• Pushed into public policy arena.
• Clear and present public scrutiny and media attention
intensifies.
• Resolutions
• Clear ―winners‖ and ―losers.‖
• Organization accepts the ―current‖ status of issue
resolved.
• Issue goes ―dormant‖ until the next trigger and flash
point ignites it again.
9. Editorial-Advocacy
Campaign
• Classic issue management.
• Focused almost exclusively on efforts to influence political and social
outcomes.
• Many, but not all, editorials focused on petroleum and other energy
matters.
• Ad Forum called Mobil ―the leading practitioner in ‗issue‘ or ‗advocacy‘
advertising.‖
• Fortune magazine called Mobil ―the champ of advocacy advertising.‖
• Mobile engaged public conversation
• Responded to criticisms of its motives.
• Called voters to turn Carter out of the White House.
• Promoted energy crisis could have been elevated with ―strong and wise
political leadership.‖
• Referred to Ronald Reagan
• Neo—conservative leadership
10. Editorial-Advocacy
Campaign
• Promote interests that went far beyond its immediate business
objectives.
• Robert Heath called it the ―feistiest‖ advocacy campaign to date.
• There is a season and time for every purpose.
• Siege economy in America.
• Deep recession
• Energy shortage
• Rising fuel prices
• Double-digit inflation
• Crumbling industries
• Mobil used The New York Times Op-Ed pages, weighed in on the
issues.
• Classic issue management.
12. Action Plan
• Research
• Environmental scanning.
• Gather intelligence and analyze.
• Draft background briefing material.
• Identify groups and opinion leaders who can advance your position.
• Identify desired behaviors and outcomes.
• How do you want the stakeholders and public to think about and react to
the key issues?
• Plan
• Create issue database.
• Conduct vulnerability analysis.
• Draft background briefing material.
• Media relationship management.
13. Action Plan
• Execute
• Deploy resources to engage issue.
• Disseminate messages to create desired effect.
• Explain and defend the organization publicly.
• Establish contacts with key stakeholders.
• Build rapport with key groups.
• Government
• Regulatory.
• Media
• Strategic publics.
• Assure excellent inward and outward information flow.
• (Everyone should be on the same page.)
• Evaluate
15. Crisis Management
• What to expect in a crisis.
• Surprise.
• Insufficient information.
• Escalating flow of events.
• Loss of control.
• Increasing scrutiny.
• Public
• Governmental
• Media
• Threatens the organization‘s reputation and how it does
business.
• Challenges human, physical and financial resources.
16. Crisis Management
• Four elements.
• Trigger – unexpected event.
• Treat – human lives, property, natural
environment, etc.
• Uncontrolled situation – beyond the control of
organization‘s ―normal‖ management team.
• Urgent
• ―You can‘t wait until next week to deal with this.‖
• Fred Bagg, St. Francis Hospital.
18. Image Repair
• Denial
• Did not do it.
• Events caused by someone (thing) other than
organization.
• Evasion of Responsibility
• Provocation – responded to an act of another.
• Defeasibility – lack of information or ability.
• Accident – act was a mishap.
• Good intentions – meant well, but.
19. Image Repair
• Reducing effectiveness of event.
• Bolstering – stress positive attributes.
• Minimization – act not serious.
• Differentiation – act less offensive.
• Transcendence – more important considerations.
• Attack accuser – reduces credibility of accuser.
• Compensation – reimburse victim.
• Corrective action – plan to solve and prevent
problem in the future.
• Mortification – apologize.
20. Your PR Guy
For more information:
Your PR Guy
Rodger D. Johnson, MA
(317) 908-5850
www.yourprguy.com