Mock-Up presentation for a medical records app startup company. Created for a Marketing Strategy class. All designs and app-mock ups are of my own design.
4. What is the
Problem?
High number of flu cases in 2017/2018
The end of 2017 and early 2018, hospitals
across the United States witnessed a high
number of patients affected by the flu. Kaiser
in Southern California saw ER and Urgent
Care saws times at 6 hours average.
• 2h 37min
Los Angeles Community Hospital
• 2h 50min
Olympia Medical Center
• 3h 2min
Saint Vincent Medical Center
• 3h 53min
Hollywood Presbyterian Medical
Center
• 4h 22min
Ronald Regan UCLA Medical
Center
• 5h 34min
Kaiser Foundation Hospital - Los
Angeles
• 6h 48min
LAC+USC Medical Center
6. CHECK - IN
Los Angeles Medical Center
4867 W Sunset Blvd.
Los Angeles, CA 90027
323-783-4011 Directions
CHECK-IN
:
CHECK - IN
Los Angeles Medical Center
4867 W Sunset Blvd.
Los Angeles, CA 90027
323-783-4011 Directions
CHECK-IN
Thank You for
Check-In
As of 6:10 PM, there
is a waiting time of
55 minutes.
Contact Us
For additional assistance
:
Check-IN Process
CHECK - IN
Los Angeles Medical Center
4867 W Sunset Blvd.
Los Angeles, CA 90027
323-783-4011 Directions
CHECK-IN
4 Locations
Check-in
Check-in
Check-in
Check-in
search
7. Check-IN Maps
Hospitals Medical Offices Retail Care Pharmacies
Labratories Vision Essentials Emergency Urgent
H M R P
L V E U
Medical Offices Retail Care Pharmacies
Labratories Vision Essentials
M R P
L V
Hospitals
H
Urgent
U
Emergency
E
Emergency Urgent
Medical Offices Retail Care Pharmacies
Labratories Vision Essentials
M R P
L V E U
Hospitals
H
Hospitals Medical Offices Retail Care Pharmacies
Labratories Vision Essentials
M R P
L V
H
Emergency
E
Urgent
U
10. 7,421
Physicians
71,894
Employees
KAISER SOUTHERN CALIFORNIA
15
Hospitals
227
Medical office and other facilities
4,415,845
Members
INNOVA
48.7M
LAB TEST RESULTS VIEWED ONLINE
25.5M
PRESCRIPTIONS REFILLED ONLINE
800,000
DAILY VISITS TO KP.ORG
INNOVATION
48.7M
LAB TEST RESULTS VIEWED ONLINE
25.5M
PRESCRIPTIONS REFILLED ONLINE
800,000
DAILY VISITS TO KP.ORG
AT A GLANCE:
Kaiser covers 11.8 million people
11. !MEDIC SWOT
ANALYSIS
Threats
•Strong competition
•Technology is constantly
changing
•Emergence of
substitutes
Opportunities
• Strategic alliances & partnerships –
first with Kaiser Southern California
• Potential to grow product to a global
scale with international clientele
• Product development & expansion
• Significant revenue opportunities
Weaknesses
• Brand new product, not established
• Lacking financial resources, need
funding/investors
• Limited operational resources, small
team
Strengths
• New business, flexible
• Innovative team
• One of our founders has specific
tech industry and start-up
experience
13. $1,000 PER PHYSICIAN x 7,421 PHYSICIANS
IN KAISER SOCAL =
REVENUE OF $7,421,000
Soft Launch Pricing Projection Rates
14. 20% SAVINGS
IN OPERATING COSTS TO
KAISER
What this
means for
Kaiser
2017 operating costs $70.5 B
$14.1 B in savings
IF MICRO MEDIC WAS LIVE
WITH KAISER NATIONWIDE
15. Distribution Strategy
Soft Launch
Partnership with SoCal Kaiser
Hospitals
• Business to business
• Direct channel of distribution
• No intermediaries
• Single partnership with Kaiser
Hospitals Medical Offices Retail Care Pharmacies
Labratories Vision Essentials Emergency Urgent
H M R P
L V E U
16. !MEDIC Software Overview
• Database – patients’ medical
record
• Hospital’s layout (map)
• Collect data
- time checked in
- reason for visit
- pay co-payment
• GIS integrated in app
CHECK - IN
Los Angeles Medical Center
4867 W Sunset Blvd.
Los Angeles, CA 90027
323-783-4011 Directions
CHECK-IN
4 Locations
Check-in
Check-in
Check-in
Check-in
search
17. MOVING FORWARD
HOW?
• Indirect channel of
distribution
• International agent
• Expanding to the rest of
Kaiser hospitals
• Partnering with hospitals
across the nation
• Canadian Healthcare
• Currently has a poor
healthcare productivity
reputation
• ER waiting increased by
11% in 2016-2017 from the
previous year
18. !MEDIC: Wristband
Will include
• healthcare database
• Customized to patient’s
information
• Track heartbeat, pulse, and
physical activity
• A sensor for heart condition
patients (911 will be called and
doctor)
Future Innovation
!MEDIC
