The research is done for a project for PR research skills.

1. Efficiency of communication to
address mental disorder by
non-profit organization.
2/4/2018 1

2. The Mood Disorders Society of Canada was launched in
2001 to provide people with mood disorders, their families
and caregivers a strong, cohesive voice at the national level
on issues relating to mental health and mental illness.
2/4/2018 2
MDSC

3. • Building a national clearinghouse of information and
resources related to mood disorders.
• Advocating for the creation of adequate and accessible
stigma-free programs for Canadians living with or suffering
from mental illness.
• Ensuring that the voices of consumers and family members
are accurately understood and communicated on issues of
national importance by building on exisiting networks and
alliances.
2/4/2018 3
MDSC

4. 2/4/2018 4
Political The Canada Revenue Agency recommends that no
charity spend more than 35 per cent of revenue on
fundraising and can revoke the registered status of any
organization
Economic • There are many non-profit organization charities in
Windsor and those charities have share the donation.
• Mental illness costs the Canadian economy an
estimated $51 billion annually in costs related to health
care, criminal justice, lost income and lost productivity.
Background research
PEST

5. 2/4/2018 5
Social ● One in six Canadians believed they required mental health
care in the last year however roughly one third of those persons
did not have their needs met, according to a new Statistics
Canada report
● People have the perception to judge other who have mind
disorder.
● Not comfortable with talking about the problem.
Technological ● Fast internet and wifi with the development of new mobile
based application made it easier to have information on a
personal basis.
● Impact of new media and fm radio on young generation too
reach the
MDSC
PEST

6. 2/4/2018 6
Strength
• Strong reputation, MDSC is invited to
present formal briefs and positions before the
Senate, House of Commons’ committees, and
other federal bodies and initiatives
• CDRIN is a partnership between Mood
Disorders Society of Canada and the Mental
Health Commission of Canada, and the
Institute of Mental Health Research
University of Ottawa
• MDSC is the only Canadian Associate
Member of GAMIAN (Global Alliance of
Mental Illness Advocacy Networks)
Weakness
No up to date research
MDSC
PEST

7. 2/4/2018 5
Oppurtinuties
• MDSC has implemented an Awards
Program that acknowledges good
works in mental health and anti-stigma
awareness
• Public Drug Plans Must Cover Cost of
Latest Depression Medications
Theat
MDSC

8. ● Enhance reputation of name and position of MDSC as a
community leader.
● Raising awareness that mood disorders are treatable
medical issues and working towards eliminating barriers to
full community participation.
2/4/2018 8
MDSC
Aim

9. Efficiency of communication to address mental disorder by
non-profit organization.
• To identify the communication between target group and
organization.
• To explore the communication strategies that can be used in
different communication campaign.
2/4/2018 9
Research
Objectives

10. 2/4/2018 10
What has been the impact of mood disorder on their people and
the way they communicate?
What does people believe about how to overcome from it?
What support do they have from family and government?
What possible way to communication with them or bring them to
Mood Disorder Society?
Research
Research question

11. Both Quantiactive and qualitative research methodology is used.
It is both discovery and strategy oriented research.
Quantitative research
2/4/2018 11
Research
Methodology

12. Awareness level and attitude
Tool: Survey
2/4/2018 12
Research
Methodology
Quantitative

13. 11 set of closed ended question is used
Population size 15
Male 8 Female 7
Age: 18-25
13
Research
Methodology
Quantitative

14. 14
Research
Methodology
Quantitative
Questionnaire
Do you talk with anyone about your situation?
Do you ever notice any ads or communication for mood disorder?
Do you ever go for any organization for counseling?
Do you familiar with Mood Disorder Society of Canada?
What would be the best way to raise awareness on mental health
stigma?

15. 15
Research
Methodology
Quantitative
Data analysis
Total population size is 12
Sample population is 6 (Male: Female)
Random sampling is used

16. 16
Research
Methodology
Quantitative
Key findings
The results indicate that the majority goes or gone through
mood disorder and they discuss with someone. 66% does not
know about the MDSC, 34% from online and the best way
to raise awareness about through website and radio. Female
are more willing go to an organization for counseling than
men.

17. 17
Research
Methodology
Qualitative
Strategy-oriented qualitative research.
Tool: Focus group

18. 8 sets of opened ended questions
Participants 5
Male 3 Female 2
Age: 18-25
18
Research
Methodology
Qualitative

19. 19
Research
Methodology
Qualitative
Context Questionnaire Results
Knowledge level 1,2,3 Perception
Process of
counseling
4,5,6 Problem, to whom
they want to discuss,
etc.
Initiatives 7,8 How organization
can help

20. 20
Research
Result
Participant are saying to open about the
problem due to lose face.Who they want to talk
depends on the situation but most of them do
not like talk total stranger or even close one.The
thought about organization is, the organization
can help them and do not how properly identify
this

21. • Work on it visibility
• Increase awareness to make the problem more similar like
physical problems.
• Develops strategy to change perception
21
Research
Recommendation