Cause Marketing can positively impact your top AND bottom line - building sales, client retention and company morale.

1. GO RED FOR WOMEN
GOOD FOR YOUR HEART
AND
GOOD FOR THE HEART
OF YOUR BUSINESS

2. Heart disease causes more
deaths in women than ALL
FORMS OF CANCER COMBINED.

3. One in two women
will be diagnosed
with heart disease in
her lifetime…

4. And one in three
will die
4

5. …but only one in five
think they’re
personally at risk.

6. More than 90% of primary
care physicians
don’t know that heart
disease kills more women
each year than men.

7. This is Our Solution –
Go Red For Women
Go Red For Women is the
American Heart Association’s
nationwide movement that
celebrates the energy,
passion and power of women
banding together to
wipe out heart disease.

8. Elements of the Movement
Women and Heart Disease
Women 25-54
National Wear Circle of Red Society Digital & Social Go Red
Red Day - February PR/Media Media Heart CheckUp Advocacy
Go Red Cities Go Red Healthcare
Credible Science Go Red BetterU Luncheons Year-Round Strategic Alliances Professionals
Go Red Por Tu Corazón sister campaign
Reaching Latinas, 25-44, and their families
8

9. Go Red For Women Success
• 78% of consumers associate the Red Dress with the American Heart
Association
• 62% brand awareness of Go Red For Women
• 15 billion impressions since 2004
• 20,000 companies participate in activities
• 89% of women make one lifestyle change

10. Cause Marketing:
Good For Your Heart –
And The Heart Of Your Business, Too!
Your Business* . . .
19% Sales Increase
80% Switch Brands ~ 61% Try New Brand
19% Spend MORE
90% Want To Know What Causes You Support
61% Say Firms Need Better “Cause Case”
200% Time Looking At Advertising (PRAD)
* 2010 Cone Cause Evolution Study www.coneinc.com

11. Go Red: Good For Client &
Employee Retention
Your Customers* . . .
54% Support A Relevant Cause
61% Long-term Commitment
53% Want Cause Engagement
Your Employees* . . .
77% Impacts Hiring Decisions – Recruiting Differentiation Tool
89% Enhances Employer Loyalty
88% Impacts Gen Y Hiring
* 2010 Cone Cause Evolution Study www.coneinc.com

12. Go To Where Your Customers Are
And Your Competitor’s Aren’t
Start With A
360°
Approach

13. Cause Marketing:
Expand Your Brand

14. A Short History of
“Doing Well By Doing Good”
Cause marketing is a partnership between a nonprofit and a for-profit
for mutual profit.
Joe Waters
17% in new cardholders
+ = 28% in number of
transactions
$ 1.73 Billion Industry (57% Since 2005)
Involves 2/3 of All Brands
Valid Strategy by 97% of Marketing Execs

15. Cause B2B: Make Your Customer
Look Good
$ 2,000,000 in 750T Sales
$ 50,000 Donations $.10/mile
Created Brand Extension of
“Conversation Hearts”
$ 75K in donation to USO
3,000 Care Packages Sent
Overseas To Soldiers
Rapid Response Team - New Generators &
Repairs Customer’s in Tornadoes, Floods, &
Hurricanes

16. Cause Marketing:
Expand Your Brand
It’s Not About
Spending
More Money
It’s About
Spending It
More
Effectively
How Many Pieces Of Your Marketing Are You Leaving On The Table?

17. From Idea To Execution
“Marketing is not a function,
It is the whole business seen
from the
customer's point of view.”
Peter Drucker
To Continue The Discussion:
Sheila Neisler
704-965-4249
catalystsheila@gmail.com
www.greatideas-greaterresults.com

18. Thank you for your support.