Comprehensive Encyclopedia of Sales PlaysSales Hacker
This document outlines a 16-day roadmap for LinkedIn outreach that includes researching connections, sending cold emails and calls, following up on past outreach, and analyzing a contact's LinkedIn profile for relationship building opportunities. It also categorizes different types of outreach approaches such as inbound, postbound, bridgebound, and cold outbound outreach.
For years there have been claims and counter-claims by so-called industry experts that SEO (Search Engine Optimization) is dead. However, SEO is more essential now than ever before. Learn why SEO is absolutely essential in 2014; and will continue to be paramount in the coming years ahead.
In this webinar (originally aired on November 04, 2014) David Bain from Digital Marketing Radio will discuss how SEO has changed over the years; and show you some of the most essential areas of SEO to be focusing on in 2014 and beyond.
Some of the topics that will be discussed include:
Why consultants say that SEO will die soon and why that is not true
What worked in SEO 10 years ago vs. what works today
How Google’s SERP changes impact SEO
The top SEO areas to focus on in 2014
Why user experience is an integral part of SEO
How to educate search engines about your target market
Why you don’t have to ‘be everywhere’ to be an industry authority
Workshop on using Google's Advanced Search features to improve results. Works best when done as a workshop in a computer lab. Delivered several times to college faculty and staff with great results.
Battle Scarred But Still Standing: A SharePoint Administrator’s Tell AllJason Himmelstein
Anyone who tells you that SharePoint Administration is painless has never tried it. There are no “It’s so easy, a caveman can do it” commercials for being a SharePoint Admin. Are you thinking about installing SharePoint for the first time, in the middle of a migration from SharePoint 2007 to 2010, or a seasoned veteran who is looking to hear about some of the pain points that you might encounter as you continue to grow your SharePoint Farm? No matter your level of engagement with SharePoint Administration, you will find value in this session where we share with you some of the most common mistakes, pain causing issues, “hidden features” and gaping holes with the product that we have found, troubleshot, beaten into submission where possible, and on rare occasion surrendered to. Join us as we come out from the trenches to share these real-world lessons learned, the occasion tale of woe, and many exciting “war stories” about our battles with SharePoint Administration over the years.
Battle-scarred but still standing: A SharePoint Admin’s Tell-All Jason Himmelstein
Anyone who tells you that SharePoint Administration is painless has never tried it. There are no “It’s so easy, a caveman can do it” commercials for being a SharePoint Admin. Are you thinking about installing SharePoint for the first time, in the middle of a migration from SharePoint 2007 to 2010, or a seasoned veteran who is looking to hear about some of the pain points that you might encounter as you continue to grow your SharePoint Farm? No matter your level of engagement with SharePoint Administration, you will find value in this session where we share with you some of the most common mistakes, pain causing issues, “hidden features” and gaping holes with the product that we have found, troubleshot, beaten into submission where possible, and on rare occasion surrendered to. Join us as we come out from the trenches to share these real-world lessons learned, the occasion tale of woe, and many exciting “war stories” about our battles with SharePoint Administration over the years.
Treasure Triangle Series - Part 1 - Email BlastsLori Feldman
This document provides an overview of mastering Swiftpage e-blasts. It discusses creating a master template, collecting elements like calls to action, landing pages, images and copy. It also covers subject line considerations and tracking sends by following up with unopens, then opens but no clicks. The goal is to brand the recipient's inbox using a treasure triangle approach of e-newsletters, drip marketing and repeated sends with varied subject lines of the same content.
The document discusses 7 golden link building strategies including analyzing existing and competitor links, finding common outbound links to get links from competitors' sources, getting links on strong competitor subpages rather than just homepages, and building trust to increase returns from links. It also debunks myths about page rank and emphasizes using tools to efficiently research best link opportunities.
How to Get Found Locally on Google Page 1June Bachman
Nearly 100% of internet users have searched for local businesses! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to rank on the first page of Google and Bing! Register to attend our FREE webinar and learn competitive ways to land your website on the first page of the search engine results!
At the end of our edutainment workshop you will:
· Be ready to claim your local and places listings.
· Be able to validate your local and places listings.
· Know how to COMPLETELY fill out your profiles.
· Be ready to optimize your local and places listings.
· and much, much more!
Why Should You Attend?
Rank Higher on Search Results! Over 53% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.
Do you have a brick and mortar business and want more foot traffic to come through your doors? Do you want to drive more traffic to your website through Local Search Engine Optimization - but don't know what to do? This class will share the answers with you!
Comprehensive Encyclopedia of Sales PlaysSales Hacker
This document outlines a 16-day roadmap for LinkedIn outreach that includes researching connections, sending cold emails and calls, following up on past outreach, and analyzing a contact's LinkedIn profile for relationship building opportunities. It also categorizes different types of outreach approaches such as inbound, postbound, bridgebound, and cold outbound outreach.
For years there have been claims and counter-claims by so-called industry experts that SEO (Search Engine Optimization) is dead. However, SEO is more essential now than ever before. Learn why SEO is absolutely essential in 2014; and will continue to be paramount in the coming years ahead.
In this webinar (originally aired on November 04, 2014) David Bain from Digital Marketing Radio will discuss how SEO has changed over the years; and show you some of the most essential areas of SEO to be focusing on in 2014 and beyond.
Some of the topics that will be discussed include:
Why consultants say that SEO will die soon and why that is not true
What worked in SEO 10 years ago vs. what works today
How Google’s SERP changes impact SEO
The top SEO areas to focus on in 2014
Why user experience is an integral part of SEO
How to educate search engines about your target market
Why you don’t have to ‘be everywhere’ to be an industry authority
Workshop on using Google's Advanced Search features to improve results. Works best when done as a workshop in a computer lab. Delivered several times to college faculty and staff with great results.
Battle Scarred But Still Standing: A SharePoint Administrator’s Tell AllJason Himmelstein
Anyone who tells you that SharePoint Administration is painless has never tried it. There are no “It’s so easy, a caveman can do it” commercials for being a SharePoint Admin. Are you thinking about installing SharePoint for the first time, in the middle of a migration from SharePoint 2007 to 2010, or a seasoned veteran who is looking to hear about some of the pain points that you might encounter as you continue to grow your SharePoint Farm? No matter your level of engagement with SharePoint Administration, you will find value in this session where we share with you some of the most common mistakes, pain causing issues, “hidden features” and gaping holes with the product that we have found, troubleshot, beaten into submission where possible, and on rare occasion surrendered to. Join us as we come out from the trenches to share these real-world lessons learned, the occasion tale of woe, and many exciting “war stories” about our battles with SharePoint Administration over the years.
Battle-scarred but still standing: A SharePoint Admin’s Tell-All Jason Himmelstein
Anyone who tells you that SharePoint Administration is painless has never tried it. There are no “It’s so easy, a caveman can do it” commercials for being a SharePoint Admin. Are you thinking about installing SharePoint for the first time, in the middle of a migration from SharePoint 2007 to 2010, or a seasoned veteran who is looking to hear about some of the pain points that you might encounter as you continue to grow your SharePoint Farm? No matter your level of engagement with SharePoint Administration, you will find value in this session where we share with you some of the most common mistakes, pain causing issues, “hidden features” and gaping holes with the product that we have found, troubleshot, beaten into submission where possible, and on rare occasion surrendered to. Join us as we come out from the trenches to share these real-world lessons learned, the occasion tale of woe, and many exciting “war stories” about our battles with SharePoint Administration over the years.
Treasure Triangle Series - Part 1 - Email BlastsLori Feldman
This document provides an overview of mastering Swiftpage e-blasts. It discusses creating a master template, collecting elements like calls to action, landing pages, images and copy. It also covers subject line considerations and tracking sends by following up with unopens, then opens but no clicks. The goal is to brand the recipient's inbox using a treasure triangle approach of e-newsletters, drip marketing and repeated sends with varied subject lines of the same content.
The document discusses 7 golden link building strategies including analyzing existing and competitor links, finding common outbound links to get links from competitors' sources, getting links on strong competitor subpages rather than just homepages, and building trust to increase returns from links. It also debunks myths about page rank and emphasizes using tools to efficiently research best link opportunities.
How to Get Found Locally on Google Page 1June Bachman
Nearly 100% of internet users have searched for local businesses! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to rank on the first page of Google and Bing! Register to attend our FREE webinar and learn competitive ways to land your website on the first page of the search engine results!
At the end of our edutainment workshop you will:
· Be ready to claim your local and places listings.
· Be able to validate your local and places listings.
· Know how to COMPLETELY fill out your profiles.
· Be ready to optimize your local and places listings.
· and much, much more!
Why Should You Attend?
Rank Higher on Search Results! Over 53% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.
Do you have a brick and mortar business and want more foot traffic to come through your doors? Do you want to drive more traffic to your website through Local Search Engine Optimization - but don't know what to do? This class will share the answers with you!
Will Critchlow_SearchLove San Diego 2013_Technical Optimization Distilled
This document summarizes key points from a presentation on technical optimization trends:
1. Technical recommendations should be backed by business cases that win hearts as well as minds by showing expected financial impacts.
2. Forecasts are best presented as stories and examples rather than just numbers, and should be based on assumptions, tests, case studies, or bottom-up/top-down models rather than being "data-driven".
3. Recommendations need to consider the customer experience and pass the "Bezos Test" of being customer-obsessed.
This document provides SEO tips for small publishers to compete against larger publishers. It recommends syndicating content through aggregators to gain exposure while focusing on building your own brand through tactics like duplicate content on your site, linking strategies, reviews from other sites, and developing your site as a brand and commerce hub. The key is using other sources to your advantage without copying their content directly on your site.
Tom Critchlow - Data Feed SEO & Advanced Site Architectureauexpo Conference
The document provides tips and best practices for information architecture and search engine optimization (SEO). It recommends a flat site architecture with fewer than 100 links per page, no pagination or footer links. It also suggests using separate XML sitemaps, algorithms to direct internal linking, and leveraging technologies like APIs, scrapers, and Mechanical Turk for SEO tasks. Resources for further information on topics like unique content, internal linking, and diagnosing architecture issues are also provided.
The document discusses moving from mediocre to great in business. It suggests beginning with discovering your strengths and weaknesses through techniques like the "5 whys." There are three main problems that can lead to mediocrity: not doing anything, not doing the right things, and not acknowledging weaknesses. To go from good to great, businesses must cultivate their strengths and spikes of amazing performance. The document provides tools to assess strengths and weaknesses across different areas of a business compared to competitors and aspirations.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
The document discusses conducting a 30-minute mobile SEO audit to evaluate a website's mobile friendliness and performance. It provides steps to analyze mobile traffic and page data, identify issues through the mobile-friendly test, and prioritize fixes. Common problems include blocked resources, non-scaling images/videos, and missing rel="alternate" tags for separate mobile URLs. The audit helps create a plan to address issues either for specific pages or site-wide. Additional bonuses include checking for schema.org markup, page speed, and local search optimization.
Emily Grossman "The New Mobile" - SearchLove 2017 MobileMoxie
The document discusses strategies for developing proactive mobile strategies. It addresses how the landscape is shifting from a model of "web vs. apps" to a "web of apps and app-like web." This includes topics like app indexing, deep linking, instant apps, and progressive web apps which make websites more app-like. It also covers the importance of performance optimization, both in initial loading and ongoing usage through techniques like service workers. Finally, it looks at how the role of content may become platform-agnostic in the future as search becomes a dominant interface across devices and environments.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
SearchLove Boston 2013_Will Critchlow_Technical SEODistilled
The document provides technical recommendations for SEO, including:
1. Removing URL parameters, implementing rel="alternate" for mobile sites, and using HREFLANG tags to group international sites. It also recommends diagnosing actual site speed issues, implementing Twitter Cards, and getting familiar with JavaScript, jQuery, and debugging tools.
2. Auditing AJAX implementations to ensure all content and links are crawlable without JavaScript. It notes Google can now index some JavaScript-rendered content like Facebook comments.
3. When making recommendations, being prescriptive, but when auditing, being cautious of the costs of changes if content is already being indexed. Fix only what's necessary, not purely for technical purity.
SEO split tests you should run - Will CritchlowWill Critchlow
This document summarizes key points about running SEO split tests and the scientific method. It discusses how to generate hypotheses, run controlled experiments, and analyze results using statistical methods to determine if changes lead to significant traffic increases. Specific tests mentioned include adding structured data, improving meta descriptions, making sites mobile-friendly, testing tabbed versus flat content layouts, and keyword targeting. Challenges discussed include not assuming traffic equality between test groups and accounting for seasonality.
The document announces an event on October 29th and 30th at the Congress Centre in London about technical SEO tips for 2012. It then provides summaries of five topics: 1) authorship and how to attribute content to authors, 2) proper use of rich snippets in search results, 3) adding structured data using tables and lists, 4) best practices for video SEO including hosting, embedding and using video sitemaps, and 5) how personalized search results and social graphs will shape users' online experiences through filter bubbles. The document ends with questions for discussion.
This document is a competitive analysis report for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on factors like keyword usage, backlinks, social mentions, and other SEO elements. The website scores 48% on meeting the ranking requirements for the top 10, indicating opportunities for improvement. The report provides specifics on how the website and its competitors perform on various essential, very important, and important ranking factors.
Jason Barnard — Structured Data for the Knowledge PanelSemrush
These slides were presented at the SEMrush webinar "Structured Data for the Knowledge Panel". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-the-knowledge-panel/
The document discusses search engine optimization (SEO) best practices. It notes that effective SEO is not just about posting cat videos but also involves on-site and off-site optimization. Some common issues identified are duplicate content, unindexable pages due to robots.txt files or JavaScript links. The document recommends identifying such issues, fixing them, and creating unique and engaging content that addresses users' needs in order to improve SEO.
This document provides a competitive analysis for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on Google across various SEO ranking factors. The analysis found that watertownbuysellgold.com meets only 48% of the requirements for a top 10 ranking. It provides statistics on the website's performance and gives recommendations on improving factors like keyword optimization, backlinks, and social media mentions.
Rachel Morgan and Natalie Gould presented on actionable link building and content development on a small budget. They provided several low-cost or free tactics for both link building, such as link reclamation, brand monitoring, and local directories, as well as content creation, including blogs, refreshing old content, infographics, videos, and more. The presentation concluded that many opportunities exist for businesses to improve their online presence through link building and content without large investments.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
C3 2012 Panda and Penguin - Brain McDowellConductor
Brian McDowell is the Director of Search Intelligence at Conductor. He has experience in development, software testing, SEO, team building, and data analysis. The document provides guidance on what constitutes a high quality website according to Google, focusing on factors such as expertise of authors, originality of content, and lack of errors. It asks questions about various websites to determine how much they satisfy Google's quality standards.
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
The search engine experience 2.0 - U of U MBA @DESB_UofUClark T. Bell
The Search Engine Experience 2.0 - U of U MBA.
This is a presentation I gave for some MBA - digital marketing students at the David Eccles School of Business at the University of Utah in Salt Lake City on October 20, 2014.
The presentation is on "The Search Engine Experience 2.0" which covers the history of Google, Inc., Search Engine Optimization, On-Page SEO, Off-Page SEO, Performance Optimization, Page Rank and Domain Authority.
You can also view this slide on my website --> http://www.clarktbell.com/
Will Critchlow_SearchLove San Diego 2013_Technical Optimization Distilled
This document summarizes key points from a presentation on technical optimization trends:
1. Technical recommendations should be backed by business cases that win hearts as well as minds by showing expected financial impacts.
2. Forecasts are best presented as stories and examples rather than just numbers, and should be based on assumptions, tests, case studies, or bottom-up/top-down models rather than being "data-driven".
3. Recommendations need to consider the customer experience and pass the "Bezos Test" of being customer-obsessed.
This document provides SEO tips for small publishers to compete against larger publishers. It recommends syndicating content through aggregators to gain exposure while focusing on building your own brand through tactics like duplicate content on your site, linking strategies, reviews from other sites, and developing your site as a brand and commerce hub. The key is using other sources to your advantage without copying their content directly on your site.
Tom Critchlow - Data Feed SEO & Advanced Site Architectureauexpo Conference
The document provides tips and best practices for information architecture and search engine optimization (SEO). It recommends a flat site architecture with fewer than 100 links per page, no pagination or footer links. It also suggests using separate XML sitemaps, algorithms to direct internal linking, and leveraging technologies like APIs, scrapers, and Mechanical Turk for SEO tasks. Resources for further information on topics like unique content, internal linking, and diagnosing architecture issues are also provided.
The document discusses moving from mediocre to great in business. It suggests beginning with discovering your strengths and weaknesses through techniques like the "5 whys." There are three main problems that can lead to mediocrity: not doing anything, not doing the right things, and not acknowledging weaknesses. To go from good to great, businesses must cultivate their strengths and spikes of amazing performance. The document provides tools to assess strengths and weaknesses across different areas of a business compared to competitors and aspirations.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
The document discusses conducting a 30-minute mobile SEO audit to evaluate a website's mobile friendliness and performance. It provides steps to analyze mobile traffic and page data, identify issues through the mobile-friendly test, and prioritize fixes. Common problems include blocked resources, non-scaling images/videos, and missing rel="alternate" tags for separate mobile URLs. The audit helps create a plan to address issues either for specific pages or site-wide. Additional bonuses include checking for schema.org markup, page speed, and local search optimization.
Emily Grossman "The New Mobile" - SearchLove 2017 MobileMoxie
The document discusses strategies for developing proactive mobile strategies. It addresses how the landscape is shifting from a model of "web vs. apps" to a "web of apps and app-like web." This includes topics like app indexing, deep linking, instant apps, and progressive web apps which make websites more app-like. It also covers the importance of performance optimization, both in initial loading and ongoing usage through techniques like service workers. Finally, it looks at how the role of content may become platform-agnostic in the future as search becomes a dominant interface across devices and environments.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
SearchLove Boston 2013_Will Critchlow_Technical SEODistilled
The document provides technical recommendations for SEO, including:
1. Removing URL parameters, implementing rel="alternate" for mobile sites, and using HREFLANG tags to group international sites. It also recommends diagnosing actual site speed issues, implementing Twitter Cards, and getting familiar with JavaScript, jQuery, and debugging tools.
2. Auditing AJAX implementations to ensure all content and links are crawlable without JavaScript. It notes Google can now index some JavaScript-rendered content like Facebook comments.
3. When making recommendations, being prescriptive, but when auditing, being cautious of the costs of changes if content is already being indexed. Fix only what's necessary, not purely for technical purity.
SEO split tests you should run - Will CritchlowWill Critchlow
This document summarizes key points about running SEO split tests and the scientific method. It discusses how to generate hypotheses, run controlled experiments, and analyze results using statistical methods to determine if changes lead to significant traffic increases. Specific tests mentioned include adding structured data, improving meta descriptions, making sites mobile-friendly, testing tabbed versus flat content layouts, and keyword targeting. Challenges discussed include not assuming traffic equality between test groups and accounting for seasonality.
The document announces an event on October 29th and 30th at the Congress Centre in London about technical SEO tips for 2012. It then provides summaries of five topics: 1) authorship and how to attribute content to authors, 2) proper use of rich snippets in search results, 3) adding structured data using tables and lists, 4) best practices for video SEO including hosting, embedding and using video sitemaps, and 5) how personalized search results and social graphs will shape users' online experiences through filter bubbles. The document ends with questions for discussion.
This document is a competitive analysis report for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on factors like keyword usage, backlinks, social mentions, and other SEO elements. The website scores 48% on meeting the ranking requirements for the top 10, indicating opportunities for improvement. The report provides specifics on how the website and its competitors perform on various essential, very important, and important ranking factors.
Jason Barnard — Structured Data for the Knowledge PanelSemrush
These slides were presented at the SEMrush webinar "Structured Data for the Knowledge Panel". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-the-knowledge-panel/
The document discusses search engine optimization (SEO) best practices. It notes that effective SEO is not just about posting cat videos but also involves on-site and off-site optimization. Some common issues identified are duplicate content, unindexable pages due to robots.txt files or JavaScript links. The document recommends identifying such issues, fixing them, and creating unique and engaging content that addresses users' needs in order to improve SEO.
This document provides a competitive analysis for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on Google across various SEO ranking factors. The analysis found that watertownbuysellgold.com meets only 48% of the requirements for a top 10 ranking. It provides statistics on the website's performance and gives recommendations on improving factors like keyword optimization, backlinks, and social media mentions.
Rachel Morgan and Natalie Gould presented on actionable link building and content development on a small budget. They provided several low-cost or free tactics for both link building, such as link reclamation, brand monitoring, and local directories, as well as content creation, including blogs, refreshing old content, infographics, videos, and more. The presentation concluded that many opportunities exist for businesses to improve their online presence through link building and content without large investments.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
C3 2012 Panda and Penguin - Brain McDowellConductor
Brian McDowell is the Director of Search Intelligence at Conductor. He has experience in development, software testing, SEO, team building, and data analysis. The document provides guidance on what constitutes a high quality website according to Google, focusing on factors such as expertise of authors, originality of content, and lack of errors. It asks questions about various websites to determine how much they satisfy Google's quality standards.
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
The search engine experience 2.0 - U of U MBA @DESB_UofUClark T. Bell
The Search Engine Experience 2.0 - U of U MBA.
This is a presentation I gave for some MBA - digital marketing students at the David Eccles School of Business at the University of Utah in Salt Lake City on October 20, 2014.
The presentation is on "The Search Engine Experience 2.0" which covers the history of Google, Inc., Search Engine Optimization, On-Page SEO, Off-Page SEO, Performance Optimization, Page Rank and Domain Authority.
You can also view this slide on my website --> http://www.clarktbell.com/
How conversations became the new linksPhil Buckley
Presentation about how things are changing on the web. Old line traffic drivers like E-Mail, PPC and Social Media are losing their effectiveness because of the growing trend towards personalization which creates a "filter bubble".
The document provides a step-by-step process for making SEO the most efficient marketing channel for an organization. It includes five main steps: 1) Discover - learn about past performance, products, and audiences; 2) Build a keyword universe; 3) Create a strategic plan with seasonal keywords; 4) Deploy efforts by collaborating with teams; 5) Measure rankings and monitor headwinds like Google and platform changes. The speaker then offers to take questions and discuss implementing the SEO process.
This document provides tips for building relationships with influencers like bloggers. It recommends doing research to identify influencers in relevant niches and starting a dialogue by following them on social media and engaging with their content. The next step is to keep the relationship going by inspiring bloggers through blog posts, videos, newsletters on trends; introducing them to like-minded people through events; and helping to increase their authority by sharing their content with one's own followers on social media, introducing them to one's audience on blogs through guest posts, and organizing contests and awards. The goal is to keep bloggers keen to promote your brand by meeting their needs like getting inspired, connecting with the right audience, and becoming popular themselves.
The document discusses the structure and responsibilities needed for a successful SEO company. It outlines an EPIC framework for success, with each letter standing for key principles. E represents entrepreneurship, entertainment, enabling, expectations, and ethics. P represents personal, patience, people, prospects, and processes. I represents ideas, intelligence, insights, innovation, and being informative. C represents creative, clients, cooperation, having different components, and embracing chaos. The speaker is the owner of an SEO agency with offices in multiple countries, and shares this framework to help others build successful companies.
1. Link building strategies still need to focus on quality over quantity in the post-Penguin environment, as Google now hides what they consider bad links.
2. It is important to have an experienced auditor review links to determine what is risky and should be removed, while also considering the potential negative impact of removing too many links.
3. If a site gets hit by a manual penalty, the recommended approach is to carefully audit and clean up links, remove as many problematic links as possible, disavow links that cannot be removed, and wait for Google to re-evaluate the site before cautiously rebuilding links.
Craig Bradford, SEO consultant at DistilledTitle is misleadingWant to make sure everyone goes back to office on Monday with actionsI only have 20 minutes or so, so let’s dive straight in
Number 1Guest posting is a great way to get nice links, not only do you get contextual links, you often get targeted anchor text as wellThe problem is it can take a lot of time, and isn’t very scalable. It doesn’t have to be this way though, there’s an easier way.
I’m seriousIf you can find just one of your competitors guest psots, chances are you can find a lot more of them
People are lazy, people like to copy and pasteHow many timesCopy and paste into Google and you’ll get results like this
You now have a list of sites that you know accept guest postsYou now have a list of sites that your compteititos have researched for youNow you just need to to outreachThis is so easy and takes hardly any time at all
There’s nothing new about badge bait, it’s a fairly old link building tactic The idea being that you give out blogger badges or rewards for people to display on their site, like this one:
This badge then links back to your siteIf done successfully this results in thousands of links per siteBut like guest posting this can take a lot of time
A full list of all the sties that have embedded your competitors badgeThey’ve done all the work for youDon’t use anchor text
The primary function of a 404 page is to tell people that the page they are looking for can’t be found, but they can be so much more.No only can they get you links, they can get you traffic, a lot of traffic.
This is the Distilled 404 page. To this day this page holds the record for driving the most traffic to the Distilled site in a single day
Over 94,00 visits in a single dayAnd this page gets links, a lot of links - from a lot of different sites60 linking root domains is a big deal for any piece of content never mind a 404 pageThis is what that looks like:
It’s a big deal.The reason we got so much traffic that day was because it made it to the front page of Reddit.I know what you’re thinking, that’s lucky, it was a fluke, I could never get to the front page of redditSo what! You don’t need to!You don’t need to hit the front page or reddit to get links, sure the traffic is nice, but as a link building tactic, what matters most is that it’s good enough to get the attention of people like this:
These are the people that are going to link to you,This is the reason to make an amazing 404 page, if you get a spike in traffic it’s a traffic is a bonus.
The main reason link building to e-commerce sites is so hard, is that people have no reason to link.Pages serve their primary function and nothing else. To change that you need to make amazing pages, one way to do that is through the use of easter eggs. Easter eggs are hidden or unusual features of a webpageThey can be a great way to turn a regular page into something special and link worthy.
This is a great example of doing exactly that.This is a dutch retailer Hema.nl I can’t show you now but I highly recommend looking at this page. When the page loads it’s start a whole series of events, knocking all of the products into each other and setting the page on fire.This was a huge success
This is a great example of doing exactly that.This is a dutch retailer Hema.nl I can’t show you now but I highly recommend looking at this page. When the page loads it’s start a whole series of events, knocking all of the products into each other and setting the page on fire.This was a huge success
This is a great example of doing exactly that.This is a dutch retailer Hema.nl I can’t show you now but I highly recommend looking at this page. When the page loads it’s start a whole series of events, knocking all of the products into each other and setting the page on fire.This was a huge success
This is a great example of doing exactly that.This is a dutch retailer Hema.nl I can’t show you now but I highly recommend looking at this page. When the page loads it’s start a whole series of events, knocking all of the products into each other and setting the page on fire.This was a huge success
20,000 links from 2600 linking root domainsDid well on socialThis is just one example, but sites like Google, Facebook and Amazon all have Easter eggs on their site.Sites like techcrunch and mashable write round ups of the best ones as well
If done correctly, fake products are a great way of attracting a lot of links to your site.Obviously you don’t let people actually order the productFunny or timely products to get attention of bloggers and journalistsThinkgeek
They have a can of Unicorn meat on their siteDoing things like this doesn’t cost a lot either, you could get a student to do this in Photoshop for hardly any money at all.
This did pretty well, 34 Linking root domains, and it did well on Social networks as wellThe best part though is that this will continue to get linksPeople use this as an example all the time and it’s not time sensitive so can live on the site forever.
We live in an online world,We send bloggers content and badges to display on their site and if they’re lucky sometimes a discount codeBut when was the last time you sent something physical?When was the last time you actually posted a letter or a gift to a blogger or website that you wanted something from?Everyone loves getting gifts, especially ones that arrive in the post and you can actually hold in your hand
Kotex took advantage of this and used Pinterest to run a very successful campaign. Don’t have time for videoThey found 50 influential women on Pinterest, To receive gift they had to re-pinNot only did this do well on Pinterest, people were sharing on Twitter, Facebook and even InstagramThis was the result:
For just 50 gifts they got thousands of interactions and brand awareness.This is an amazing example but the reality is doing something like this is unrealistsic for most businessesI have an easier way
Amazon allowyou to make a wish list on their siteMost people know that.What most people don’t know is these lists are publicYou could go to Amazon right now with nothing more than my name and find my list
Think back to what I just said about sending something physicalFind an influencers list and get links for themGo to amazon, enter their name and find something on their list and send it to them, it doesn’t have to be something big or expensiveDoesn’t need to be expensive, just send it with a note
Remember earlier when I said amazon allow you to make lists
I think they are missing a big opportunity here. What if I want to embed on my site?I would need to copy the images and upload them, which is a pain.
Why not make it easy for people to embed?Photography example – get’s traffic and deep linksBetter yet, run a competition to win a £500 spending spreeFocus on one niche
Casey Henry at SEOmoz did a study on what types of pages get more links.
This was the resultsNot surprisingly pages that used all three media types, Text, images and video attract a higher number of links than those that don’t
Zappos are a great example of this, They are a shoe company that set out to create 50,000 product videosThat’s a huge task but not an impossible one
If you have a smart phone you can start doing this now.Zappos started of with one guy with a flip camera in a conference room.This was the result:
Adding these videos helped to more than double the number of Linking root domains pointing to the site.Forgetting links for a minute, this just makes sense from a business point of view. Even you don’t get any links, I bet your conversion rate will improve, so just do it.
Remember what I said about sending something physical, this is a variation of that but also plays on the idea that people like to feel specialEspecially bloggers. Bloggers are always looking for something to write about, even better if it’s exclusive.Next time you have a new product release or a new range of products coming out.Get some really nice pictures and send them to bloggers.
For example if you were a jewelry company, you’re going to be getting lots of pictures of the products anyway and your not going to use them allYou might as well put the spares to good use. Stick them on a branded USB stick and send them to a few of the key blogs that you would like coverage from.Put a note a long with it or even phone them to say you love their blog and would love them to be one of a few bloggers to get a hold of the images first. Links plus a good relationship
Like the top pages report, this isn’t a link building tip as such, it’s a way of thinking Lots of ecommerce sites have seasonal products, Christmas, Halloween or just frequently updated products like the iPhoneWhere a lot of websites go wrong is they focus on the short term wins. So for example they might have a page selling an iphone 4 that looks like this:
Well optimised title and URLFien until the iphone 5 comes out301 etcBetter idea is to think of the long term
Create a page like this first exampleUse the number 4 in the title tag but not the URLNow when the iphone 5 comes out, you just update the title tag like the second example without having to redirect anythingYou now have a fresh page that already has a head start on competitors as the page already has link s pointing at it.
People love it when we set them challenges, people love to feel they have achieved something,More importantly from a marketing point of view is that they love to share with people when they take challenges and even more so when they achieve their goalfoursquare
Codecademyare a great example of this, they launched a microsite, new lesson every dayThey knew their audience and set them a challenge, when someone signs up they were prompted to share it with their friends which of course lots of people did because it makes them look good. 200 LRD did very well on social as wellGreat example for living URLs
Top two positions for learn to codeThis also works for ecommerce
Maximuscle are an ecommerce site that sell sports supplements,They created this microsite for one of their products, they called it the 30 day Cyclone challengeDiscounted products, diet and exercise planThey also set up a microsite as well as promoting the regular siteThe microsite got somewhere between 20-30 LRD and they later 301 redirected the site to their product pageGive it a try, make a challenge out of your products, not only will you make more sales, you’ll get a bunch of links.
This is really simple but it’s too easy not to mention.This isn’t a way to build links, it’s a way to get back links that you’re wasting or have already lostWhen you go back to the office, do this for all your clients, it will take two seconds and could result in thousands of links.
I used the Rozetka site for this example to show that even big sites aren’t perfectTake the URL and put it into Open site explorer Click the top pages report and export to CSVYou’ll get a spreadsheet like this
You can then use filters to show only pages that have a 404 or 302 response.In the case of Rozetka they had thousands of links pointing to pages that were either 302 redirects or 404 errors.Fixing these alone could be the best link building this site ever does, it would instantly get them over 3000 linksI highly recommend you try this for your clients sites.