The document announces an event on October 29th and 30th at the Congress Centre in London about technical SEO tips for 2012. It then provides summaries of five topics: 1) authorship and how to attribute content to authors, 2) proper use of rich snippets in search results, 3) adding structured data using tables and lists, 4) best practices for video SEO including hosting, embedding and using video sitemaps, and 5) how personalized search results and social graphs will shape users' online experiences through filter bubbles. The document ends with questions for discussion.

1. Monday 29 th & Tuesday 30th October
at the Congress Centre, London
http://www.distilled.net/events/searchlove-london/

2. Technical Tips for 2012
CRAIG BRADFORD
SEO Consultant, Distilled
craig.bradford@distilled.net
@CraigBradford

3. Faster autocomplete.
[launch codename “Snappy Suggest”, project codename “Suggest”]
@CraigBradford

4. @CraigBradford

5. @CraigBradford

6. @CraigBradford

7. @CraigBradford

8. @CraigBradford

11. 1 - Authorship

13. Agent Rank Patent
August 2005
July 2009
May 2011
August 2011

14. Google Authorship
“We know that great content comes from great
authors, and we’re looking closely at ways this
markup could help us highlight authors and rank
search results.”
– Othar Hansson (Google Authorship Project)

15. Distilled Blog Post Distilled Profile
Rel=“author”
Rel=“me”
Rel=Contributor-to
G+ Profile

16. <a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>

17. 2 - Rich Snippets

18. http://seogadget.com/review-snippet-over-saturation-in-google-search-results/

19. Rich Snippets ≠ Reviews
@CraigBradford

21. http://seogadget.com/review-snippet-over-saturation-in-google-search-results/

22. http://www.seomoz.org/blog/schema-examples

23. 3 - Tables

24. <dl>
<dt>Coffee</dt>
<dd>Black hot drink</dd>
<dt>Milk</dt>
<dd>White cold drink</dd>
</dl>

25. 4 - Video

26. http://www.distilled.net/training/video-marketing-guide/

28. @CraigBradford

29. @CraigBradford

30. @CraigBradford

31. @CraigBradford

32. Pick your battles wisely…

33. http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
@CraigBradford

34. Video sitemaps
http://support.google.com/webmasters/bin/answer.py?hl=en&
answer=80472
@CraigBradford

35. http://schema.org/VideoObject

36. 5 – Create filter bubbles

39. “It will be very hard for people
to watch or consume something
that has not in some sense been
tailored for them”
Eric Schmidt, Google
@CraigBradford

40. @CraigBradford

41. G+ >= Facebook
@CraigBradford

42. G+ *will be >= Facebook
@CraigBradford

46. Online Poker

47. Online Poker

49. Exclusive Content

55. • What does this mean?

56. Start using G+ for brands
@CraigBradford

58. +1 to get 1
@CraigBradford

59. Q+A
CRAIG BRADFORD
SEO Consultant, Distilled
craig.bradford@distilled.net
@CraigBradford

60. Monday 29 th & Tuesday 30th October
at the Congress Centre, London
http://www.distilled.net/events/searchlove-london/