The document summarizes the key features of Soffront's marketing automation software. The software allows users to generate qualified leads 3x more through features like web form lead capture, email marketing campaigns, drip marketing, direct mail campaigns, and inbound email processing. It also provides analytics and reporting to measure campaign effectiveness and ROI. Soffront's marketing automation is part of their comprehensive CRM suite for activities like sales, customer support, and more.

1. Marketing Automation
Generate Qualified Leads 3X More
DATASHEET

2. Automate Acquiring, Nurturing, and
Qualification of Leads
Capture and Manage Subscribers Execute Broadcast Email Messages
Add fully customizable web forms to your website and
“ social media pages to turn visitors into email Create and execute targeted email campaigns to
thousands of prospects and customers. Create stylish
subscribers. Create beautiful web forms with a few
The Soffront system clicks using name, email, or any fields. Design and post HTML or Text messages and put a personal touch with
mail merge fields. Pick an email template or write your
the form code on your website and capture contacts
is outstanding. Their directly into CRM. own message using an easy to use HTML editor.
newest version is Manage unlimited subscriptions for your contacts and
invite them to manage their opt-in/opt-out preferences
Send email campaigns with on demand or schedule
them to go out automatically.
possibly the best automatically.
CRM that I have Mine Information to Gain Insight
Nurture with Drip Marketing
used. Slice and dice information to optimize your marketing Nurture your leads automatically by sending a
“ strategy. You can do this without any IT assistance. sequence of automatic personalized emails to new and
existing subscribers over a period of time. Once you
- Evan Rosenfield, Is there a segment more receptive to your solution? Is create a drip campaign, you will not have to worry about
there a common thread among those who responded to it again.
American Securities a campaign? Render the reports in attractive graphical
formats including pie chart, bar chart and trend graphs. The possibilities with drip campaigns are endless - send
a welcome message to all new subscribers, a coupon
on a particular month, a happy birthday or anniversary
Send Direct Mailers greeting, and much more.
Create and send personalized direct mailers to your
contacts. It is integrated with Microsoft Word to create Monitor Performance and ROI
and print campaign messages in document format for
the target audience.
Get timely, fact-based insight into the entire marketing
Create your direct mail fliers, mailing labels, envelopes, process for continuous improvement.
etc by using mail merge fields and target it to specific
segments of your contact list. Measure and understand the effectiveness of your
marketing initiatives. Soffront Marketing Automation not
only tracks response rates and ties revenue to specific
campaigns, but also enables you to analyze marketing
Manage Marketing Document Library campaigns using pre-built ROI reports.
Create a repository of marketing collaterals including Reports on campaign effectiveness combine campaign
version control and full text search within documents. response analysis with budget to show the complete
ROI achieved by each marketing initiative.
2

3. Process Inbound Emails Part of a Comprehensive CRM Suite
Soffront's inbound email processing helps you address the ever- Soffront Marketing Automation is a part of Soffront’s comprehensive
increasing volume of email inquiries cost effectively with the ability to CRM Suite.
close an email inquiry with no manual intervention.
The Soffront CRM Suite is comprised of Marketing Automation, Sales
Process multiple e-mail accounts and create leads directly from the Automation, Customer Support, Employee Support, Defect Tracking,
incoming email messages. Knowledge Management, Order Processing, Asset Management,
CRM Portal, Mobile CRM and more.
Respond faster to email inquiries by analyzing incoming emails, route
them automatically to the right sales or marketing person, create a The Soffront CRM Suite is completely web-based and can be
lead automatically, and send an intelligent auto response. deployed in days.
Marketing Automation Features
 Email Campaign
 Drip Campaign
 Direct Mail Campaign
 Subscription Management
 Tracking and ROI from Campaigns
 Web Leads Capture and Assignment
 Marketing Document Management
Standard Features
 Calendar / Activities Management
 Email Integration
 Word and Excel Integration
Soffront Software, Inc.
 Google Maps Integration 45437 Warm Springs Blvd, Fremont, CA 94539
 Queries, Reports, and Analytics
www.soffront.com sales@soffront.com (510) 413-9000
 Form Designer
 Workflow / Process Management
 Import and Export Capabilities
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 Automation Rules
 Escalations and Notifications