Accenture's new research found that CPG companies can gain significant cross-channel growth through improved digital collaboration with retailers and better internal integration. The study found 75% of CPG executives expect this collaboration through digital transformation to improve product availability and use of shelf space. Meanwhile, PwC's survey found that despite fast growth of online retailers, physical stores remain the primary shopping destination for 68% of US consumers, who browse online but buy in stores. Both surveys support RSi's offerings of integrating daily downstream data with hyper-local advertising and social media to automate the digital path to purchase and ensure products are on shelves when consumers are ready to buy.