The changing vietnamese e commerce landscape - 21 jul2017 (the e-comerce economy part)
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The E-Commerce Economy Section in keynotes in the round table discussion on "The changing vietnamese e commerce landscape" - Singapore Jul2017
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The changing vietnamese e commerce landscape - 21 jul2017 (the e-comerce economy part)
- 1. PAGE5 WWW.DATAMART.VN Agenda Brief Introduction The e-Commerce Economy Market Ecosystem Development Insights into Shopper Behavior Q&A
- 2. PAGE6 WWW.DATAMART.VN The economy is expected to show CARG of 17% resulting in market size of $7.5Bn ranked #5 in SEA in 2025. 2,187 4,024 7,540 2017 2018 2019 2020 2021 2025 17% Market size (million $) 46 11 10 8 7.5 5 ID TH PH MY VN SG Market size (billion $) SOURCE: Statista- Market Outlook 2017, Google | Temasek – Digital Economy SEA 2016 #5
- 3. PAGE7 WWW.DATAMART.VN Fundamental drivers are very strong with stable YoY growth driving total e-commerce user base to 35M this year 50M internet users 53.3% penetration +6% YoY 125M mobile users 131% penetration -13% YoY 46M social active users 48% penetration +41% YoY 35M e-commerce users 37% penetration +8% YoY SOURCE: We are social Hootsuite – Digital in 2017: SEA
- 4. PAGE8 WWW.DATAMART.VN With the growing user base, the average revenue per user is also expected to increase 54% from $62 to $96 in next 5 years 49 62 96 2015 2016 2017 2018 2019 2020 2021 Average revenue per user ($) Key drivers GDP per capita has steady growth at 5-6% YoY in next 5 years. Middle income class will grow 65%+ to 33m by 2020 More repeat purchases thanks to new assortment (eg. Groceries) Increased buying confidence leading to higher average basket size 1 2 3 4 SOURCE: Statista- Market Outlook 2017, Team estimates
- 5. PAGE9 WWW.DATAMART.VN As the result, e-commerce will by far outgrow traditional retail market and leading to systematic & innovative changes in ecosystem 0.6% 2015 2025 4.7% 8x E-Commerce share of retail (%) • More investment • More players joining • New business models • Improved infrastructure • … SOURCE: Statista- Market Outlook 2017, Google | Temasek – Digital Economy SEA 2016
- 6. PAGE10 WWW.DATAMART.VN Agenda Brief Introduction The e-Commerce Economy Market Ecosystem Development Insights into Shopper Behavior Q&A