This document provides information about digital signage and advertising services offered by UMTVSN. It highlights that digital displays are more effective at grabbing customers' attention than static posters. The company offers digital displays in various business locations that can target messaging to specific demographics and be changed quickly. Advertisers can influence purchasing decisions through these point-of-sale displays. The document also includes details on equipment options, best practices for file formats and sizes, and a case study on installations at a grocery store. Contact information is provided at the end.

1. LOS ANGELES • PHOENIX • CLEVELAND • COLUMBUS

2. Digital Messages
Promotional posters and printed signs no longer
attract the attention they once did. In fact, according
to an IBM survey, customers are ten times more likely
to notice dynamic media, like digital signage, than
static media, like posters.
We provide dynamic and cost effective advertising
outlets utilizing our Digital Displays positioned in Cutting edge Digital Displays allow you to create
high traffic locations. Whether they are in hospitality, and deliver timely, targeted digital image or video
restaurant or retail locations, digital messages are messages.
attractive and impressionable. Digital messaging is more cost effective than TV, radio
Marketing and advertising messages can be targeted or print equivalents.
at specific consumer demographics and can be Inform and educate your customers without your budget
changed on-the-fly to communicate a special product taking a painful hit.
or service offering.
Respond quickly to market changes with new
digital messages, instead of waiting for graphic
Point of Sale Displays are user-friendly, highly effective designers and printers to prepare and distribute
marketing tools. new in-store promotional materials.
Speak to customers at the point of purchase and
influence their purchasing decisions.
Equipment Choices
If you are interested in having Digital Displays in
your establishment we can provide solutions
ranging from locally managed digital frames
to fully networked 42” LED Screens.

3. Our Mission is to help consumers
choose your products and services
more often by increasing your
brand visibility and communicating
the value you offer.
Your Message...
Your Service...
Your Product...
Your Look...
Our Screens.

4. Case Study Information
Hours of Operation
Monday - Saturday 8:00am - 9:00pm
Sunday - 9.:00am - 6:00pm
Video Screen Network
Four (4) 32 inch HDTV at Point of Sale
Four (4) 40 inch HDTV in Grocery Departments
Advertisement Duration
15 Seconds each
Advertising Impressions per Hour
4 times per Advertiser
Advertising Impressions per Day
3,120
Advertising Impressions per Week
20,880
Advertising Impressions per Year
1,085,760

5. Key(Target) Demographics
• Zagara’s Loyalty Program = 25,500 Members
• 25% ages 18 - 25
• 45% ages 25 - 50
• 30% ages 50+
• 18,000 Brands Sold
• 50% Women / 50% Men
• Average Customer Purchase: $76.00
• Facebook Fans: 3,000
• Twitter Follower: 8,000
Monthly Sales Volume
$1,550,000
Monthly Foot Traffic
66,000 Customers
Annual Foot Traffic
792,000 Customers

6. AccuWeather News Updates
The audience-building AccuWeather.com digital
signage content is now on ZTV at Zagara’s
MarketPlace. The powerful, nationally-known
AccuWeather.com brand draws viewers to ZTV and
Maximizes your advertising investment.
AccuWeather.com offers the most accurate, up-to-
date forecasts for more then 2.7 million locations
worldwide. Featuring animated Doppler radar, eye-
catching videos and timely news, sports and health
content, AccuWeather.com forecasts.

7. Pre-Designed - Customer Submitted Files
Use these formats to submit your marketing and advertising media.
Static Files
• Bit Map Image (.BMP) PLEAST PREFERRED METHOD
• JPEG (.jpg)
• Portable Graphics Network (.png)
• Illustrator (.ai)
• Photoshop (. psd)
• Portable Document Format (.pdf) MOST REFERRED METHOD
Video or Animation Files
• Audio Video Interleave (.avi)
• Moving Picture Experts Group (.mpg4)
• Windows Media Video (.mwv) PREFERRED METHOD
1280 pixels
Advertising Size:
768 pixels
1280 X 768 pixels
Resolution
150 to 300 pixelslinch
Advertisement Format
Video: (420p - 720p HD) .avi, mpg4 or .wmv
Static: .psd, .ai, .bmp, .jpg, .pdf or .png

8. Contact Us
www.umtvsn.com
Brett N. Jones Regional Account Manager
2 1 6 . 3 3 8. 4 4 6 8
b . j o n e s @ um t v s n . c o m