Vol.10: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.11: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
[Infographic Updated] The Trend Has No Age: WeChat Conquered User's DailyLife.Federico Sferrazza
The frequency of using WeChat has sharply increased from last year and 94% of the users will log in to the app on a daily basis. The vast majority of the WeChat users are Chinese Millennial. Meanwhile, seniors essentially don’t use smartphones.
It’s interesting to notice that senior WeChat users prefer to send vocal messages instead of text messages. Probably, it’s because the vast majority of Chinese seniors are likely to be illiterate or they don’t really know how to text using the pinyin system.
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.8: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.16: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.12: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.14: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.11: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
[Infographic Updated] The Trend Has No Age: WeChat Conquered User's DailyLife.Federico Sferrazza
The frequency of using WeChat has sharply increased from last year and 94% of the users will log in to the app on a daily basis. The vast majority of the WeChat users are Chinese Millennial. Meanwhile, seniors essentially don’t use smartphones.
It’s interesting to notice that senior WeChat users prefer to send vocal messages instead of text messages. Probably, it’s because the vast majority of Chinese seniors are likely to be illiterate or they don’t really know how to text using the pinyin system.
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.8: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.16: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.12: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.14: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.13: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Media consumption changes in COVID QuarantineYuliya Buchak
The beginning of the quarantine in Ukraine and its consequences have influenced not only on the general consumer behavior but also on their media consumption. Havas Helia explores the state of the media market and presents a short overview for the first month of quarantine.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Product Brochure: Europe M-Commerce Snapshot 2015yStats.com
Product Brochure with summarized information of our publication " Europe M-Commerce Snapshot 2015".
Find more here: https://www.ystats.com/product/europe-m-commerce-2015/
TIMELINESS OF OPEN DATA IN OPEN GOVERNMENT DATA PORTALS THROUGH PANDEMIC-RELA...Anastasija Nikiforova
This presentation is a supplementary material for the following article -> Nikiforova, A. (2020, October). Timeliness of open data in open government data portals through pandemic-related data: a long data way from the publisher to the user. In 2020 Fourth International Conference on Multimedia Computing, Networking and Applications (MCNA) (pp. 131-138). IEEE.
The paper addresses the “timeliness” of data in open government data (OGD) portals. It is one of the primary principles of open data, which is considered to be a success factor, while at the same time it is one of the biggest barriers that can disrupt users trust in data and even the desire to use the entire open data portal. However, assessing this aspect is a very difficult task that, in most cases, becomes an impossible for open data users. There is therefore a lack of comparative studies on the timeliness of data of different national open data portals. Unfortunately, 2020 gave the opportunity to find out this. It became easy enough to compare how long is the data path from the data holder to the OGD portal by analysing the timeliness of Covid-19-related data sets in relation to the first case observed in a country. The study thus fills the gap of comparative studies by addressing 60 countries and their OGD portals concerning the timeliness of the data, providing a report on how much and what countries provide the open data as quickly as possible. It makes it possible to understand how quickly OGD portals react to emergencies by opening and updating data for their further potential reuse, which is essential in the digital data-driven world.
Read paper here -> Nikiforova, A. (2020, October). Timeliness of open data in open government data portals through pandemic-related data: a long data way from the publisher to the user. In 2020 Fourth International Conference on Multimedia Computing, Networking and Applications (MCNA) (pp. 131-138). IEEE.https://ieeexplore.ieee.org/abstract/document/9264298?casa_token=FtfC_6bqZnsAAAAA:TaSnKrE7ZCxLyq5hvxX-X8O2sK_vZYcodTBtxoWOvaOAIFmMmy65f5dIK-kKYxFAMiC5jyl7Eeg
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Stakeholders and regulators discuss the benefits and challenges posed by the rapid expansion of e-commerce. Discussion of industry processes and best practices. How can regulators help platforms help their sellers and consumers?
Presenters: Doug Hyland, Compliance Program Manager, zulily; Stuart Schmidt, Manager, Trade Compliance, UPS; Carlos Ponce Beltran, Deputy Attorney for Telecommunications, PROFECO.
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
Facebook & YouTube appear to be the
most adopted social media platforms
among public transport enterprises in
Switzerland with 80% respectively 84%.
• 53% of interviewees mentioned using
Facebook on a weekly base while 20% say
to post at least once per day.
Violence prevention in an urban mass transportation, by Daniel VillegasStefania Torquati
Young people at risk of violence in the transit areas - Final Conference of the project "Violence in Transit" - JUST/2010/DAP3/AG/1231. Rome, 04/10/2013
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.13: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Media consumption changes in COVID QuarantineYuliya Buchak
The beginning of the quarantine in Ukraine and its consequences have influenced not only on the general consumer behavior but also on their media consumption. Havas Helia explores the state of the media market and presents a short overview for the first month of quarantine.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Product Brochure: Europe M-Commerce Snapshot 2015yStats.com
Product Brochure with summarized information of our publication " Europe M-Commerce Snapshot 2015".
Find more here: https://www.ystats.com/product/europe-m-commerce-2015/
TIMELINESS OF OPEN DATA IN OPEN GOVERNMENT DATA PORTALS THROUGH PANDEMIC-RELA...Anastasija Nikiforova
This presentation is a supplementary material for the following article -> Nikiforova, A. (2020, October). Timeliness of open data in open government data portals through pandemic-related data: a long data way from the publisher to the user. In 2020 Fourth International Conference on Multimedia Computing, Networking and Applications (MCNA) (pp. 131-138). IEEE.
The paper addresses the “timeliness” of data in open government data (OGD) portals. It is one of the primary principles of open data, which is considered to be a success factor, while at the same time it is one of the biggest barriers that can disrupt users trust in data and even the desire to use the entire open data portal. However, assessing this aspect is a very difficult task that, in most cases, becomes an impossible for open data users. There is therefore a lack of comparative studies on the timeliness of data of different national open data portals. Unfortunately, 2020 gave the opportunity to find out this. It became easy enough to compare how long is the data path from the data holder to the OGD portal by analysing the timeliness of Covid-19-related data sets in relation to the first case observed in a country. The study thus fills the gap of comparative studies by addressing 60 countries and their OGD portals concerning the timeliness of the data, providing a report on how much and what countries provide the open data as quickly as possible. It makes it possible to understand how quickly OGD portals react to emergencies by opening and updating data for their further potential reuse, which is essential in the digital data-driven world.
Read paper here -> Nikiforova, A. (2020, October). Timeliness of open data in open government data portals through pandemic-related data: a long data way from the publisher to the user. In 2020 Fourth International Conference on Multimedia Computing, Networking and Applications (MCNA) (pp. 131-138). IEEE.https://ieeexplore.ieee.org/abstract/document/9264298?casa_token=FtfC_6bqZnsAAAAA:TaSnKrE7ZCxLyq5hvxX-X8O2sK_vZYcodTBtxoWOvaOAIFmMmy65f5dIK-kKYxFAMiC5jyl7Eeg
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Stakeholders and regulators discuss the benefits and challenges posed by the rapid expansion of e-commerce. Discussion of industry processes and best practices. How can regulators help platforms help their sellers and consumers?
Presenters: Doug Hyland, Compliance Program Manager, zulily; Stuart Schmidt, Manager, Trade Compliance, UPS; Carlos Ponce Beltran, Deputy Attorney for Telecommunications, PROFECO.
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
Facebook & YouTube appear to be the
most adopted social media platforms
among public transport enterprises in
Switzerland with 80% respectively 84%.
• 53% of interviewees mentioned using
Facebook on a weekly base while 20% say
to post at least once per day.
Violence prevention in an urban mass transportation, by Daniel VillegasStefania Torquati
Young people at risk of violence in the transit areas - Final Conference of the project "Violence in Transit" - JUST/2010/DAP3/AG/1231. Rome, 04/10/2013
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Consumption Report Vol.6 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.8 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. 1
Tenth dossier – 22 May 2020
Open for Business –
Italy back on track
2. 2
This week DATA will be coming from the study
conducted by Havas Commerce Osservatoire and from
researches on changes of shopping published online.
Havas Media is conducting a qualitative ad-hoc
research on Italians’ sentiment.
Phase 2 results will be shared next week
A perspective of the first week of total reopening
3. 3
Grocery shopping during the quarantine was not easy
77%
Was worried about the risk of being infected
while shopping
79%
Was not at easy while shopping in supermarkets
and big closed places
76%
Was afraid of contracted the infection touching
goods and trolleys
Source: Osservatoire Havas Commerce, research conducted in April on 1.002 cases, a sample that represents Italian citizens
4. 4
Now that shops are open for business, Italians pretend more attention
to hygiene
44%
Would like shops to have a higher standard of
hygiene and services that could help reduce crowd
Source: shopfully research, sample of 12000 consumers. Published: https://www.wired.it/economia/consumi/2020/05/19/spesa-negozi-
consumatori/?utm_source=wired&utm_medium=NL&utm_campaign=default
5. 5
…but also more transparency and optimisations because the family
economic situation worries one out of two Italians
Source: Osservatoire Havas Commerce, research conducted in April on 1.002 cases, a sample that represents Italian citizens
Source: shopfully research, sample of 12000 consumers. Published : https://www.wired.it/economia/consumi/2020/05/19/spesa-negozi-
consumatori/?utm_source=wired&utm_medium=NL&utm_campaign=default
60%
Would like to know in
advance if the product is
available and when it will
be restocked
64%
Used the smartphone to gather
more info on products available
in store and prepare a precise
shopping list
46%
Think that the economic
situation will be worst than
before
6. 6
Italy towards reopening: AdCity and Grandi Stazioni analysis
• Thanks to Adcity, Havas intelligence platform, daily movements of people on the territory
are being monitored: 10 areas in 5 major Italian cities
• During second week of ‘Phase 2’ we’ve observed a further increase in movements: +5%
in Rome and +1% in Palermo
• Grandi Stazioni Retail analysis on movements observed at major Italian railway stations
confirms the trend, with +3,4% compared to the previous week
8. 8
Milan: average daily net contacts
-
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5
apr
6-12
apr
13-19
apr
20-26
apr
27-3
mag
4-10
mag
11-17
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Milano zona Piazza Duomo Milano zona Stazione Centrale
PHASE 1 PHASE
2
+48%
vs. phase 1
+5%
vs. previous
week
AdCity – Average Net daily Data, Sundays excluded
9. 9
Rome: average daily net contacts
-
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5
apr
6-12
apr
13-19
apr
20-26
apr
27-3
mag
4-10
mag
11-17
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Roma zona Colosseo Roma zona Termini
PHASE 1 PHASE
2
+33%
vs. phase 1
+6%
vs. previous
week
AdCity – Average Net daily Data, Sundays excluded
10. 10
Naples: average daily net contacts
-
500.000
1.000.000
1.500.000
2.000.000
2.500.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5
apr
6-12
apr
13-19
apr
20-26
apr
27-3
mag
4-10
mag
11-17
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Napoli zona Stazione Napoli zona Vittorio Emanuele
PHASE 1 PHASE
2
+34%
vs. phase 1
+4%
vs. previous
week
AdCity – Average Net daily Data, Sundays excluded
11. 11
Palermo: average daily net contacts
-
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000
6-12
gen
13-19
gen
20-26
gen
27-2 feb 3-9 feb 10-16
feb
17-23
feb
24- 1
marz
2-8 mar 9-15
mar
16-22
mar
23-29
mar
30-5
apr
6-12
apr
13-19
apr
20-26
apr
27-3
mag
4-10
mag
11-17
mag
NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED)
Palermo zona Cattedrale di Palermo Palermo zona Stazione
PHASE 1 PHASE
2
+30%
vs. phase 1
+1%
vs. previous
week
AdCity – Average Net daily Data, Sundays excluded
12. 12
After a considerable increase during the first week of Phase 2 (+25% vs previous days), influx has
stabilised during second weeks, increased by +3,4% vs previous week
Increase in visitors by +3,4% during second week of Phase 2 in major
railway station
NTW Analysis_Net people per single week. Time period 23/3-17/5 2020
Source: Grandi Stazioni Retail
13. 13
NTW Analysis_Net people per single day. Time period
23/3-17/5 2020
People going to work have determined an higher growth during
weekdays
Fase 2
Source: Grandi Stazioni Retail
15. 15
Takeout and opportunities
• Italians are still vigilant during the reopening phase: quarantine has stabilised a
new «normality» that we are still afraid of
• Store and supermarket managers are expected to ensure safety and hygiene
• Devices can help to plan and optimise grocery shopping also in terms of budget
(for 1 out of 2 will decrease)
• AdCity and Grandi Stazioni analysis show Italian reaction during “Phase 2”:
people in cities increased and also movements in major stations