The magnitude of the COVID-19 outbreak has impacted the marketers to a large scale. It has affected the business world so much bringing so many changes both in the budgets and strategies of the marketers. The impact and response of the marketers surveyed are clearly presented on the visuals herewith. Information was sourced from the LinkedIn article of Reem Abeidoh. Her article has given detailed information on the impact of the pandemic on the business world. This poster recap gives emphasis on the infographics presented by Ms. Abeidoh. 📌https://business.linkedin.com/marketing-solutions/blog/authors/r/reem-abeidoh 📌https://www.linkedin.com/in/rabeidoh/ 📌Read full article here https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2020/how-marketing-budgets-and-strategies-are-being-impacted-by-covid

1. LINKEDIN POST OF
REEM ABEIDOH
COVID MARKETING
IMPACT AND HOW
MARKETERS ARE
RESPONDING

2. QUESTION #1
WHAT CHALLENGES
ARE MARKETERS
FACING?

3. TOP CHALLENGES
MARKETERS ARE
FACING

4. TOP CHALLENGES
MARKETERS ARE FACING
76%
1. Forced to Shift Marketing
Priorities

5. TOP CHALLENGES
MARKETERS ARE FACING
74%
2. Budget Cuts

6. TOP CHALLENGES
MARKETERS ARE FACING
69%
3. Advertising Investments
and Planning

7. TOP CHALLENGES
MARKETERS ARE FACING
69%
4. Switching In-Person to
Virtual Events

8. TOP CHALLENGES
MARKETERS ARE FACING
67%
5. Tactical Execution of
Campaigns

9. TOP CHALLENGES
MARKETERS ARE FACING
64%
6. Proper Content,
Messaging and Tone

10. TOP CHALLENGES
MARKETERS ARE FACING
64%
7. Lack of Target Audience
Engagement

11. TOP CHALLENGES
MARKETERS ARE FACING
34%
8. Changing Target Audience

12. SINGLE LARGEST
CONCERN OF
MARKETERS

13. SINGLE LARGEST
CONCERN OF MARKETERS
34%
1. Budget Cuts

14. SINGLE LARGEST
CONCERN OF MARKETERS
16%
2. Switching to Virtual
Events

15. SINGLE LARGEST
CONCERN OF MARKETERS
13%
3. Lack of Target Audience
Engagement

16. TOP REASONS FOR
DECREASING SPEND

17. TOP REASONS FOR
DECREASING SPEND
72%
1. Budgets have been
Reduced or Cut

18. TOP REASONS FOR
DECREASING SPEND
30%
2. Wrong Time to Advertise

19. TOP REASONS FOR
DECREASING SPEND
24%
3. Leaders Don't Want to
Invest in Advertising

20. QUESTION #2
HOW HAS COVID
IMPACTED MARKETING
STRATEGIES?

21. IMPACT ON
CAMPAIGN
SRATEGIES

22. IMPACT ON CAMPAIGN
SRATEGIES
67%
1. Some Impact (Campaigns
were Pivoted or Paused)

23. IMPACT ON CAMPAIGN
SRATEGIES
18%
2. Major Impact

24. IMPACT ON CAMPAIGN
SRATEGIES
15%
3. No Impact

25. IMPACT ON
CUSTOMER EVENT
SRATEGIES

26. IMPACT ON CUSTOMER
EVENT SRATEGIES
40%
1. Moved Events to Virtual

27. IMPACT ON CUSTOMER
EVENT SRATEGIES
38%
2. Paused or Cancelled
Events

28. QUESTION #3
HOW ARE MARKETERS
SHIFTING THEIR
STRATEGIES?

29. CHANGES IN
INVESTMENT IN
MARKETING TOOLS

30. CHANGES IN INVESTMENT IN
MARKETING TOOLS
MARKETING SHIFTS

31. MARKETING TOOL
1.Webinar
67% 7%
Increasing Decreasing
Investment Investment

32. MARKETING TOOL
2. Organic Social
56% 9%
Increasing Decreasing
Investment Investment

33. MARKETING TOOL
3. Online Video
44% 14%
Increasing Decreasing
Investment Investment

34. MARKETING TOOL
4. Search
34% 17%
Increasing Decreasing
Investment Investment

35. MARKETING TOOL
5. ABM
29% 18%
Increasing Decreasing
Investment Investment

36. MARKETING TOOL
6. ONLINE DISPLAY
34% 23%
Increasing Decreasing
Investment Investment

37. MARKETING TOOL
7. PAID SOCIAL
39% 25%
Increasing Decreasing
Investment Investment

38. MARKETING TOOL
8. TELEVISION
12% 33%
Increasing Decreasing
Investment Investment

39. MARKETING TOOL
9. OUT OF HOME
7% 39%
Increasing Decreasing
Investment Investment

40. MARKETING TOOL
10.EVENTS/EXPERIENCIAL
7% 80%
Increasing Decreasing
Investment Investment

41. SHIFT IN BRAND VS DEMAND
EFFORTS
FUNNEL SHIFTS

42. FUNNEL SHIFT
42%
1. No Shift

43. FUNNEL SHIFT
24%
2. Use Organic for Upper
Funnel Objectives

44. FUNNEL SHIFT
18%
3. Shift Budget from Upper
to Lower Funnel Activities

45. SHIFT IN AUDIENCES TARGETED
TARGETING SHIFTS

46. TARGETING SHIFTS
43%
1. Target Audiences whose
Needs Changed due to Covid

47. TARGETING SHIFTS
39%
2. No Audiences Shift

48. TARGETING SHIFTS
23%
3. Target Same Audiences
but in Different/New
Regions

49. TARGETING SHIFTS
16%
4. Target New Audiences

50. TARGETING SHIFTS
13%
5. Target New Industries

51. CHANGE IN MARKETING CONTENT
AND/OR CREATIVE
CONTENT SHIFTS

52. CONTENT SHIFTS
47%
1. Become More Emotional
in Nature

53. CONTENT SHIFTS
31%
2. Become More Rational in
Nature

54. ADJUSTMENT IN
CONTENT MARKETING
STRATEGY

55. CONTENT MARKETING
STRATEGY
1. SOCIAL CONTENT
56% 7%
Increase Decrease
Adjustment Adjustment

56. CONTENT MARKETING
STRATEGY
2. THOUGHT LEADERSHIP
53% 3%
Increase Decrease
Adjustment Adjustment

57. CONTENT MARKETING
STRATEGY
3. DIRECT CUSTOMER OUTREACH
48% 10%
Increase Decrease
Adjustment Adjustment

58. CONTENT MARKETING
STRATEGY
4. CORPORATE SOCIAL
RESPONSIBILITY
46% 5%
Increase Decrease
Adjustment Adjustment

59. CONTENT MARKETING
STRATEGY
5. NEW PRODUCT FOCUSED
CONTENT
32% 19%
Increase Decrease
Adjustment Adjustment

60. CONTENT MARKETING
STRATEGY
6. COMPANY VISION & MISSION
30% 6%
Increase Decrease
Adjustment Adjustment

61. CONTENT MARKETING
STRATEGY
7. EXECUTIVE INTERVIEWS
24% 11%
Increase Decrease
Adjustment Adjustment

62. KEY THINGS TO KNOW
ON THE IMPACT OF
COVID-19 ON DIGITAL
MARKETERS

63. KEY NOTE #1
BUDGET REDUCTIONS
AND CUTS ARE
COMMON

64. KEY NOTE #2
INCREASE PROMINENT
FOCUS ON ORGANIC
SOCIAL CONTENT

65. KEY NOTE #3
COMPANIES PIVOT TO
MOVE EVENTS ONLINE

66. KEY NOTE #4
SUBSTANTIAL
INCREASES &
DECREASES ON PAID
SOCIAL

67. KEY NOTE #5
MESSAGING
STRATEGIES ADAPT TO
A MORE HUMAN,
HELPFUL APPROACH

68. LINKEDIN MARKETING SOLUTIONS
BLOG
ARTICLE AUTHOR:
REEM ABEIDOH
HTTPS://BUSINESS.LINKEDIN.COM/MARKETIN
G-SOLUTIONS/BLOG/AUTHORS/R/REEM-
ABEIDOH