This document provides statistics on Instagram users and examples of successful Instagram advertisements. It describes how clothing brand ASOS created sponsored influencer accounts, how Airbnb's campaign strengthened perceptions by relating to political events, and how Mrs. Meyers used a fun Boomerang video to promote cleaning products. Case studies show how L'Oréal Paris increased brand awareness with vivid outdoor photos, how Air Canada used influencer photos from destinations to generate awareness, and how A&W's classic food photos helped share their brand's commitment to no hormones or steroids. The document concludes with tips for replicating successful ads such as using bright colors, intriguing audiences, and creative hashtags.
3. Instagram Users
700 million active users
80% are outside the U.S.
68% are female
55% of all online 18-29 y/o in the U.S. use it
1 million active monthly advertisers
6. -Sponsored Accounts
ASOS created “sponsored accounts” for its influencers
These accounts primarily feature ASOS clothing
Successful: All content is relevant to a specific brand
ASOS
7. -Acceptance
Timing correlated to recent political developments
Strengthened customer perceptions
Successful: campaign relevant to current events
Airbnb
8. -Set Design
Subtle Boomerang advertisement
Eye-catching title made with
cookies
Successful: Puts a fun twist on
photo to relate to cleaning products
Mrs. Meyers
Clean Day
10. Case Study
PLAN: Bold, vividly colored photo ads showcasing L'Oréal
Paris cosmetics in a snowy, outdoor setting
GOAL: Increase brand awareness
RESULT: 2X Nielsen’s average ad recall (14% lift) and
7% recommendations lift.
L'Oréal
11. Case StudyAir Canada
PLAN: Feature photos by Instagram influencers sent by
the airline to each destination
GOAL: Generate awareness of new destinations including
Panama and Rio de Janeiro
RESULT: 29% lift in ad recall and 4% lift in message
association
12. Case StudyA&W
PLAN: Target a young audience with real photos in the
classic IG “top-down food shot” style
GOAL: Share their new brand commitment as the 1 st
national burger restaurant w/o any hormones or steroids
RESULT: 39% lift in ad recall and 4% lift in message
association
14. Tips
Copy and CTA both reinforce the next step
Perfectly paired image and caption
Post authentic photos
Creative use of environment
:Make sure to have a few of these for your post
15. Tips
Bright colors and strong contrast are always a win
Well-taken photo or video
Intrigues your audience & drives subscription conversions
Creative use of hashtags
:Make sure to have a few of these for your post
16. The End
C a p t u r e a n d s h a r e
t h e w o r l d ’s m o m e n t s