1. Cover Analysis of Clash Magazine… By Nicole Antonio

2. Firstly, on the cover of this magazine there are no main cover lines as it just shows Florence And the Machine and the word “Heavenly”. The text is appropriate for a music magazine as it shows the text to be bold and different to other music magazines. However, this is a contrast to the Rolling Stone magazine as it has a main coverline and it also shows other features which will be included in the magazine. The language is quite simple as the front cover is mainly of Florence and the Machine and it covers the entire front cover, however, the language is basic but effective as it is simple and intrigues the readers to read about it and as the language is simple it makes its stand out to other music magazines. The mode of address is quite formal as there are no slang words or abbreviated short words, also there is no direct address to the audience as there are no rhetorical questions to involve the reader so it might not attract customers to buy the magazine.

3. The colour scheme is quite classic and sophisticated, this is because the blue and white goes well together and her red hair breaks the main colour scheme and makes it bright and makes it break away from the quite boring white and it is quite eye-catching. The white colour scheme is quite noticeable and different to other magazines and people may say that the colour scheme is “Clash’s” unique selling point. Also, the word ‘Heavenly’ can show the white and blue to be angelic and holy which can relate to the kind of music it offers in the magazine. The font in the title is heavy sans serif font however it looks bold but fun and it looks quite sophisticated and the white coloured fonts is normal serif fonts which is simple but eye-catching and makes the audience want to read more. Also, as the colours are simple it makes the cover look effortless and makes it look timeless and original which is a comparison to other music magazines.

4. The layout of this magazine is also quite simple as the cover is mainly focused on Florence and the Machine and then it has the word ‘Heavenly’ on it which shows its simplicity and the magazine’s originality as you wouldn’t see any other magazine with one word on it which is a contrast to Rolling Stone magazine which has many coverlines and kickers. The eye-flow is like a backwards ‘S’ shape as it starts at the top left and makes it go down to a backwards ‘S’ shape while going through the different parts of the cover as well. Also, the use of the blue space goes with the colour scheme of white and makes it look simple and old fashioned but also original. Finally, the white space also goes with the theme of the magazine which is rock and pop and the white contrasts to the theme of rock as other magazines like Rolling Stone might use heavy colours such as red or black.

5. Florence and the Machine who is the model on the front cover is looking directly at the up from the camera and has no eye contact with the camera which can indicate that the magazine didn’t want to have a connection with the audience so that the audience could involved and apart of the magazine itself as they are the ones buying it and have the control if the magazine is successful or not. But the effect of Florence looking up can be linked to the word ‘Heavenly’ as she could be looking up at the sky and heaven which is linked to the concept of what the magazine is trying to do. The barcode position is quite normal and that is where most magazines place the barcode. Also, it doesn’t grab away the attention of the reader as it is not covering the cover lines or near the main image of Florence and the Machine. On top of the barcode is the price line which is a suitable place to put it as doesn’t attract the reader away from the main image as well. Finally, there is no Strapline across the top of the magazine which shows the magazine is simple and it can catch the readers attention as it is effortless and natural which can be linked to the word ‘Heavenly’.