"Coveo Machine Learning for E-Commerce: At the Center of Business Challenges" By Christine Yu, Machine Learning Developer at Coveo Abstract: At Coveo, we are all about making business personal. What started as a company specialized in enterprise search is nowadays recognized as a pioneer of cloud-based AI-powered search and recommendations. If you want to see how we can leverage AI to help 1000+ of enterprises improve their relevance on their website, this talk is a must for you. This session will show you the Coveo platform and our AI-Powered search. So, come and take a journey with us to learn how we provide personalized recommendations and improve the user experience for any e-commerce website.

1. Christine Yu
Machine Learning Developer, Coveo
Coveo Machine
Learning for
E-Commerce
At the Center of Business Challenges

2. 2 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
 About Coveo
 Who are we?
 What are we doing?
 Start the journey
 Query suggest
 Automated Relevance Tuning (ART)
 Dynamic navigation experience
 E-Commerce recommender
 User profile
Outline

3. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
WHAT IS
COVEO?

4. 4 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
People
higher proficiency
from employees
Customers
higher satisfaction
from customers
Growth
higher revenue
from sales
THREE CEO
PRIORITIES

5. 5 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
ABOUT COVEO
Leading & fastest
growing AI powered digital
personalization platform
employees, 45% in R&D/Data science
GARTNER MAGIC QUADRANT FOR
INSIGHT ENGINES (JULY 2018)
$100M
400
capital investment in 2018
50% Y/Y growth rate
clients deployments globally1,000
AI/Machine learning, predictive data
science, behavioral analytics, contextual
search & intelligent recommendations

6. 6 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Unified Relevance Across Multiple Touch Points
Unified
Interactions
Intelligence
Unified
Content
WEBSITES COMMERCE CONTACT CENTERSCOMMUNITIES SUPPORT PORTALS IN-PRODUCTCRM INTRANETSMOBILE
COVEO
ANALYTICS
COVEO MACHINE
LEARNING
COVEO
INDEX
SIGNALS OUTCOMES
CONTENT
INTENT
PERSONALIZATION
Search
Recommendations
ACTIVITIES
Interfaces
CONTEXTRELEVANCE

7. 7 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Millions of Predictions
Peak:
210 predictions / sec
11M predictions / day
Millions of Events
Peak:
425 events / sec
22M events / day
Live Data Transformation
Distributed ML Algorithms
(1K models learned / days)
Scalable Model Serving
(6375 models live)

8. START THE
JOURNEY

9. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
QUERY
SUGGEST

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Query Suggest – Personalization
User = Cloud AdministratorUser = Anonymous User

11. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
AUTOMATED
RELEVANCE
TUNING

12. Switch?
Networking Switch Nintendo SwitchLight Switch

13. 13 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Worst case scenario?

14. 14 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Automated Relevance Tuning (ART) TM
User visit
Search Search Click on item
switch nintendo switch
What we’ve learned
When searching for “switch”, or “nintendo switch”, Nintendo Switch with Blue and Red
Joy-Con is a good item.
Nintendo Switch with
Blue and Red Joy-Con

15. 15 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL

16. 16 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL

17. DYNAMIC
NAVIGATION
EXPERIENCE

18. 18 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Boosting results based on category
Anatomy of a visit
Search
Search for “switch”
Select Filters
Selects
“Video Games” in Category
Click on Item
User clicks on
”Super Mario Odyssey”
Category
Video Games
What we’ve learned
When searching for “switch”, Category is an important filter. Video Games is a relevant Category.

19. 19 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Filter and filter value ordering
Dynamic display: query = tablet
 Filter Ordering
Most relevant filters appear on top of the page
 Filter Value Ordering
Most relevant filter values appear on top of the list of
value options
 Category auto-selection
Relevant categories are pre-selected for the user
Category:
Computers & Tablets/ Tablets

20. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
E-COMMERCE
RECOMMENDER

21. Recommendation Use Cases
User-based Recommendations Item-based Recommendations
 Model short-term preferences
 Other people also viewed
 Other people also bought
 Model Long-term preferences
 Users similar to you liked…
 Based on your interests...

22. 22 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
User-Based Recommender
Featured recommendations based on your profile:
User:
Likes video games, previously looked at many for mouses
G613 Mechanical
Gaming Keyboard
MX Master 2S
G603 Gaming
Mouse
4K Pro Webcam Corded Mouse
M500
Score: 0.80 Score: 0.73 Score: 0.57 Score: 0.40 Score: 0.28

23. 23 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Item-Based Recommendations
People also viewed:
Item:
The user clicks on an item and reaches the item landing page:

24. 24 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Item-Based Recommendations
Interesting
items for you
Cart Recommender

25. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
USER
PROFILE

26. 26 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Dynamic Profile
What actions your user are doing
on different endpoints
Fine and dynamic
Static Profile
Which are your user attributes
▶ Department
▶ Gender
▶ Age Group
▶ Country
▶ … more
Wide segmentation
User Action History
User Profile Service
18-35 y/o
KB Site and Community
Top Documents:
Nest User manual
120v 60hz Power regulation
Males
Own a Nest thermostat
Canada
Top Documents:
Nest User manual
120v 60hz Power regulation

27. Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
COVEO &
BETTER DIGITAL
JOURNEY

28. 28 Copyright © 2019 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL
Query Suggest
Recommendations
Relevant search
results across
content types
Dynamic
navigation
experience
Personalized
for me!
User:

29. Questions?
Contact: cyu2@coveo.com