s your organization achieving added value by tracking mobile devices across the full customer journey? Tracking devices from mobile device acquisition (trade-in / buy-back) to reverse logistics (mobile processing / repair / omni-channel disposition) allows businesses to make informed, timely decisions to increase efficiency, profit, and customer satisfaction. Join this session to learn how new technologies are creating a shift in the mobile retail space and driving business intelligence across the full mobile ecosystem.

1. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Alan Bentley | President Global Sales
Russ Ernst | Executive Vice President, Products and Technology
Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.

2. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Presenters
Alan Bentley, President of Global Sales Russ Ernst, EVP of Product & Technology

3. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Today’s Agenda
• What Today’s Mobile Device Lifecycle
Looks Like
• Goals/Challenges for Different Types
of Mobile Players
• How New Technologies are Driving
Business Intelligence Across the Full
Mobile Ecosystem

4. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Context of Digital
Disruption
4
Smartphone Market in 2020
to be worth $355 billion
Used Device Market in 2020
estimated to grow to 222.6 million units
Used Device Insurance Market in 2020
to rise to a revenue of $30 billion

5. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Mobile Device Lifecycle
ConsumersCarriers
3rd party logistics
/ Warehouse
Buyback /
Trade-in
OEM Retail
Repair
Enterprise
Insurance
Call Center

6. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
6
Mobile Carrier Goals
• Increase customer satisfaction & retention.
• Facilitate sales enablement.
• Increase average revenue per user (ARPU).
• Satisfy retail, corporate and logistics needs.

7. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Buy-back / Trade-in Goals
• Remove variance from the trade-in process with proper valuation of devices.
• Achieve fair market value when re-selling devices.
• Increase customer satisfaction.

8. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Industry Stats – Mobile Report
8
Consumers have never traded in a
device.*58%
64%
Consumers would trade in a device
if greater assurances were made
around responsible data security.*
59%
Consumers called for stronger
regulation to prevent breaches of
their personal information.*
* Blancco

9. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
9
Mobile Retail Goals
• Facilitate sales enablement – cross-sell/upsell.
• Create friendly environments to improve customer satisfaction (NPS score).
• Reduce NTF/NFF returns.

10. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
10
Mobile Insurance Goals
• Offer profitable insurance options at point of sale (POS).
• Reduce fraudulent claims (NFF/NTF).
90% of mobile retail customers leave the store without insurance.
• Market is expected to be worth $7tn over next decade.
• There is sustained pressure to find new revenue streams.
• Tech-enabled loss prevention reduces risk as new organizations set to
challenge the existing order.

11. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
11
Mobile Call Center Goals
• Perform remote troubleshooting.
• Reduce fraudulent claims.
• Increase customer satisfaction (NPS).

12. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
12
3PLs / Warehouse Goals
• Rapidly process devices.
• Certify data sanitization & device health prior to resale.
• Improve customer satisfaction and increase overall profits.
• Adapt to fluctuating market demands.

13. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
13
Blancco Mobile Solutions
Blancco Mobile technologies remove friction within the Mobile Asset
Lifecycle by providing software-based processing solutions and maintaining
a robust data set per device across all major segments in the mobile space
and exposing that data in a way that is relevant for each segment.
• Blancco provides a broad range of software based processing solutions that
reach across the major mobile segments.
• Blancco can build a chain of custody/history for each device (e.g. a health
record of each device) removing the friction within the Mobile Asset
Lifecycle.

14. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Blancco Mobile
Solutions
14
This solution is ideal for:
● BBTI: Offer trade-in value directly to customers, based on
device make, model and condition
● Device Logistics: Remotely assess device condition while the
device is still in the user’s hands
● Open Enrollment & Non-Connected Insurance: Remotely
identify and assess device condition prior to offering cover
● Identify & Reduce Fraud: Our technology deters fraudulent
activity and prevents fraudulent claims

15. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Blancco Mobile
Solutions
15
Returns Reduction Buy-back /
Trade-in
Wireless Content
Transfer
Mobile
Insurance
Reduce variance in trade-
in quote prices, remove
human error & increase
customer satisfaction.
Choose the workflows you need to
streamline your processes.

16. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Then allow customers to access them anywhere,
anytime.
Benefits
• Accurate device diagnostics & valuation
• Customer-led via app or browser
• Provide real-time device value or insurance quotes
• Safely offer insurance after POS
• Reduce fraudulent returns
• Track devices across their full lifecycle

17. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved. 17
Intelligent Remote Diagnostics
Leveraging AI, Augmented Reality and Neural
Network patent-pending technologies, we exploit
the hidden value within the entire device
lifecycle to run profitable insurance, trade in,
reverse logistics & leasing programs.

18. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
Intelligent Remote
Diagnostics
18
Some of the Details Captured
● RAM size & usage
● Storage size & usage
● Number of contacts & apps installed
● Security locks, FMIP & Google account detection
● Capture IMEI / Serial number / MEID / IMSI
● Make, model, marketing name & Mac address
● Time, date & location settings
● Device age
● OS version
● SIM card, phone number & carrier

19. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved. 19
Intelligent Remote Diagnostics
Diagnostic Tests
● LCD & screen glass
● Sensors: magnetometer, gyroscope, accelerometer
● Touchscreen, screen timeout details, brightness
● Buttons (mute, volume, home, power)
● Microphone
● Loudspeaker
● Earpiece
● Earphone jack
● Battery health, temperature, charging & drain
● Dead pixels
● Front & back camera & flash
● GPS
● WiFi
● Bluetooth & connection details

20. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
We are able to assess the screen condition in the following ways:
● Check if glass is cracked
● Check if screen touch works
● Check if LCD display has visual defects
20
Remote Screen Diagnostics
Broken Glass Diagnostic Accuracy in One Program
≈ 200,000 screen tests
● ≈ 16% or 32,000 found to have a screen fault
● ≈ 98% accuracy for cracked glass detection

21. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
21
Blancco Mobile Solutions Options

22. Blancco Proprietary & Confidential. Do Not Copy or Distribute. Copyright © 2019 Blancco Oy Ltd. All rights reserved.
About Blancco
Blancco Mobile Diagnostics solutions enable mobile network
operators, retailers and call centers to easily, quickly and
accurately identify and resolve performance issues on their
customers’ mobile devices. As a result, mobile retailers can spend
less time dealing with technical issues and, in turn, reduce the
quantity of NTF returns, save on operational costs and increase
customer satisfaction.
Additionally, Blancco Mobile Diagnostics solutions empower
mobile processors, 3PLs, Recyclers and Repair & Refurbishment
Operations to easily, quickly and accurately process used mobile
devices to identify any issues and determine overall value. By
incorporating Blancco Mobile Diagnostics, mobile processors
automate processes, deliver intelligent routing based on device
attributes and increase overall efficiency, while driving incremental
revenue and profitability.