Cost-benefit analysis is a systematic approach to estimating the strengths and weaknesses of alternatives to determine the best option. It measures all positive and negative consequences of a decision, project, or policy in monetary terms. The main applications of CBA are to determine if an investment's benefits outweigh its costs, and to compare total expected costs and benefits of different options. The ultimate goal of CBA is to adopt financial operations that produce more benefits than costs for an organization to survive and prosper.