The document discusses the rise of misinformation on social media during the COVID-19 pandemic and the role of fact-checking organizations in addressing this issue. It analyzes the spread patterns of misinformation and fact-checking content, revealing that while fact-checking has a positive impact in reducing misinformation, its effectiveness is hindered by the high volume of misinformation shared. The study concludes that creating more shareable fact-checking content may be key to combating misinformation effectively.