The Age of Connection has made storytelling in business more important. Does your organization need a chief storyteller?
Get more information about corporate storytelling:
jordanbower.com
HARNESSING THE POWER OF STORYTELLING TO BUILD BRANDS AND DRIVE ENGAGEMENTMichael Waxman-Lenz
This document discusses how storytelling can be used to build brands and drive engagement. It argues that corporate storytelling is important because stories that appeal to both hearts and minds can influence behavior and perceptions. The document then provides techniques for great storytelling, including starting with an "action idea" that has a clear beginning, middle and end. It also discusses how to develop a storytelling campaign by defining the purpose and audience insight. The overall message is that storytelling can be a powerful tool for brand building and engagement if done strategically and authentically.
This document discusses the Positivity theme from Gallup's StrengthsFinder assessment. People with strong Positivity talents bring enthusiasm to others and can stimulate increased productivity and hope. They are upbeat, optimistic, and praise others readily. Their infectious energy and enthusiasm makes others feel better. The document provides advice for both those who have Positivity as a dominant theme and for those who have it as a lesser theme. It suggests focusing on positives and praising others for those with Positivity as a strength, and alternative ways to energize others for those where it is not as strong a theme.
This document discusses strategies for recruiting, motivating, and retaining effective account management executives. It begins by outlining key attributes of successful sales professionals and the transition from sales roles to account management. It then discusses account management responsibilities and traits needed for national accounts. The document provides examples and advice for recruiting both internally and externally, as well as training programs. Finally, it analyzes motivation theories and provides suggestions for retention, such as competitive compensation, benefits, empowering account managers, and encouraging intrapreneurship.
To stand out in marketing, one should be genuine with clients and not take on work that is not a good fit. Giving more value than what is received, such as providing extra samples or content, will help engage clients on social media and within groups. Going the extra mile, whether through additional work samples or personalized messages, expresses excitement about opportunities to work with others.
The document summarizes a group project involving the sale of charity t-shirts. It discusses how two female students were forced to join an all-male group, and the leader underestimated their capabilities due to sexism. It describes how extrinsic motivation of good grades led the group to focus on sales targets. Through social learning by observing other groups, one female improved her sales skills. The group then used persuasive sale messages like discounts to boost sales. In the end, they reflected on how getting more sponsorship could have helped them hit their financial targets to get a higher grade.
This document discusses managing people with different personality types and priorities. It emphasizes the importance of communication, clearly defining roles, and creating the right tools to manage projects effectively despite limited time. It also cautions that being a manager is difficult and change does not happen overnight. The final section provides contact information for Karlyn Morissette, an education consultant.
HARNESSING THE POWER OF STORYTELLING TO BUILD BRANDS AND DRIVE ENGAGEMENTMichael Waxman-Lenz
This document discusses how storytelling can be used to build brands and drive engagement. It argues that corporate storytelling is important because stories that appeal to both hearts and minds can influence behavior and perceptions. The document then provides techniques for great storytelling, including starting with an "action idea" that has a clear beginning, middle and end. It also discusses how to develop a storytelling campaign by defining the purpose and audience insight. The overall message is that storytelling can be a powerful tool for brand building and engagement if done strategically and authentically.
This document discusses the Positivity theme from Gallup's StrengthsFinder assessment. People with strong Positivity talents bring enthusiasm to others and can stimulate increased productivity and hope. They are upbeat, optimistic, and praise others readily. Their infectious energy and enthusiasm makes others feel better. The document provides advice for both those who have Positivity as a dominant theme and for those who have it as a lesser theme. It suggests focusing on positives and praising others for those with Positivity as a strength, and alternative ways to energize others for those where it is not as strong a theme.
This document discusses strategies for recruiting, motivating, and retaining effective account management executives. It begins by outlining key attributes of successful sales professionals and the transition from sales roles to account management. It then discusses account management responsibilities and traits needed for national accounts. The document provides examples and advice for recruiting both internally and externally, as well as training programs. Finally, it analyzes motivation theories and provides suggestions for retention, such as competitive compensation, benefits, empowering account managers, and encouraging intrapreneurship.
To stand out in marketing, one should be genuine with clients and not take on work that is not a good fit. Giving more value than what is received, such as providing extra samples or content, will help engage clients on social media and within groups. Going the extra mile, whether through additional work samples or personalized messages, expresses excitement about opportunities to work with others.
The document summarizes a group project involving the sale of charity t-shirts. It discusses how two female students were forced to join an all-male group, and the leader underestimated their capabilities due to sexism. It describes how extrinsic motivation of good grades led the group to focus on sales targets. Through social learning by observing other groups, one female improved her sales skills. The group then used persuasive sale messages like discounts to boost sales. In the end, they reflected on how getting more sponsorship could have helped them hit their financial targets to get a higher grade.
This document discusses managing people with different personality types and priorities. It emphasizes the importance of communication, clearly defining roles, and creating the right tools to manage projects effectively despite limited time. It also cautions that being a manager is difficult and change does not happen overnight. The final section provides contact information for Karlyn Morissette, an education consultant.
The document discusses how movies can be used for sports upliftment, branding, and political and social awareness both domestically and globally. It highlights how the movie Chak De India inspired a team of 16 girls from different backgrounds to work towards the common goal of winning. It emphasizes the importance of teamwork, having the right attitude and leadership to achieve success. The document also discusses how movies can be used for in-film branding and the learning from movies like Omkara around succession planning, decision making, coordination and balancing professional and personal life.
This document discusses how movies can be used to teach management concepts and skills. It provides examples of movies that illustrate concepts like motivation, teamwork, leadership, sales management, business ethics, goal setting, problem solving, human relations, justice in the workplace, outsourcing, planning, controlling, strategizing, leading, and marketing. It also lists some potential downsides like ethical issues, misleading lessons, and attractive but incorrect ways of managing.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per customer for marketing, greater buzz, and the potential for a 1000 Year Brand.
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.
Marketing has become the intersection of art and science. Five tips for talking to the CFO. Presentation by Liz Matthews, the Executive Director of Corporate Brand and Purpose for Dell. Original presentation from an event hosted by the Austin chapter of the American Marketing Association.
The document discusses strategic storytelling for marketing and fundraising. It provides evidence that stories are more effective than statistics at motivating donations because they activate the emotional, empathetic parts of the brain. The key is to craft stories that are intentionally designed to resonate with audiences and demonstrate impact, thus motivating them to give. It outlines best practices for identifying compelling stories, interviewing subjects, and structuring narratives to follow a hero's journey arc and engage audiences through empathy, conflict, solution, and affirmation. The goal is to position donors as heroes who can create change through their giving.
A visual deck designed to prompt discussion and get agency folk thinking about the challenges and behaviours of a winning pitch team. Notes include the narrative to support images.
Guerrilla marketing relies on creativity, imagination, and engagement rather than large budgets. It uses unconventional promotional approaches like street giveaways, PR stunts, and intercepting people in public places to maximize brand awareness. As technology has advanced, guerrilla marketing now also utilizes mobile digital tactics to create interactive and memorable brand experiences. The goal is to generate buzz and turn consumers into brand advocates through low-cost, innovative marketing strategies.
A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.
This is the best thought from the movie in my opinion because in lots of movies are giving a very good massage but it's depends on our watching patterns and behaviors.
Lessons in leadership from an accidental CEO.David Murphy
This document discusses lessons in leadership from David Murphy's experience as an accidental CEO. It covers topics like defining a vision and true north, being a chief talent officer, creating clarity and alignment, leading change through communication, being credible and authentic, showing humility and empathy. Murphy emphasizes developing others as leaders and putting the team's success over your own with the mantra "we > me". The document provides advice, examples and perspectives on effective leadership.
The document discusses the relationship between emotions and marketing. It notes that the brain has two hemispheres - the left, which controls logical functions like numbers and reading, and the right, which controls creative and emotional functions like art and music. It then lists eight universal human emotions and argues that advertising should aim to target our emotions rather than just our logical thinking. The conclusion stresses the importance of considering people's emotions when creating marketing campaigns.
This document discusses how emotions, both positive and negative, can be leveraged in advertising to trigger desired actions and purchases. It notes that social jealousy can be used by advertisers by associating desirable products with higher social status. Negative emotions like feeling deprived can motivate purchases to fulfill needs or regain pride. In contrast, positive emotions expand options and open new opportunities. The document recommends showing "precursor emotions" in ads to arouse curiosity and leave room for the viewer's imagination. Overall, it argues that emotional advertising is key to success, especially highlighting positive emotions and values.
Branding 101 - 5 things about branding you didn't learn in school.Justin Foster
This is the presentation I gave at Meridian Business Day on 11/10. A better title is "5 myths about branding ... and what to do about them." But that was a little long. This presentation deals with how branding really works when the economy is in the "Great Compression".
Tapping into the Emotions That Drive Buyer BehaviorWalt Boyes
Joy Ward, Qualitative Research Lead at Spitzer and Boyes LLC provides a great description of qualitative market research and how it differs from quantitative analysis and Big Data analysis. Talks about how to ask "WHY?" instead of "What?" Why qualitative drives qualitative in customer behavior research.
This document outlines traits of effective leadership. It discusses the importance of communication, having an elevator pitch, motivating others, team building, risk taking, and setting clear visions and goals. Specific tips are provided for each trait. The document concludes with suggesting potential group activities leaders could facilitate to practice these skills, such as planning fundraising events or addressing lack of awareness about upcoming activities. Effective leadership requires strong communication, inspiration, teamwork, calculated risk-taking, and articulating a shared direction according to this overview.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential stories, 2) search for exemplars of values, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples from Carlton-Ritz and Zappos are given that reward employees for sharing best practice stories.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential actions aligned with values, 2) search for exemplary stories, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples are given of companies like Carlton-Ritz and Zappos that successfully use storytelling.
The document discusses measuring the impact of storytelling in marketing. It notes that many marketers struggle to quantify the value of storytelling efforts and link them to business outcomes. It proposes developing a framework with aligned metrics to measure how storytelling influences key performance indicators and profits. The goal is to demonstrate how storytelling contributes directly to business goals like increasing sales, preference, lifetime customer value, and other priorities.
The document discusses how movies can be used for sports upliftment, branding, and political and social awareness both domestically and globally. It highlights how the movie Chak De India inspired a team of 16 girls from different backgrounds to work towards the common goal of winning. It emphasizes the importance of teamwork, having the right attitude and leadership to achieve success. The document also discusses how movies can be used for in-film branding and the learning from movies like Omkara around succession planning, decision making, coordination and balancing professional and personal life.
This document discusses how movies can be used to teach management concepts and skills. It provides examples of movies that illustrate concepts like motivation, teamwork, leadership, sales management, business ethics, goal setting, problem solving, human relations, justice in the workplace, outsourcing, planning, controlling, strategizing, leading, and marketing. It also lists some potential downsides like ethical issues, misleading lessons, and attractive but incorrect ways of managing.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per customer for marketing, greater buzz, and the potential for a 1000 Year Brand.
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.
Marketing has become the intersection of art and science. Five tips for talking to the CFO. Presentation by Liz Matthews, the Executive Director of Corporate Brand and Purpose for Dell. Original presentation from an event hosted by the Austin chapter of the American Marketing Association.
The document discusses strategic storytelling for marketing and fundraising. It provides evidence that stories are more effective than statistics at motivating donations because they activate the emotional, empathetic parts of the brain. The key is to craft stories that are intentionally designed to resonate with audiences and demonstrate impact, thus motivating them to give. It outlines best practices for identifying compelling stories, interviewing subjects, and structuring narratives to follow a hero's journey arc and engage audiences through empathy, conflict, solution, and affirmation. The goal is to position donors as heroes who can create change through their giving.
A visual deck designed to prompt discussion and get agency folk thinking about the challenges and behaviours of a winning pitch team. Notes include the narrative to support images.
Guerrilla marketing relies on creativity, imagination, and engagement rather than large budgets. It uses unconventional promotional approaches like street giveaways, PR stunts, and intercepting people in public places to maximize brand awareness. As technology has advanced, guerrilla marketing now also utilizes mobile digital tactics to create interactive and memorable brand experiences. The goal is to generate buzz and turn consumers into brand advocates through low-cost, innovative marketing strategies.
A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.
This is the best thought from the movie in my opinion because in lots of movies are giving a very good massage but it's depends on our watching patterns and behaviors.
Lessons in leadership from an accidental CEO.David Murphy
This document discusses lessons in leadership from David Murphy's experience as an accidental CEO. It covers topics like defining a vision and true north, being a chief talent officer, creating clarity and alignment, leading change through communication, being credible and authentic, showing humility and empathy. Murphy emphasizes developing others as leaders and putting the team's success over your own with the mantra "we > me". The document provides advice, examples and perspectives on effective leadership.
The document discusses the relationship between emotions and marketing. It notes that the brain has two hemispheres - the left, which controls logical functions like numbers and reading, and the right, which controls creative and emotional functions like art and music. It then lists eight universal human emotions and argues that advertising should aim to target our emotions rather than just our logical thinking. The conclusion stresses the importance of considering people's emotions when creating marketing campaigns.
This document discusses how emotions, both positive and negative, can be leveraged in advertising to trigger desired actions and purchases. It notes that social jealousy can be used by advertisers by associating desirable products with higher social status. Negative emotions like feeling deprived can motivate purchases to fulfill needs or regain pride. In contrast, positive emotions expand options and open new opportunities. The document recommends showing "precursor emotions" in ads to arouse curiosity and leave room for the viewer's imagination. Overall, it argues that emotional advertising is key to success, especially highlighting positive emotions and values.
Branding 101 - 5 things about branding you didn't learn in school.Justin Foster
This is the presentation I gave at Meridian Business Day on 11/10. A better title is "5 myths about branding ... and what to do about them." But that was a little long. This presentation deals with how branding really works when the economy is in the "Great Compression".
Tapping into the Emotions That Drive Buyer BehaviorWalt Boyes
Joy Ward, Qualitative Research Lead at Spitzer and Boyes LLC provides a great description of qualitative market research and how it differs from quantitative analysis and Big Data analysis. Talks about how to ask "WHY?" instead of "What?" Why qualitative drives qualitative in customer behavior research.
This document outlines traits of effective leadership. It discusses the importance of communication, having an elevator pitch, motivating others, team building, risk taking, and setting clear visions and goals. Specific tips are provided for each trait. The document concludes with suggesting potential group activities leaders could facilitate to practice these skills, such as planning fundraising events or addressing lack of awareness about upcoming activities. Effective leadership requires strong communication, inspiration, teamwork, calculated risk-taking, and articulating a shared direction according to this overview.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential stories, 2) search for exemplars of values, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples from Carlton-Ritz and Zappos are given that reward employees for sharing best practice stories.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential actions aligned with values, 2) search for exemplary stories, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples are given of companies like Carlton-Ritz and Zappos that successfully use storytelling.
The document discusses measuring the impact of storytelling in marketing. It notes that many marketers struggle to quantify the value of storytelling efforts and link them to business outcomes. It proposes developing a framework with aligned metrics to measure how storytelling influences key performance indicators and profits. The goal is to demonstrate how storytelling contributes directly to business goals like increasing sales, preference, lifetime customer value, and other priorities.
Diversity, Equity & Inclusion - my perspectiveSimon Court
This is a topline view of how I approach DEI in today's world. My breadth of experience and creative strategy ensures the ability to create a true business strategy with DEI focused programs
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
The document discusses how PR is evolving in the social media world. It notes that the core of PR and social media is storytelling and ensuring relevant reach. It states that the format for stories is no longer just text, and sterile press releases do not make good stories. It recommends listening to what people say about brands, educating customer service on crisis management, newsjacking relevant stories, live streaming exclusive content, finding and working with influencers, and measuring the performance of stories. The key is staying focused on storytelling as social media evolves.
If companies are like tribes, and employer branding is the tribe’s sense of pride, purpose and belonging, how can this be successfully channeled? Face-to-face with Randstad's Francesca Capalani
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
Strategies for Creating Interesting, Engaging, and Effective Social Media Con...Brian Huonker
Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging.
Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored.
Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category.
The document provides an overview of 5 models for creating effective stories and outlines a 6-phase process for developing a sustainable culture of storytelling at an organization. The models discussed are "Stories Worth Telling", "Made to Stick", "Resonate", "Lead with a Story", and "Winning the Story Wars". For each model, the document identifies key storytelling elements and provides prompts for how to apply that element when creating stories for the nonprofit Byte Back. The overall goal is to help Byte Back identify best practices for strategic storytelling to achieve its objectives.
The document summarizes insights from sales leaders who were interviewed in a weekly video series. Some of the key insights include: (1) Buyers now come to sales reps with 60% of the sales process already done from researching online, (2) Salespeople need to be present on the social networks buyers use and start listening to understand them, (3) Careful candidate screening including skills assessments and culture fits can reduce new salesperson false starts and turnover.
Within People - How culture helps you growWithin People
21st century business has evolved from believing “people are an asset” to understanding that it is how people work together that creates value. We wanted to find out what might be stopping leaders from seeing the importance of culture. And uncover common stories across the world where leaders have found ways to grow a culture - that grows a business.
1. The document discusses how to engage marketing advocates by understanding their motivations and addressing their key challenges. It describes the marketing persona and notes they are great communicators, analytical, and under constant pressure to generate leads.
2. It provides tips for positioning to marketers, such as helping them stay informed as experts, introducing them to others, and encouraging community. Challenges should provide value and opportunities for interaction.
3. Fun challenges can help marketers unwind but also engage them in higher-value contributions later. Authenticity and avoiding insincerity is important when asking for their help.
1. Connectedness through social media and the internet has fundamentally changed how people interact and get information, diminishing traditional sources of authority and encouraging people to follow their peers.
2. Successful social marketing focuses on building relationships and collaborating with people rather than targeting audiences or selling to consumers. It emphasizes social behaviors over purchase behaviors.
3. Businesses need to adapt to this new environment of constant change and connectivity by moving from transactional models to prioritizing relationships with all stakeholders through co-creation, collaboration, and transparency.
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.
Similar to Corporate Storytelling: Does Your Organization Need a Chief Storyteller? (20)
This document provides guidance on crafting an effective origin story for entrepreneurs and businesses. It discusses how stories are wired into the human brain and how origin stories can help create intimacy and understanding with audiences. A basic structure for an origin story is outlined, including key events and turning points. The document also discusses developing an "inner world" question and testing the story. The goal of an origin story is to suggest where a person or business came from and where they are going, while illuminating their values.
This document provides guidance on crafting an origin story. It explains that stories are how our brains are wired to communicate and that stories create connections between storytellers and audiences by eliciting emotions like empathy and sympathy. It recommends that origin stories tell where you've come from, suggest a roadmap for where you're going, illuminate your values, and answer why you do what you do. The document advises to focus on a key choice or turning point in the story, create clear and relatable characters, and structure the story in the order that the audience learns and feels things.
Strategic Storytelling Training for Leaders and TeamsJordan Bower
This document provides an overview of strategic storytelling training for leaders and teams. It discusses how storytelling is a fundamental part of human communication and can be used strategically to engage audiences, articulate visions, explain data, and connect honestly. The document outlines seminars and trainings on strategic storytelling that are designed to maximize psychological safety and teach applications like differentiating sales/marketing strategies and aligning people around organizational goals. It emphasizes that storytelling helps the brain comprehend and recall information, and that everyone can improve their storytelling skills.
Corporate Intimacy: Authenticity in Strategy, Marketing and Org DevelopmentJordan Bower
The document discusses how technology is changing work and identity. Effective teams have psychological safety, which improves retention, profitability, and teamwork. As automation increases, future jobs will involve either directing computers, being directed by computers, or helping people cope with change. Identity is shifting from a static noun to a fluid verb as technology allows for multiple identities. Companies will need to help people integrate their different selves and sell wisdom to address this change. The ultimate goal is for organizations to become more humane through a process of "corporate intimacy".
Corporate Intimacy: A Challenge to Brand StorytellersJordan Bower
How can you tell more authentic stories? The answer is to explore the relationship between you, your content and your audience.
From a highly popular talk at the 2016 Social Media Camp, Canada's largest Social Media Event.
Got questions? You can reach me at jordanbower.com
The Digital Storyteller's Journey: How To Mythologize Your StoryJordan Bower
This document discusses the journey of the digital storyteller. It explores concepts like creativity, mythology, and how digital storytelling can reimagine mythology for modern times. The document provides guidance on mythologizing stories by discovering their representation, articulating the ideal relationship between story and audience, and choosing strategic narrative choices. It also notes that all mythic stories reflect the human longing for a happy family.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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16. They think dynamically about content,
presentation & systems to help
leadership achieve strategic objectives.
17. They develop stories like any other asset:
based on market validation and analysis.
18. In the process, a Chief Storyteller teaches
employees how to tell their own stories.
This makes them better advocates for the
organizational story by seeing themselves
reflected in it.
27. Companies that don't have a clearly articulated story
don't have a clear and well thought-out strategy.
The company story is the company strategy
BEN HOROWITZ
INVESTOR IN FACEBOOK, AIRBNB, PINTEREST & TWITTER