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CORPORATE INTIMACY
A Challenge to Brand Storytellers
WHAT IS A
STORY?
A STORY IS A RELATIONSHIP BETWEEN
STORYTELLER AND AUDIENCE
STORYTELLER
CONTENTAUDIENCE
1
2
3
DILEMMA TRIANGLES
THREE CORE ELEMENTS OF STORYTELLING
CHARACTER IS
REVEALED IN CRISIS
1
2
3
METAPHOR
THREE CORE ELEMENTS OF STORYTELLING
DILEMMA TRIANGLES
1
2
3
THREE CORE ELEMENTS OF STORYTELLING
METAPHOR
DILEMMA TRIANGLES
EMOTIONAL LITERACY
(AUTHENTICITY)
WAVES OF EMOTIONAL TENSION AND RELEASE
WHY INTIMACY?
THE LINE BETWEEN
THE REAL AND
DIGITAL IS BLURRED
AND DEMAND FOR
AUTHENTICITY IS
SKYROCKETING
“FAR AND AWAY THE MOST IMPORTANT”
“Turns out, we’re all reluctant to engage in
behaviours that could negatively influence how
others perceive our competence, awareness, and
positivity.
-Google People Ops
FEELING SAFE TO TAKE RISKS
Source: https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/
CREATING
SOMETHING NEW IS
A MYTHIC JOURNEY
WHAT WE NEED TO
SUCCEED:
EMPATHY, WISDOM,
SUPPORT & PERMISSION
1
2
3
BE REAL
GIVE UP CONTROL
BE HONEST
THREE SURE STEPS TO INTIMACY
A STORY IS A RELATIONSHIP BETWEEN
STORYTELLER AND AUDIENCE
STORYTELLER
CONTENTAUDIENCE
YOUR STORY IS THE
PROCESS OF
TELLING YOUR
STORY
THE BRAND STORYTELLER’S CHALLENGE
jordanbower.com
I CAN HELP

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Corporate Intimacy: A Challenge to Brand Storytellers