The document discusses the purpose and importance of mission statements for companies. It provides guidance on what a good mission statement should include, such as addressing who the customers are and what value the company provides. A mission statement gives employees a sense of purpose and direction. It should be concise and inspiring in order to motivate those connected to the organization. The document also differentiates between a mission statement, which answers what the business is, and a vision statement, which answers what the company wants to become.

1. MD AZIZUR RAHMAN
azizurmlis@gmail.com

2.  A company's mission statement is a constant
reminder to its employees of why the company
exists and what the founders envisioned when
they put their fame and fortune at risk to
breathe life into their dreams.
 An enduring statement or purpose
distinguishing the organization from others

3.  A company should address classic questions:
 What is our business?
 Who is the customer?
 What is of value to the customer?
 What will our business be?
 What should our business be?

4.  Mission statement provides employee with
 Sense of purpose
 direction, and
 opportunity.

5.  Reflect a vision an almost "impossible dream"

6.  Focus on a limited number of goals
 "We want to produce the highest-quality products,
offer the most service, achieve the widest
distribution, and sell at the lowest prices"
 Stress the company's major policies and values
 They narrow the range of individual discretion so that
employees act consistently on important issues
 Define the major competitive spheres within which the
company will operate
 Industry, Products and applications, Competence, Market
segment, Vertical, Geographical.

7.  the mission statement answers the question,
“What is our business?” the
 vision statement answers the question, “What
do we want to become?”

8.  To ensure unanimity of purpose within the organization.
 To provide a basis, or standard, for allocating organizational
resources.
 To establish a general tone or organizational climate.
 To serve as a focal point for individuals to identify with the
organization’s purpose and direction, and to deter those
who cannot from participating further in the organization’s
activities.
 To facilitate the translation of objectives into a work
structure involving the assignment of tasks to responsible
elements within the organization.
 To specify organizational purposes and the translation of
these purposes into objectives in such a way that cost, time,
and performance parameters can be assessed and
controlled.

9.  express your organization's purpose in a way
that inspires support and ongoing
commitment
 motivate those who are connected to the
organization be articulated in a way that is
convincing and easy to grasp
 use proactive verbs to describe what you do
 be free of jargon
 be short enough so that anyone connected to
the organization can readily repeat it

10.  TARTINA
 “To increase economic opportunities and income of
poor self-employed women engaged in food
transformation of agricultural production in the
Goavian region of Haiti through the creation of a
financially viable social enterprise that provides
them with commercialization services and market
linkages so they can supply high-quality products to
their customers.”
 Walmart
 Saving People Money So They Can Live Better

11.  Levi Strauss & Company:
 “We will clothe the world by marketing the most
appealing and widely worn casual clothing in the
world.”
 Nike: “To bring innovation and inspiration to every
athlete in the world.”