Tina Busch, a speaker at the marcus evans Corporate Learning & Talent Development Summit 2013, shares strategies from Kimberly-Clark’s initiative to accelerate culture change and improve business results. Interview with: Tina Busch, Global Learning and Development Director and Chief Learning Officer, Kimberly-Clark

1. How Kimberly-Clark is Accelerating Culture Change
id ea s t hro u gh c ha t ro om s an d decide who would actually participate.
discussion forums led by senior leaders We have 57,000 employees worldwide
on topics important to them. but only 22,000 of those are salaried
employees. The rest are hourly workers
What key findings can you share? in our manufacturing facilities. Including
What did the Jam achieve? those workers would significantly
increase the scope of the project and
First, the level of participation was so bring in language and technology
high, we broke an IBM Jam record. This constraints, but we decided the right
told us that our people wanted to be decision was to ensure the hourly voice
heard. The dialogue generated some was heard.
fantastic ideas, highlighted things we do
really well and also helped us dig deeper It was the best decision we could have
Interview with: into some of our problem areas, and made. That in itself helped us create a
Tina Busch, Global Learning and most of what was said centered around new experience for our employees, and
Development Director and Chief six themes. They included some process some of our best content came from our
Learning Officer, Kimberly-Clark ideas, best practices, tools and hourly workforce.
resources. Although this was a “culture”
Jam, we also ended up with several Cultural nuances must also be taken
“We wanted to find a way to accelerate strong product ideas that our businesses into account - we tried to give people
culture change at Kimberly-Clark, so are now looking into. different ways to join the dialogue that
that we could in turn improve business fit their culture and preferences, such as
results,” said Tina Busch, Global Would you say that was one of the participating in the Jam through focus
Learning and Development Director and unexpected benefits of this groups.
Chief Learning Officer, Kimberly-Clark. initiative?
“We wanted a new collaborative The follow up is the other important
experience for our people that could We were not necessarily looking for new piece. As exciting as Jams are, all of the
transcend organizational and geograph- product ideas, but one of our discussion momentum that is built up during the
ical silos. A way to share ideas about forums was called Think Customer, event can quickly dissolve if there is not
how we can further evolve to a One K-C which is one of our One K-C behaviors follow up and communication of results
culture. The solution we found was what or leadership capabilities. That dialogue back to the participants and sharing of
we called the One K-C Culture Jam, a resulted in ideas for each of our lines of success stories.
five-day online conversation,” Busch business.
explained.
Also, Jam dialogues typically mature
A speaker at the marcus evans over time from a What to a Why to a
Such
Corporate Learning & Talent How conversation. Around 6,000 out of
Development Summit 2013 in the 22,000 comments in our Jam were
Atlanta, Georgia, April 28-30, Busch “How” or solution-oriented, which we
discusses the key features of the felt was a great result.
Kimberly-Clark Jam and what
corporate learning and development
functions can learn from it.
Senior leaders acted as hosts to drive
the conversations, which also resulted in
projects
must be as
Building Trust throughout our
What was the Kimberly-Clark Jam? organization. At the end of the day, we
wanted people to provide solutions to
We started with a goal to get feedback challenge and identify opportunities for
in a new and innovative way to reaffirm
what we do well and highlight where we
have opportunities to get better. We
the company. The goal was not to
implement enterprise-wide changes, but
to provide empowerment and
inclusive as
possible
wanted our people to engage with one accountability, to drive decision-making
other without boundaries. That had power lower into the organization, and
never been done in the history of the we are making progress in that area.
company, and the Jam was a way we
could facilitate that. We partnered with What is critical for the success of
IBM who has the technology to make such initiatives?
this type of exchange happen.
Such projects, where culture is the focal
Our Jam was a five day online event point, must be as inclusive as possible.
where our people shared meaningful Very early in the planning, we had to

2. About the Corporate Learning & Talent Development Summit 2013
The HR Network –
marcus evans Summits group
This unique forum will take place at the Ritz Carlton, Buckhead, Atlanta, Georgia,
delivers peer-to-peer information
April 28-30, 2013. Offering much more than any conference, exhibition or trade
on strategic matters, professional
show, this exclusive meeting will bring together esteemed industry thought leaders
trends and breakthrough
and solution providers to a highly focused and interactive networking event.
innovations.
www.cltdsummit.com
Contact
Please note that the Summit is a Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits
closed business event and the Division
number of participants strictly
Tel: + 357 22 849 313
limited. Email: press@marcusevanscy.com
For more information please send an email to info@marcusevanscy.com
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to press@marcusevanscy.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
HR Technology Summit - www.hrtechnology-summit.com
To view the web version of this interview, please click here: www.cltdsummit.com/TinaBusch