The corporate leader understands their role is to manage the business by converting resources into goods and services, which requires managing managers, workers, and work. To succeed, the leader must set the strategic direction, mobilize resources, inspire commitment to goals, and create the organization's identity. The leader needs emotional intelligence and must develop credibility through honesty, integrity and empowering others while focusing on key deliverables like strategic issues, production, operations, revenue, profitability and service quality.