This document summarizes a presentation about the importance of communication for organizations. It discusses why communication is important, who organizations need to communicate with (employees, customers, investors, etc.), and tools that can be used for communication in good times (retreats, reports, sponsorships) and bad times (town halls, letters, media relations). It provides examples of good and bad communication during good and bad economic periods. The presentation emphasizes the importance of training employees on communication, guidelines for speaking to media, and maintaining an informative website and intranet. It concludes by encouraging managers to provide guidance on communication to others within their organizations.