This document discusses the importance of public relations and communications for water-related organizations. It introduces WaterPR, a PR firm that works with water clients in Texas. The document outlines WaterPR's services, including branding, websites, newsletters, videos, and reports. It emphasizes that communicating your message and telling your own story is important to avoid misinformation. Challenges to communications are also presented. The document provides tips for boards, staff, digital and print media, working with press, education and outreach, and partnering with other groups. It stresses identifying target audiences and determining the best tools and messages for different stakeholders.