The document summarizes information about the Airtel Delhi Half Marathon 2012, which will take place on September 30th, 2012. It provides details about the distances and categories for the marathon, how to register as a Dream Maker, Dream Challenger, or part of a Corporate Challenge team. It also outlines incentives and awards for fundraising. Sukarya, a nonprofit focused on women's and children's health, is highlighted as a charity option to run and fundraise for.

1. AIRTEL DELHI HALF
MARATHON
2012
30 September 2012

2. Life is an endless Race
You run for money
You run for fame
You run for power
You run for meetings
You run for clients
You run for family
You run for friends
You run for aspirations

3. When was the last time you ran for Hope?
FOR THE HOPE OF HEALTHY MOTHER AND CHILD
FOR THE HOPE OF WOMEN’S RIGHT
FOR THE HOPE OF BEST HEALTHCARE
FOR THE HOPE OF A GOOD HEALTHY LIFE AND SOCIETY

4. RUN FOR HOPE
RUN FOR A CAUSE
RUN FOR SUKARYA
30th September 2012

8. Sukarya works to ensure equitable access to quality health services for the
underprivileged, especially women, adolescents and children living in some
of the most remote regions of Haryana. We do this at two levels. One, we
focus on service delivery by making health services easily accessible
through community health centers, health camps and mobile clinics. At the
other level we empower communities by building awareness, so that they
are aware of key health issues and are able to take necessary actions to
improve their heath and well being. Behavior change and empowerment of
communities are critical aspects our work.
We need your help in reaching many more people who are deprived of
their basic right to health, only because they do not have the resources.
Run for us and change a village, a community and our society.

12. Sukarya received an award in 2006, 2010 and 2011 for the Highest Fund raising
NGO in the Delhi Half Marathon.
2010 2011

19. PREVENTIVE AND CURATIVE SERVICES FOR
SLUM DWELLERS [CHILDREN] FOR PERI
URBAN AREAS.

24. WE MUST BE THE CHANGE WE WISH
TO SEE IN THE WORLD.
Mahatma Gandhi
PLEDGE
TO SUPPORT SUKARYA
IN
AIRTEL DELHI HALF MARATHON 2012

25. DELHI HALF MARATHON DISTANCES
4 categories
The Half Marathon: 21.09 km
A test of speed and stamina for serious athletes, 18 yrs onwards
The Great Delhi Run: 6 km
For individuals, 12 yrs onwards
Senior Citizen’s Run: 4.3 km
Easy pace for 60 yrs onwards
Wheelchair Event: 3.5 km
A moving show of human spirit, 18 yrs onwards

26. Airtel Delhi Half Marathon ADHM 2012 –
CHARITY STRUCTURE
DREAM MAKER- Individual raising at least
Rs. 1.50 lakh in donations
DREAM CHALLENGER - Individual raising at
least Rs. 3.50 lakh in donations
ADHM CORPORATE CHALLENGE I – Corporate
2012 donating 2.25 lakhs for a team of 25
CORPORATE CHALLENGE II– Corporate
donating 3.25 lakhs for a team of 40
I PLEDGE - Individuals raising donations in
any amount

27. Corporate Challenge
Discover the team you never knew you had.
With a single registration, you can get 25 or 40 of your employees on the
tracks to make a lively show of deep social commitment.
The run is won even before it’s finished
Corporate Challenge is a competitive yet fun platform for companies to
register and compete as a corporate team and raise money for charities, while
fostering camaraderie and team spirit at the same time.
Even those who don't fancy running can get involved with supporting their
colleagues, helping them fundraise and coming along to cheer them on race
day

30. Business Benefits:
Human Resources Marketing
• Team building opportunity with staff • More targeted promotions possible in
• Gives employees outlet for their social Corporate Tent
passion • Opportunity to interact with other
•Improved employee morale, leading to corporates and promote brand
lower turnover • Emotional association with brand
• Promotion of employees’ health &
wellness, leading to greater efficiency
Public Relations Tax
• Demonstrate that the firm is a civic- • Receive tax exemption for 50% of funds
minded corporate leader donated (Tax 80G receipt)
• Goodwill towards the firm among the
public
• Promotional time on national and
international media

31. CORPORATE CHALLENGE
•Corporate Challenge I that contribute a minimum of Rs. 2,25,000 lakhs plus
the Event Registration Fee (as applicable) each and send upto 25 employees to
participate in the event.
•Corporate Challenge II that contribute a minimum of Rs. 3,25,000 lakhs plus
the Event Registration Fee (as applicable) each and send upto 40 employees to
participate in the event.
•A corporate signs up by filling the Corporate Challenge Form and making an
upfront, non-refundable contribution of Rs. 2,25,000 or Rs. 3,25,000 and the
Event Registration Fee (as applicable).
•Out of Rs. 2,25,000 Lakhs or Rs. 3,25,000 the charity partner retains 12.5%
towards admin. expense, and the rest goes to the charity.
•The Event Registration Fee for the 25 runners or 40 runners is according to the
running category i.e. Rs. 500 for GDR and Rs. 800 for HM.

32. CORPORATE CHALLENGE Cont….
• Corporate begins by downloading the Corporate Challenge form from Concern
India Foundation web site and turns it up along with the relevant two cheques: of
Concern India Foundation (donation amount) and of Procam International
Ltd. – ADHM (event reg. amount for Corporate Challenge team members).
• Individual registration forms of Corporate Challenge team members
will be accepted only online. (On receiving the cheques as given above) Concern
India Foundation will issue the URL & password to the company’s HR/ CSR to
facilitate registration.
• A detailed note on steps to be followed will be sent along with the URL.
•The individual runners running as a part of the Corporate Challenge will
automatically be treated as I Pledgers
• These Individual team members can raise pledges for any NGO/cause of their
choice. The charity partner retains 5% or Rs. 5000/-, whichever is lower, of the
pledges raised

33. MODALITIES
Two separate cheques need to be drawn by the corporate for
registration:
a. Rs. Two lakhs and Twenty Five Thousand for a team of 25 and Rs.
Three Lakh and Twenty Five Thousand for a team of 40 drawn in
favour of Concern India Foundation
b. Participation fee calculated at @ Rs. 500 (for the Great Delhi Run) or
@ Rs. 800 (for Half Marathon) drawn in favour of Procam
International Ltd. - ADHM

34. Please Note:‐
•Mandatory fields including photographs date of
birth, emergency contact number etc. are essential to fill
for the forms to be successfully submitted through the
URL link provided by Concern India Foundation.
•All Half Marathon Runners shall have to collect running
numbers personally or authorize an individual to collect
running number from the expo. In all circumstance, only
one running number will be given out per person.

35. CORPORATE CHALLENGE ‐ INCENTIVES
•Regular newsletters to teams and pre race day communication.
•Pledge Kits (downloadable from www.concernindiafoundation.org Link: Run for
a cause) for all participants and a previous year event AV‐CD for each team.
•Online interactive corporate page, a link of which will be on the Concern India
Foundation website www.concernindiafoundation.org (Link: Run for a cause) to
enable internal communication in the team with online fund raising option.
•Team Leaders updates/meetings ‐ event update, pledge raising tips,
standardized presentations that they can use to motivate their team members,
etc. (on request)
•Separate holding area at the event venue on the race day.
•Branding at the marquee (standardised for all corporates).

36. CORPORATE CHALLENGE ‐ INCENTIVES cont……
• Event celebrity visit at the marquee.
•Event T‐shirt s to be given out to the first 50 early birds who have raised
submitted a minimum of Rs. 1000/‐ for their chosen charity (ten days before the
race day) to Concern India Foundation.
•A priority line‐up and start for the CC teams who have opted to participate in the
Great Delhi Run.
•Line up as per roll of honor, determined by the quantum of charity that was
raised in the previous year for the first five companies.
•An invitation to the heads/CEOs of top 3 corporate who raised the maximum the
quantum of charity in the previous year, to encourage and motivate their
participating team from the Events presentation stage on the race day.
•Profiles of the Corporate will be put up on the event website and Concern India
Foundation website.

37. AWARDS FOR CORPORATE CHALLENGE (Proposed)
•Highest Pledge Raising Company
•2nd Highest Pledge Raising Company
•ƒ ost active corporate team with members raising pledges before the event
M
day (details to be submitted 10 days prior to the event).
•Highest Individual Pledge Raiser ‐ Men [Minimum qualifying amount: Rupees
Twenty Thousand (Rs. 20,000/‐)].
•Highest Individual Pledge Raiser –Women [Minimum qualifying amount:
Rupees Twenty Thousand(Rs. 20,000/‐)].
•Highest corporate matching pledges raised by its team members.

38. IMPORTANT DATES
•Registration for Corporate Challenge Teams begins from 6th July
2012
•Last Date of Registration: 8th September 2012.
•Last date of acceptance of pledges of CC team members: 15th
November 2012
•Last Date of receiving individual Corporate Challenge team
members event online entry forms is 8th September 2012.

39. WHO IS A DREAM MAKER?
An individual who is self motivated, has a good social network and above all
believes that difference can be made at an individual level.
Anyone, 12 years and above.
You needs to raise a minimum of Rs. 1.50 lac in pledges.
Registration Fee: An upfront non-refundable contribution of Rs. 15,000 (this
will be considered in the total minimum amount to be raised by him/her).
WHO IS A DREAM CHALLENGER?
If you are 12 years and above, fit, brimming with exuberance and
enthusiasm and live a “To Do” attitude, this charity option is for you.
This is also for all those who believe in raising the bar for themselves, going
beyond their best!
Anyone, 12 years and above.
 You needs to raise a minimum of Rs. 3.50 lac in pledges.
 Registration Fee: An upfront non-refundable contribution of Rs.25,000 (this
will be considered in the total minimum amount to be raised by him/her).

40. AWARDS DREAM MAKER
Highest Pledge Raising Individual (Men)
 Highest Pledge Raising Individual (Women)
 Youngest Dream Maker
 Highest No. of Pledges raised by a Dream Maker
AWARDS DREAM CHALLENGER
Highest Pledge Raising Individual (Men)
 Highest Pledge Raising Individual (Women)
 Highest pledge amount donated (Donor and the Dream Challenger)

41. I PLEDGE CATEGORY AND FOR WHOM?
‘I Pledge’ is for everyone who would like to contribute their bit and run for a
cause of their choice by raising pledges for the same.
Register by paying an upfront & non refundable amount of:
• Rs.500 for the Great Delhi RUN
• Rs. 800 for the Half Marathon
• From the total money raised by the I pledger, 7% will be retained as the
administrative and processing fee by Concern India Foundation.
•The pledge kit is free of cost and downloadable from Concern India
website.
• The I-Pledge category will have the facility to raise donations online this
year.

42. AWARDS
•Highest Individual Pledge Raiser (Men)
•2nd Highest Individual Pledge Raiser (Men)
•Highest Individual Pledge Raiser (Women)
•2nd Highest Individual Pledge Raiser (Women)
•Highest no. of pledges raised by an individual (the minimum amount of each
pledge raised being Rs. 500/‐).

43. Register for the Marathon, Contact Us
SUKARYA
Head office
P-20, (First Floor), South Extn. Part-II,
New Delhi-110049 India Tel: 91-011-26264192
Branch office
Block E, Sushant Lok Phase I,
Gurgaon - 122002 Haryana,
Tel: 91-0124-4114253
Contact Person : Shipra Shukla
Mob: +91-9910248487, +91-9999918517
Email: shipra@sukarya.org
Website: www.sukarya.org