1. IT3196 Social Media Case Study
Gerald Choo
Ricky Raj
Kang Taiping
Eelynn Wu Xiang Xiang

2. Agenda
 Objective
 Target Audience
 System Overview
 Social Media Channel
 Success Matrix
 Tools used
 Action Timeline
 Task distribution
 Q&A

3. Objectives
 Create a Facebook Application to cater
to different people’s need and Interest
 Share information and thoughts with
friends within this community
 Benefits to newbies in the interest

4. Target Audience
 Who
• Social Media Users
• Adults, Marathon runners, Students

5. System Overview

6. CUSTOMIZING CREDIT/DEBIT CARD
 Given Theme
 Customize the Credit/Debit card
• Design your own using the given tools and pictures
• Upload your own design
 Allow people to vote for their design
 Most voted will be launch
Benefits
• A unique designed card
• Increase Standard Chartered sales

7. CHECK-IN FOR CHARITY DONATION
 Check-in
• Standard Chartered Bank
• Stores that is under Standard Chartered Card
Promotion
 Standard Chartered will donate 5Cent
 Payment made with Standard Chartered Card,
5Cent will be donated
 Benefit
• Participate in charity
• Stores increase sales

8. Investment Decision Making System
 System that provides information to advise
potential investors
 Portfolio and report
• Equities to invest in
• Amount advised
• Years involved and schemes
 Users will help each other
 Potential investor can acquire financial
consultant

9. Investment Decision Making System
 Benefit of IDMS do for StandChart
• Allows an edge over competitors
• Educate users on investment
• Makes life simpler for financial consultants
• Indirectly brings in more investment revenue

10. STAND CHART CHART-TOPPER
 A Search for the best home-made songs
within Stand Chart community
 Upload links Saregama India Ltd is proud to
announce its association with the
Standard Chartered Mumbai
 Gain popularity Marathon. The premiere music
company has just released the
event anthem.
 Win and be recognized
 Top 5 songs to be played at Singapore
Marathon
 Song creators to be awarded prizes and
sponsorship

11. STAND CHART CHART-TOPPER
 Benefits of Chart-Topper
• Builds stanchart reputation
 In the Arts-scene
 Cultivate raw talent
 Deeper engagement to heartlanders
• Enhance brand-name
• Become more reachable through music industry

12. TRAINING SYSTEM
 A system that provides training plan for
runners
 Coordinate with running app on mobile
 Achievement
• Multiple achievement to achieve
• Share with friends and community
 Training Plan
• Step by step training to follow
• Given 3 try to succeed
• Alternative training plan
 User can share their training plan and
discuss how to achieve it

13. TRAINING SYSTEM
 Benefits of Training plan
• Keep runners motivated
• Prepare runners for the marathon
• Sense of achievement
• Discuss training plan

14. DIET PLAN
 A system that provides diet plan for runners
 System generated diet
• System provide necessary diet base on information given
• User can follow the diet plan
• Share with friends and community
 Self select food source
• Select food from choice
• Submit choice to system
• System provide alternatives to user
• Share with friends and community
 User can share their diet plan other
alternatives differ from system

15. DIET PLAN
 Benefits of Diet Plan
• Keep runners diet on track
• Prepare runners for the marathon
• Allow user to last through the marathon
• Discuss diet plan

16. PHOTO GALLERY “CONTEST”
 A Contest for the best creative photo design for
StandChart Marathon.
• Design individual photos
• Upload photos into gallery
• Gain likes for picture
• Win and receive attractive rewards
 Top 10 photos will be convert
to posters for display at the yearly
Marathon.

17. PHOTO GALLERY “CONTEST”
 Benefits
• Enhance Brand Awareness
o Knowing more about StandChart
• Attracted to StandChart Marathon
o More users would go for marathon for the sake of charity
• Winner will have a sense of Achievement
o Top liked photos will be displayed at Marathon track.
o Winner will be awarded prizes on the day of the Marathon

18. MAP PLOTTING FOR MARATHON
 A Function that allows user to draw &
plot map for the junior marathon.
• Plot the marathon map
• Save & upload the plotted map
• Gain likes for best map plotted
• Win and receive attractive rewards
 Map which garners the most likes
are chosen for the junior
Marathon race.

19. MAP PLOTTING FOR MARATHON
 Benefits
• Enhance Brand Awareness
o Let more students know of Standard Chartered Bank other
than just POSB and DBS
• Promote Healthy Lifestyle
o Encourage students to exercise to keep fit and relieve stress
• Free of Charge for participants
o Fees is fully subsidized by the School such that lower income
family students need not think twice
o Goodies bag will be given out from StandChart itself
• Winner will have a sense of Achievement
o Awarded with prizes & trophy in front of participants

20. SOCIAL MEDIA CHANNELS

21. SUCCESS METRICS
 Sales
 Number of Fans like
 Geo-location Check-ins
 Speed of growth
 Engagement
 SEO results

22. TOOLS USED
 Google Alerts
• Track product & industry
 HootSuite
• Track overall consumer statistic on network
 Social Mention
• Web tracking based on keyword specify
 Klout
• Measure online influence

23. ACTION TIMELINE
Roadmap of Engagement
Customize
Credit Card
Training Plan
and Plotting
IDMS and of Map
Chart-Topper
Launch of Diet Plan
StandChart Photo Contest
Community and Check-in 10,000
people

24. TASK DISTRIBUTIONS
Gerald Ricky
•Training System •IDMS
•Diet Plan •Chart-Topper
Eelynn TaiPing
•Customize Card •Photo “Contest”
•Check-in •Map Plotting

25. Q&A