This document discusses core values and provides examples of companies that have established core values. It defines core values as a handful of rules that remain constant over time and should describe a company's culture and drive its behavior. The document describes how one company discovered its core values after firing half its managers, then used those values to create a competitive advantage by focusing on customer service and only hiring employees who lived the values. It provides examples of other companies' core values statements.

1. © 2008-2016 Rhythm Systems, Inc.
Rhythm® Core ValuesCore Values

2. © 2012-2016 Rhythm Systems, Inc.
Core Values
• A handful of rules that
remain constant over time.
• Your Core Values already
exist; they don’t need to be
invented but discovered.
• There are going to be many
things that you will value in
the company, but only a
handful of Core Values.

3. © 2012-2016 Rhythm Systems, Inc.
Core Values
• They should describe your
Culture & drive your
Behavior
• You should be able to get an
idea of the personality of the
company by studying the
Core Values.
• Your Core Values should
help you make decisions.

4. © 2012-2016 Rhythm Systems, Inc.
Their Core Values
1.Admire our people
2.Wow our customers
3.Find a better way
4.Be passionate about
making a difference
Their Story
• Founders realized they didn’t like
working there anymore.
• Had to fire almost half their
managers.
• Focused on developing their core
values.
• Used the new values in hiring new
employees (and in firing employees
that were not living them)
• Today they have only 7% staff
attrition in a high turnover industry.
ExampleExample

5. © 2012-2016 Rhythm Systems, Inc.
Their Story
• Used its Core Values to create
a competitive advantage
• Their desire was to create the
best customer service
experience for their customers.
• They believed that if they hired
the right people and wowed
their employees, their
employees would in turn wow
their customers.
• Even high performers who do
not live the core values are let
go.
Their Core Values
1.Deliver WOW Through Service
2.Embrace & Drive Change
3.Create Fun & a Little Weirdness
4.Be Adventurous, Creative & Open-
Minded
5.Pursue Growth & Learning
6.Build Open & Honest Relationships
with Communication
7.Build a Positive Team & Family Spirit
8.Do More with Less
9.Be Passionate & Determined
10.Be Humble
ExampleExample

6. © 2012-2016 Rhythm Systems, Inc.
Our Core Values
• Keep Smart
• Go the 2nd
Mile
• Be Appreciative
• Family is a
Blessing
• No TDC
ExampleExample

7. © 2012-2016 Rhythm Systems, Inc.
Our Core Values
• Keep Smart
• Go the 2nd
Mile
• Be Appreciative
• Family is a
Blessing
• No TDC
ExampleExample