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Lauren Laski is a Customer Success Manager at Bloomerang. She
lives in the Indianapolis area. She has 11 years of fundraising
experience for arts and human services nonprofits and is a CFRE.
Outside of Bloomerang, her passions are theater/opera, corrupting
her nieces and nephews, and her two cats.
Customer Success Manager
What will we
○ What is the diﬀerence between
raised funds vs. revenue?
○ What is a donation vs. a
○ What’s a pledge versus a
○ What is a soft credit and how is
it used? (will go deeper in
some of Bloomerang Build
● Gift Entry
○ Required ﬁelds versus custom
○ Settings > Funds, Campaigns,
○ Settings > Custom Fields
○ Report Templates
Funds - Where you want the money to go (ex. Unrestricted, restricted program, endowment, etc.)
Campaigns - Reason the money came in (ex. Event, Annual Fund, Giving Tuesday, etc.)
Appeals - Action you took to get the money in (ex. Direct Mail, Online Gift, Personal Solicitation,
Donation= one-time payment
Pledge= promise to pay at some point in the
future, either one time or multiple payments
Recurring Donation= set up automatic
payments on a schedule
*all donations and pledges are raised funds;
revenue is dollars you have already received