Luciana Brafman is a renowned leader and visionary in the field of social impact and sustainability. She has dedicated her career to inspiring...

1. Luciana Brafman: Inspiring generations
to create a better world
Meet Luciana Brafman the founder and CEO of Time To Act
Entertainment, a transmedia company that creates content with the
mission to educate the new generation through entertainment and
technology while increasing awareness , galvanizing social
responsibility and inspiring positive activism that helps promote
fundamental change in our beloved planet. Luciana has over two
decades of experience in developing award-winning projects in Producer
and Executive Producer roles and she is two times Emmy® nominated
producer for her work on Survivor, The Apprentice.
As a child, Luciana grew up in Rio de Janeiro to social activist parents
that instilled in her a desire to change the world for the better. Her
mother was an actress and producer so Luciana spent many weekends at
the theatre in awe of her craft. "There was always something
extraordinary about seeing all the elements combine to inspire and elicit
strong emotion from an audience. While I didn'tinitially choose a career
in the arts, life would eventually take me down that path."- She says.
Luciana later opted for Law School, moved to New York, and worked
long hours as an attorney. She enjoyed the challenges and working
through complex scenarios but soon realized that it wasn't her ultimate
calling.
That's when Luciana had an idea for a play and collaborated with a
writer to produce an off-Broadway passion project at La MaMa
experimental theater institution, which eventually presented her with an
opportunity to make a movie for Montel Williams. Finally, she left law
behind and moved back to Brazil to start a production company focused
on independent films and documentaries about pressing societal issues.

2. Based on her work portfolio, CBS contacted her production company an
hire her to produce 'Survivor,' during which she spent nearly a year in
the Amazon rainforest. She will never forget that experience; it has
helped her reconnect with the environment, meet local communities and
increased her desire to create inspiring content with real-world impact.
After years of making others' visions a reality, Luciana started Time to
Act Entertainment in 2021 to entirely focus on creating and developing
projects to raise awareness about pressing issues on society , galvanize
social responsibility, and inspire activism that promotes real change in
the world.
The Inception
After her son was born, Luciana's time with him inspired her t co- create
an interactive children's show with her friend Jeanine Kay, which they
sold to Hit Entertainment, the home of Bob the Builder and Thomas the
Train. At this point of time, Luciana realized that most successful shows
encourage learning with entertainment as the primary focus.
She says, "As my son got older, he and his friends spent more and more
time interacting through video games. It made me worry that kids were
staying indoors on their devices and missing everything happening in
the "real" world. I knew there had to be a way to bring "edutainment" to
mass audiences in a way that was fun, engaging and inspirational.
As a transmedia company, Time to Act Entertainment is dedicated to
inspiring real-world change through original, impactful, and entertaining
content for kids. Time To Act is creating a series of platforms to engage
young thinkers to express their views on climate change. The first
project, Climate Dreams, is a collection of filters to communicate
dreams, concerns, and to call others to action, using social media as a
tool to extend the reach of their ideas.
The Climate Dreams filters will place the user in an emergency scenario
linked to the climate issue, such as in a fire, drought and flood. The user

3. will have 15 seconds to communicate his or her vision on what could
stop the advance of climate change. The collection of filters will be
available on Instagram and at Time To Act's website. They will also be
presented in offline installations in high-traffic locations around the
world, as well as at Time To Act's new CLIMATE DREAMS App
which will be up at the AppStore by March 2023.
The aim of these installations called Climate Dreams Box is to engage
the traveling public in the campaign and raise awareness about the
effects of climate issues on human life on the planet. Provoking people
to engage in changing patterns of consciousness for the future of human
life. Questions of the drivers of global warming and degradation of our
environment should trouble us in this experience. The proposal
addresses several themes within the climate crisis. Thus, the perception
of the need to put an end to the exploitation of fossil fuels, the
deforestation of forests, the industrial production of animals, the
extinction of native peoples, and everything that leads us to global
warming, provokes a will to act.
Think of the melting ice that raises sea levels, the drought, the air
pollution, the famine, that result in the need for forced displacement of
people, all of which are causing… wars.
Time To Act searches for ways to broaden this awareness, an attitude for
paradigm changes. The Climate Dreams Box installations give us the
desire to change our standard of consumption and think about life with
our positive contribution.
We believe that spreading the ideas of these young thinkers can inspire
others to build a better future.
http://timetoact-ent.com/climate-dreams/
"Children are our best hope for a better, more inclusive and accepting
world, but they can't fight if they're not a part of the conversation."

4. As the company grows, Luciana and her team aspire to partner with
organizations such as SOS Amazonia Fund which Time To Act is
partnering -up on the pre-launch of the Climate Dreams Instagram and
Tik-Tok filters and its Climate Dream Box. (https://timetoact-
ent.com/climate-dreams-box/) in Egypt during Cop 27.( Additionally,
the company is also exploring a few unique funding opportunities and
partnerships with several online and offline artists to benefit social
impact organizations, and non-profits focused on causes including
pollution and deforestation.
Under Luciana's leadership, Time to Act Entertainment is working to
become the leading platform for content that inspires the next generation
to engage with the world and enact change. The organization's key
differentiator is its dedication to creating impactful content that follows
three principles;
creating impactful content that follows three principals :
 Education for the new generation through entertainment and
technology, creating awareness about important societal issues
while inspiring kids to be socially responsible, do good, and want
to participate in the conversation.
 Link the virtual world to the real world by partnering with several
existing organizations and helping them spread their message and
raise funds.
 Inspire team and community building through fun, adventure, art,
and entertainment.
Growing as a Leader
Luciana understands that the world evolves very quickly, so she is
constantly reading and tapping into those around her to gain new
perspectives, guidance, and input. As a leader, one must be curious and
open to learning new things and confident to ask for help in
emergencies.

5. "If you don't believe in yourself, getting others to believe in you will be
hard. As a leader and entrepreneur, you will likely have to say no and
hear it more than you would like.
There will be setbacks and pivots, and things will take longer than you
expect – confidence in yourself, your team, and the overall vision will
keep you on track to achieve the end goal. And more importantly:
always think from the end !"- She asserted.
Getting Ready for the Future
Currently, Luciana's focus is on launching the CLIMATE DREAMS
BOX, which she will launch at Pivô Art Space in São Paulo, Brazil with
an installation about activism where she will showcase a short
documentary about environmental activism and two CLIMATE
DREAMS BOXES where visitors can record their concerns and dreams
about climate emergency. She is also securing additional funding, and
finding the right partners to grow with. Currently, Time to Act
Entertainment is also getting ready to launch in 2023 a TIME TO ACT
ART, a platform to sell NFTs from established artists engaged on
environmental issues. The proceeds from NFTs sales will go to an
organization that supports the environment and will also be used as seed
money to fund TTA's projects that support the environment.
Every day Luciana speaks with several amazing organizations and
constantly searches for the right non-profit partners, corporate sponsors,
investors, and artists to join Time to Act Entertainment's mission of
creating change and bettering the planet for future genera