2. VALUE
We're reframing Gum as an Agent of Good.
Our aim is to raise awareness about sustainability
and human rights in the Gum industry and offer
"Good Gum" solutions for these campaigns.
Created by:: Lorie Bacon, Chalon Bridges, Kristen Debler,
Susan Fine, Kim Jacobson, Margi Power, Zachary Towne-Smith
E D U - C R E A - T E A M - 1
Sunday, May 12, 13
3. It starts in classrooms where children
listen, learn and begin to question.
They learn about child slave labor,
about natural resources,
about pollution,
about rights and voting and government...
and they hear about gun violence.
Sunday, May 12, 13
4. They are sending the world a message.
GUM FOR GOOD
One bubble at a time!
And they want to do something,
they want to be part of change!
Sunday, May 12, 13
5. We should start with a campaign against gun violence.
Sunday, May 12, 13
9. Gum for Good
Essay Contest
Gum for Good
Poster Contest
Kids spreading Good
Peace First Prize
is part of a peace making strategy
that empowers and values kids
and youth as peacemakers
Sunday, May 12, 13
10. Gum Disposal For Good
Promoting anti-violence zone on every street corner
Consciousness-Raising Gum Art
Gum Art: Litter Awareness Gum Art: Chicle Beauty
Gum Art: Tiny Recycled Street Art
Speak out against violence...vote with your gum!
Sunday, May 12, 13
11. Spread the Gum for Good message
with fun gum wrappers with messages
that can cover existing wrappers (use
gum to stick them on). Make a
template for others to create their gum
wrappers with messages (like is done
with chocolate today). They would be
ordered through cafe press or... We
work with wrigley et al to do a Gum for
Good campaign.
Gum for Good
Gum Wrappers
Gum for Good
Message
Sunday, May 12, 13
12. Gum for Good
Social Media
Gum for Good
Goes Viral!
Gum for Good
is Trending!
Sunday, May 12, 13
13. Gum 4 Guns:
Any school that wants to
participate can start a Gum not
Guns project such that hopefully
within one year every state would
have at least one community
participating.
double click to watch
animation above
Gum 4 Guns Art Project
Gun Art
Mozambique
Sunday, May 12, 13
14. Create and market a sustainable gum that raises
awareness to ingredients and labor issues.
•source of chewing gum for thousands of years.
•part of the natural ecology of the rain forest.
•harvested sustainably by cooperatives
The Chico Zapote Tree
MORE
Sunday, May 12, 13
15. Opportunity:
There is more capacity than is being produced
and purchased by Japan. Instead forests are
being slashed and burned to plant african palm in
order to sell biofuel. An Ecological DISASTER
Gum naturally is an opportunity for sustainable
maintenance and recuperation of megadiverse
wildlife structures, all the while supporting a local
population through permaculture.
The Chico Zapote Tree
Sunday, May 12, 13
16. One Bubble at a Time
Make Your Chewing Matter
Think Super-Bubble
Sunday, May 12, 13
