This document outlines key mistakes to avoid for effective website and landing page design that enhances user experience. It emphasizes the importance of usability, clear navigation, mobile-friendliness, and quick load speeds, while advising against annoying pop-ups and excessive animations. Overall, following these guidelines can help retain users and improve conversion rates.

1. Mistakes to Avoid When
Driving Conversion Through
Website/ Landing Page

2. Designed like a Maze
Users leave if they cant find needed
information within 3 mouse clicks.
So structure your page with usability
and clear navigation in mind.

3. Pop Ups
Most visitors find pop ups annoying, as
it causes obstruction in their journey.
Ensure a visible “X” to get rid of the
pop ups easily.

4. Content Size
Texts, buttons and other important
elements should be easy to spot.
Use a readable format for elements
and follow a consistent hierarchy.

5. Mobile Friendly
Make sure your page has a good
interface and enhances experience.
Check content visibility on different
platforms and devices.

6. Link Destination
Users should easily identify the
destination of the links on the page.
Avoid opening new tabs, as this
mostly distracts the user.

7. Animation/ Flashing
Excessive animation or flashing
makes it difficult to pay attention.
Ensure to keep content & animation
away from the same visual space

8. Load Speed
Your website should load in less than
3 seconds.
Ensure all files are compressed
without hampering quality.

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