Since the inception of the internet, the email has been the most used form of marketing communication. But as companies are growing, so are the number of emails. At such a time, it is imperative to know a few key points that make your email campaigns more unique than your competitor's.

1. E-mail
marketing
7 Steps to Make Your
www.bookmymarketer.com
More Lucrative

2. 01
Be protective of
your email list
Your email database is crucial for
effective email marketing, and its
maintenance significantly affects
your outcomes. Along with,
building it correctly, validate your
database every quarter, to avoid
low click rates and bounces.
Bounce Spam

3. 02
Generate target
specific emails
Avoid sending generic emails.
Tailor messages to different
audience segments for better
engagement. This approach can
lead to a 14% higher open rate,
and enables refining and
improves click-through rates.

4. 03
Set up a
welcome email
Most people expect welcome
emails. Send out a short email
packed with great resources or a
"thank you". Without one, you're
missing out on the opportunity to
connect with your new
subscribers right away

5. 04
Refine your
subject lines
The subject line should convey
your message succinctly while
enticing people to click. 64% of
people judge an email by its
subject line. Also, if applicable,
make sure to follow the subject
with a compelling preview text.

6. 05
Adjust your
sending frequency
Regular emails benefit brand
awareness and deliverability.
Consistency aids effectiveness.
However, drip campaigns can
overwhelm subscribers, hindering
engagement. Testing over a period
can gauge subscriber fatigue and
guide an optimal sending schedule
for improved performance.

7. 06
Test your design
and deliverability
Test emails for desktop and mobile
compatibility to avoid design
problems that lead to quick
abandonment. Assess
deliverability using inbox testers
for improved performance across
various email providers. Address
spam issues to ensure successful
subscriber reach.

8. 07
Run email blacklist
checks regularly
Email providers and anti-spam
groups maintain lists of spam-
related IPs and domains,
sometimes affecting legitimate
senders. A drop in clicks suggests
deliverability issues. To confirm,
use an email blacklist checker for
real-time status. If blocked, follow
protocols to rectify deliverability.

9. FOLLOW US