Genre conventions in music videos include visual cues that identify the genre, such as guitars and group performances indicating rock music, or jewelry, luxury items, and sexualized portrayals of women indicating hip hop. Music videos link the lyrics, music, and visuals, with the images often illustrating, amplifying, or contradicting the words and reflecting the musical elements like rhythm and emotion. Techniques like voyeurism, close-ups of the artist, and product placement help promote the artist and increase sales and popularity as demanded by record labels seeking commercial success. Intertextuality, or references to other media works, are also commonly used narrative and stylistic devices in modern music videos.