Goodwin's theory of music video analysis is based on eight key principles: links between music and visuals, lyrics and visuals, genre characteristics, intertextual references, notions of looking, voyeurism, demands of the record label, and structure. Beyoncé's "Halo" video exemplifies several principles - the slow music is complimented by simple visuals; lyrics about love are reinforced with romantic interactions; and genre conventions like romance are featured. The male character watches Beyoncé, representing voyeurism. The record label likely wanted Beyoncé portrayed purely. The narrative structure tells their relationship's story fragmentally.