Continuation of Geek SquadThis assignment is designed to hel.docx

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Continuation of Geek Squad This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. Submit your assignment. .

Education

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1(I chose Nike) . This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. .

Assignment ContentPurpose of AssignmentThis assignment is .docx

elinoraudley582231

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. Submit your assignment. Grading Guide : Marketing Communication and Brand Strategy Grading Guide Resources: Center for Writing Excellence Reference and Citation Generator Grammar and Writing Guides .

Assignment ContentPurpose of AssignmentThis assignment.docx

salmonpybus

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. Be prepared to discuss in class! Submit your assignment. .

Assignment ContentPurpose of AssignmentThis assignment i.docx

elinoraudley582231

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. .

#1This assignment is designed to help students analyze and i.docx

poulterbarbara

#1 This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment Steps Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment according to APA guidelines. Submit your assignment. #2 To develop effective relationship marketing, a company must first understand it.

IntroductionFacebook wishes to introduce a new type of ser.docx

normanibarber20063

Introduction Facebook wishes to introduce a new type of service in the market that centers on the company’s data collecting abilities and its large-scale database of active users. The new service predicts the consumers’ food demands in real time and responds to them by letting consumers order food directly from the Facebook website. The new service to edge out competitors and branding is important. Facebook needs a communication plan to highlight details of how Facebook will advertise the new product to consumers and types of media to use. History shows us doing an excellent service is just one part of ensuring success, proper marketing ensures users are aware of the value the product adds to their lives and that they can get the service whenever they demand it (Aaker & Biel, 2013). Situational analysis The vision behind a new product Facebook plans to roll out is to use its analytical capabilities and database to introduce a service that predicts the demand of consumers and reacts to them. The mission of the new product is to serve the needs of all users using the data provided to Facebook. Facebook analyses this data and uses it to predict what a consumer may require in the future. The strategic objectives behind the new product are too perfect Facebook’s analytics system to perfectly predict consumer demand. Another strategic goal is to diversity Facebook’s income stream in a market nearing capacity. The values of the new services are quality, convenience, and price. Graph 1: Facebook is overly dependent on advertising and needs to diversify its revenue stream Facebook already has an iconic brand image all over the world compared to other food delivery companies; this gives Facebook an advantage, as customers are more likely to order from a recognized company. Despite the strengths, a weakness Facebook has is that it lacks experience in the food delivery business; Facebook has to invest large sums of money to create a delivery system that can meet customer demand efficiently. Facebook’s competitors have strengths and weaknesses; one strength of Facebook’s competitors is they have vastly more experience in the food delivery. Companies such as Dominoes’ Pizza have perfected the delivery system which delivers Pizza within minutes of ordering; it took plenty of trial and error to reach this level of efficiency (Reisinger & Grohs, 2014). Facebook will work harder than its competitors do to achieve the same degree of efficiency. One weakness of the competitors is they do not have Facebook’s unique insight into the market. Facebook can see shifting consumer demand in real time and capitalize on it. Product promotion and price strategies The success of the new product depends on how Facebook can brand and market to the consumer. Facebook has to build a brand identity. Ideally, Facebook would like consumers to associate the new service with convenience and quality; this takes careful advertising and delivery of service. In creating i.

Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx

drennanmicah

Marketing Mix (Four Ps) Product Strategy Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider: What level of quality and consistency does the offering have? How many features does it have and can they be removed or added? How well does your product or service deliver what the customer values? How can it improve? What improvements would help your offering compete more effectively? Pricing Strategy How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following: How sensitive are your customers to changes in price? What revenue you need to break even and achieve profitability? What does the price says about your product in terms of value, quality, prestige, etc.? Place: Distribution Strategy What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following: What are the best distribution channels and methods for you to use, and why? Will you have a retail outlet and if so, where will it be located? In what geographic area(s) will your product/service be available? Promotion: Integrated Marketing Communications Strategy Use the template below to lay out your design for a marketing campaign aimed at your target segment. Approach How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend. Goal In consideration of the of your previous analysis, you need to identify at least one goal for the campaign. Describe the target segment for your campaign. What is the goal you want to achieve with the campaign? What is your call to action? Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.) Example: Audience: HR professionals who are casual and power-users of Chumber systems Increase event registration by 20% by the start date of the annual user conference. Call to action: Register online today. Messages Identify the primary message for you.

Ii mm.02.10

Yusuf Abdullah

The document discusses marketing strategies and plans. It covers topics like developing marketing strategies at different organizational levels, conducting strategic planning, performing SWOT and market opportunity analyses, and creating marketing plans. The key aspects are strategic planning involves managing the business portfolio, conducting planning at corporate, division, business unit and product levels, and creating marketing plans that define strategies and contain financial forecasts and implementation details.

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. Submit your assignment. Grading Guide : Marketing Communication and Brand Strategy Grading Guide Resources: Center for Writing Excellence Reference and Citation Generator Grammar and Writing Guides .

Assignment ContentPurpose of AssignmentThis assignment.docx

salmonpybus

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. Be prepared to discuss in class! Submit your assignment. .

Assignment ContentPurpose of AssignmentThis assignment i.docx

elinoraudley582231

Assignment Content Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources : Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note : Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. .

#1This assignment is designed to help students analyze and i.docx

poulterbarbara

IntroductionFacebook wishes to introduce a new type of ser.docx

normanibarber20063

Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx

drennanmicah

Ii mm.02.10

Yusuf Abdullah

Constructivism and Self-Directed Learning in Adult learners An.docx