The document outlines strategies for measuring marketing success, emphasizing the importance of audience understanding and clear goals. It highlights the key metrics to track, such as search rankings and web traffic, while also recommending budget considerations for content marketing. Additionally, it invites readers to register for a free content assessment and details a promotional giveaway for early sign-ups.

1. Maximizing Your Marketing
@ContentMX

2. Now that you have a team
How do you measure
success?

3. Keep it real

4. How my grandfather measured success
It is about being found… It’s about having the answers, it’s
about knowing the customers, it’s about connecting.

5. Start with clear goals

6. Overcome the hurdles
Key’s to:
Be Found, Engaged,
and Remembered

7. Do your stories line up?
In 2014 TiVo talked only about TV Shows

8. Understand benefits

9. Getting started
Don’t be afraid of expectations

10. Develop the story line
1. Who is your audience/ideal prospect?
2. What are their pain points/ what problems are they trying to solve? If the pain relates
to a particular industry segment please indicate that as well
3. Why do your customers buy from you? A few top reasons your company has been
selected as the vendor of choice for your customers
4. What industries do you target?
5. What kind of voice do you want to project? Authoritative// Informative / Humorous

11. Produce a creative brief

12. Create convergence?
Email
Marketing
Social
Media
SEO
Content
Marketing

13. Even Hubspot
Plus, they have a
very large sales
team.

15. Measure - O.P.I. (Other people's influence)
7,000 Newsletter Subscribers
Over 17,000 new impressions

16. Analytics
What you want to look at:
● Traffic numbers
● Bounce rate
● SEO Traffic
● Pathway

17. Social Mentions

18. Measure Success
1. Search rankings
2. Web traffic
3. Sales
Actions: Daily content
Results: Doubled traffic
Sales: 40% of the new clients
attributed to Integrated Content

19. Drive real results
" We received more leads
because people found us on
the first page of Google
search when they used
relevant terms. "
- Kintronics

20. Example:
● Number Two Organic Search
● Over 10% Open Rates
Content published to
website, social sites and
an email newsletter

21. Your content marketing budget
1. Make sure your budget includes ways to obtain content.
1. Make the most of your resources by mapping out all your content
destinations. Some places are free, but there is a hidden cost in terms of
managing your presence and keeping people engaged. For your blog and/or
website you will likely want to set aside an annual budget to cover monthly
hosting fees.
1. Your budget should include the cost of tools that enable you to manage
your content.

22. Want a content assessment?
Register to receive a free assessment of your content
marketing strategy.
The first 20 people who sign-up AND receive their free
assessment will win a $25 Amazon gift card!
To register and to learn more, visit: Or just see me
http://m.contentmx.com/contentmx/
@ContentMX
Jeff Mesnik
jeff@contentmx.com
781-444-7000