SlideShare a Scribd company logo
CONTENT-
MARKETING
BALANCED
SCORECARD
WIE MAN CONTENT-STRATEGIEN ERFOLGREICH
UMSETZEN, MESSEN UND STEUERN KANN @BaZaKom
SPRUNG
DURCH
MEINE
THESIS
@BaZaKom
CONTENT-
STRATEGIE:
3 PROBLEME
BEI DER
UMSETZUNG @BaZaKom
#1 SILODENKEN
@BaZaKom
#2 WO IST DIESER ROI?
@BaZaKom
#3 TRIAL & FAIL - NO WAY! @BaZaKom
WARUM
NICHT
MAL…
@BaZaKom
WAS IST DIE
BALANCED
SCORECARD? @BaZaKom
HTTPS://
WWW.YOUTUBE.COM/
WATCH?
V=M_ILOLYWRYW
@BaZaKom
WAS IST JETZT NEU?
@BaZaKom
@BaZaKom
+
Das Content-Marketing-
Maturity Modell der
Altimeter Group
Das Content-
Marketing-Funnel
Modell des
Content-Marketing
Institute
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
@BaZaKom
ERINNERN SIE SICH
NOCH?
DIE
STRATEGIEKARTE
ERKLÄRT DAS
GROßE GANZE.
@BaZaKom
DIE SCORECARD HAT DIE ZAHLEN
IM BLICK…
@BaZaKom
…UND LÄßT MEHR AGILES
ARBEITEN ZU. @BaZaKom
KOMMEN SIE GUT NACH HAUSE
- VIELEN DANK!
@BaZaKom
BILDQUELLEN
Deckblatt

Name: Clement127 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/clement127/16364527615/ 

Stormtrooper auf Skier

Name: Kenny Louie 

Attribution 2.0 Generic (CC BY 2.0) 

https://www.flickr.com/photos/kwl/5030495120/in/album-72157623544311963/

Stormtroopers graben in der Wüste

Name: stavos52093 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/stavos52093/9194403742/ 

Silodenken

Name: photography-andreas 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/photography-andreas/5300312494/in/dateposted/ 

Stormtrooper und Mann im Haikostüm

Name: Kenny Louie 

Attribution 2.0 Generic (CC BY 2.0) 

Link: https://www.flickr.com/photos/kwl/4493219149/in/album-72157623544311963/ 

Stormtroopers beten Darth Vader an

Name: Teamur Madjderey 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/icedsoul/2782250140/ 

Mann im Hasenkostüm

Name: Clement127 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/clement127/20571452891/ 

Was_ist_die_BSC?

Name: Kenny Louie 

Attribution 2.0 Generic (CC BY 2.0) 

Link: https://www.flickr.com/photos/kwl/3265268327/in/album-72157605226236207/ 

Stormtroopers mit Kugelschreiber

Name: Teamur Madjderey 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/icedsoul/2311596369/
CM-Maturity-Modell

Name: Altimeter Group 

Link: Altimeter Group/Lieb, 2012, S. 9

Content-Marketing-Funnel

Name: Content Marketing Institute 

Link:  Pulizzi, Rose, 2011, S. 166

Der Plan

Name: Robert McGoldrick 

Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) 

Link: https://www.flickr.com/photos/bobsfever/6747750655/ 

Darth Vader beim Arzt

Name: Kenny Louie 

Attribution 2.0 Generic (CC BY 2.0) 

Link: https://www.flickr.com/photos/kwl/4880682846/in/album-72157623544311963/ 

Stormtroopers springen um Darth Vader herum

Name: Kenny Louie 

Attribution 2.0 Generic (CC BY 2.0) 

Link: https://www.flickr.com/photos/kwl/4764667152/ 

Steve Jobs

Name: Ricky Lai 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

Link: https://www.flickr.com/photos/stitchohana/8157695024/in/
album-72157643381986095/ 

Stormtrooper auf dem Fahrrad

Name: Kristina Alexanderson (kalexanderson) 

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) 

https://www.flickr.com/photos/kalexanderson/8122959307/in/
album-72157628651430439/

Balanced Scorecard

Name: Intrafocus UK

https://www.youtube.com/watch?v=M_IlOlywryw
@BaZaKom

More Related Content

Similar to Content-Marketing Balanced Scorecard: Wie man eine Content-Strategie im Unternehmen umsetzen, messen und steuern kann

Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better BlogPubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Monique Pouget
 
How to select an industry target for your inbound agency
How to select an industry target for your inbound agencyHow to select an industry target for your inbound agency
How to select an industry target for your inbound agency
breakoutrevenue
 
How to select an industry target for your inbound agency
How to select an industry target for your inbound agencyHow to select an industry target for your inbound agency
How to select an industry target for your inbound agency
breakoutrevenue
 
Expert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your OrganizationExpert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your Organization
Demandbase
 
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...
INSIGHTS -> STORIES ->  TRUST -> REVENUE -> ROI   Your 5-phase, 25-step guide...INSIGHTS -> STORIES ->  TRUST -> REVENUE -> ROI   Your 5-phase, 25-step guide...
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...
ruttens.com
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
iProspect Canada
 
How to sell account management services to inbound clients
How to sell account management services to inbound clientsHow to sell account management services to inbound clients
How to sell account management services to inbound clients
breakoutrevenue
 
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandThe Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
Catalyst
 
Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...
Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...
Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
B2B Digital Sales And Marketing Strategies 2014
B2B Digital Sales And Marketing Strategies 2014B2B Digital Sales And Marketing Strategies 2014
B2B Digital Sales And Marketing Strategies 2014
Bryan K. O'Rourke
 
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
Marketing Mojo
 
Janet Driscoll Miller - Measuring ROI in Digital
Janet Driscoll Miller -	Measuring ROI in DigitalJanet Driscoll Miller -	Measuring ROI in Digital
Janet Driscoll Miller - Measuring ROI in Digital
Autumn Quarantotto
 
The Business and Management of SEO and Digital Advertising
The Business and Management of SEO and Digital AdvertisingThe Business and Management of SEO and Digital Advertising
The Business and Management of SEO and Digital Advertising
Marketing Mojo
 
In-House Tips and Tricks: Pubcon 2015
In-House Tips and Tricks: Pubcon 2015In-House Tips and Tricks: Pubcon 2015
In-House Tips and Tricks: Pubcon 2015
Brian McDowell
 
Shopping Feed Tips to Gain Major Brand Visibility
Shopping Feed Tips to Gain Major Brand VisibilityShopping Feed Tips to Gain Major Brand Visibility
Shopping Feed Tips to Gain Major Brand Visibility
Hanapin Marketing
 
How to Create your Inbound Marketing Strategy Using VBOUT
How to Create your Inbound Marketing Strategy Using VBOUTHow to Create your Inbound Marketing Strategy Using VBOUT
How to Create your Inbound Marketing Strategy Using VBOUT
Vbout.com
 
I don’t know how to run shopping ads, and at this point I’m afraid to ask.
I don’t know how to run shopping ads, and at this point I’m afraid to ask.I don’t know how to run shopping ads, and at this point I’m afraid to ask.
I don’t know how to run shopping ads, and at this point I’m afraid to ask.
Kirk Williams
 
How Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyHow Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing Strategy
Kapost
 
Inbound Marketing for Startups - HubSpot for Startups
Inbound Marketing for Startups - HubSpot for StartupsInbound Marketing for Startups - HubSpot for Startups
Inbound Marketing for Startups - HubSpot for Startups
Christian Mongillo
 
SEO Strategy and Tactics for Early Stage Businesses and Startups
SEO Strategy and Tactics for Early Stage Businesses and StartupsSEO Strategy and Tactics for Early Stage Businesses and Startups
SEO Strategy and Tactics for Early Stage Businesses and Startups
Edmund Pelgen
 

Similar to Content-Marketing Balanced Scorecard: Wie man eine Content-Strategie im Unternehmen umsetzen, messen und steuern kann (20)

Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better BlogPubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
 
How to select an industry target for your inbound agency
How to select an industry target for your inbound agencyHow to select an industry target for your inbound agency
How to select an industry target for your inbound agency
 
How to select an industry target for your inbound agency
How to select an industry target for your inbound agencyHow to select an industry target for your inbound agency
How to select an industry target for your inbound agency
 
Expert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your OrganizationExpert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your Organization
 
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...
INSIGHTS -> STORIES ->  TRUST -> REVENUE -> ROI   Your 5-phase, 25-step guide...INSIGHTS -> STORIES ->  TRUST -> REVENUE -> ROI   Your 5-phase, 25-step guide...
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
 
How to sell account management services to inbound clients
How to sell account management services to inbound clientsHow to sell account management services to inbound clients
How to sell account management services to inbound clients
 
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandThe Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
 
Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...
Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...
Content Marketing Strategy to Execution - From Journey Maps to Executing a Co...
 
B2B Digital Sales And Marketing Strategies 2014
B2B Digital Sales And Marketing Strategies 2014B2B Digital Sales And Marketing Strategies 2014
B2B Digital Sales And Marketing Strategies 2014
 
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
 
Janet Driscoll Miller - Measuring ROI in Digital
Janet Driscoll Miller -	Measuring ROI in DigitalJanet Driscoll Miller -	Measuring ROI in Digital
Janet Driscoll Miller - Measuring ROI in Digital
 
The Business and Management of SEO and Digital Advertising
The Business and Management of SEO and Digital AdvertisingThe Business and Management of SEO and Digital Advertising
The Business and Management of SEO and Digital Advertising
 
In-House Tips and Tricks: Pubcon 2015
In-House Tips and Tricks: Pubcon 2015In-House Tips and Tricks: Pubcon 2015
In-House Tips and Tricks: Pubcon 2015
 
Shopping Feed Tips to Gain Major Brand Visibility
Shopping Feed Tips to Gain Major Brand VisibilityShopping Feed Tips to Gain Major Brand Visibility
Shopping Feed Tips to Gain Major Brand Visibility
 
How to Create your Inbound Marketing Strategy Using VBOUT
How to Create your Inbound Marketing Strategy Using VBOUTHow to Create your Inbound Marketing Strategy Using VBOUT
How to Create your Inbound Marketing Strategy Using VBOUT
 
I don’t know how to run shopping ads, and at this point I’m afraid to ask.
I don’t know how to run shopping ads, and at this point I’m afraid to ask.I don’t know how to run shopping ads, and at this point I’m afraid to ask.
I don’t know how to run shopping ads, and at this point I’m afraid to ask.
 
How Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyHow Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing Strategy
 
Inbound Marketing for Startups - HubSpot for Startups
Inbound Marketing for Startups - HubSpot for StartupsInbound Marketing for Startups - HubSpot for Startups
Inbound Marketing for Startups - HubSpot for Startups
 
SEO Strategy and Tactics for Early Stage Businesses and Startups
SEO Strategy and Tactics for Early Stage Businesses and StartupsSEO Strategy and Tactics for Early Stage Businesses and Startups
SEO Strategy and Tactics for Early Stage Businesses and Startups
 

More from Babak Zand

Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...
Babak Zand
 
Content-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-Template
Content-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-TemplateContent-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-Template
Content-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-Template
Babak Zand
 
Scrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-Strategie
Scrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-StrategieScrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-Strategie
Scrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-Strategie
Babak Zand
 
Anleitung: Die Content-Marketing-Strategie-Matrix
Anleitung: Die Content-Marketing-Strategie-MatrixAnleitung: Die Content-Marketing-Strategie-Matrix
Anleitung: Die Content-Marketing-Strategie-Matrix
Babak Zand
 
Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.
Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.
Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.
Babak Zand
 
Was ist Content-Marketing? Definitionen und Teildisziplinen
Was ist Content-Marketing? Definitionen und TeildisziplinenWas ist Content-Marketing? Definitionen und Teildisziplinen
Was ist Content-Marketing? Definitionen und Teildisziplinen
Babak Zand
 

More from Babak Zand (6)

Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...Agile Content Strategy: developing and implementing a content strategy with f...
Agile Content Strategy: developing and implementing a content strategy with f...
 
Content-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-Template
Content-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-TemplateContent-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-Template
Content-Management: Schritt-für-Schritt-Anleitung für Dein Workflow-Template
 
Scrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-Strategie
Scrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-StrategieScrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-Strategie
Scrum im Content-Marketing: Agiles Projektmanagement für Ihre Content-Strategie
 
Anleitung: Die Content-Marketing-Strategie-Matrix
Anleitung: Die Content-Marketing-Strategie-MatrixAnleitung: Die Content-Marketing-Strategie-Matrix
Anleitung: Die Content-Marketing-Strategie-Matrix
 
Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.
Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.
Blood, Sweat and Tears - Warum es im Content-Marketing keine Abkürzung gibt.
 
Was ist Content-Marketing? Definitionen und Teildisziplinen
Was ist Content-Marketing? Definitionen und TeildisziplinenWas ist Content-Marketing? Definitionen und Teildisziplinen
Was ist Content-Marketing? Definitionen und Teildisziplinen
 

Recently uploaded

Project Management Infographics . Power point projet
Project Management Infographics . Power point projetProject Management Infographics . Power point projet
Project Management Infographics . Power point projet
SAMIBENREJEB1
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
Alberto Brandolini
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
dsnow9802
 
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Alexey Krivitsky
 
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
Rokibul Hasan
 
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
Samirsinh Parmar
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
8p28uk6g
 
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdf
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdfLeading Change_ Unveiling the Power of Transformational Leadership Style.pdf
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdf
Enterprise Wired
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
TulsiDhidhi1
 
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
ssuserf63bd7
 
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Dr. Nazrul Islam
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
stuwilson.co.uk
 

Recently uploaded (12)

Project Management Infographics . Power point projet
Project Management Infographics . Power point projetProject Management Infographics . Power point projet
Project Management Infographics . Power point projet
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
 
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
 
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
 
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
 
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdf
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdfLeading Change_ Unveiling the Power of Transformational Leadership Style.pdf
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdf
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
 
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
 
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
 

Content-Marketing Balanced Scorecard: Wie man eine Content-Strategie im Unternehmen umsetzen, messen und steuern kann

  • 1. CONTENT- MARKETING BALANCED SCORECARD WIE MAN CONTENT-STRATEGIEN ERFOLGREICH UMSETZEN, MESSEN UND STEUERN KANN @BaZaKom
  • 5. #2 WO IST DIESER ROI? @BaZaKom
  • 6. #3 TRIAL & FAIL - NO WAY! @BaZaKom
  • 10. WAS IST JETZT NEU? @BaZaKom
  • 11. @BaZaKom + Das Content-Marketing- Maturity Modell der Altimeter Group Das Content- Marketing-Funnel Modell des Content-Marketing Institute
  • 27. DIE SCORECARD HAT DIE ZAHLEN IM BLICK… @BaZaKom
  • 28. …UND LÄßT MEHR AGILES ARBEITEN ZU. @BaZaKom
  • 29. KOMMEN SIE GUT NACH HAUSE - VIELEN DANK! @BaZaKom
  • 30. BILDQUELLEN Deckblatt Name: Clement127 Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/clement127/16364527615/ Stormtrooper auf Skier Name: Kenny Louie Attribution 2.0 Generic (CC BY 2.0) https://www.flickr.com/photos/kwl/5030495120/in/album-72157623544311963/ Stormtroopers graben in der Wüste Name: stavos52093 Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/stavos52093/9194403742/ Silodenken Name: photography-andreas Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/photography-andreas/5300312494/in/dateposted/ Stormtrooper und Mann im Haikostüm Name: Kenny Louie Attribution 2.0 Generic (CC BY 2.0) Link: https://www.flickr.com/photos/kwl/4493219149/in/album-72157623544311963/ Stormtroopers beten Darth Vader an Name: Teamur Madjderey Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/icedsoul/2782250140/ Mann im Hasenkostüm Name: Clement127 Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/clement127/20571452891/ Was_ist_die_BSC? Name: Kenny Louie Attribution 2.0 Generic (CC BY 2.0) Link: https://www.flickr.com/photos/kwl/3265268327/in/album-72157605226236207/ Stormtroopers mit Kugelschreiber Name: Teamur Madjderey Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/icedsoul/2311596369/ CM-Maturity-Modell Name: Altimeter Group Link: Altimeter Group/Lieb, 2012, S. 9 Content-Marketing-Funnel Name: Content Marketing Institute Link:  Pulizzi, Rose, 2011, S. 166 Der Plan Name: Robert McGoldrick Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) Link: https://www.flickr.com/photos/bobsfever/6747750655/ Darth Vader beim Arzt Name: Kenny Louie Attribution 2.0 Generic (CC BY 2.0) Link: https://www.flickr.com/photos/kwl/4880682846/in/album-72157623544311963/ Stormtroopers springen um Darth Vader herum Name: Kenny Louie Attribution 2.0 Generic (CC BY 2.0) Link: https://www.flickr.com/photos/kwl/4764667152/ Steve Jobs Name: Ricky Lai Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) Link: https://www.flickr.com/photos/stitchohana/8157695024/in/ album-72157643381986095/ Stormtrooper auf dem Fahrrad Name: Kristina Alexanderson (kalexanderson) Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) https://www.flickr.com/photos/kalexanderson/8122959307/in/ album-72157628651430439/ Balanced Scorecard Name: Intrafocus UK https://www.youtube.com/watch?v=M_IlOlywryw @BaZaKom