Four content writing tips from thriller-master Stephen King. No horror here – just solid advice for content writers!

2. The
Ultimate
Ghostwriter
Of
course,
there’s
punnage
in
the
above
5tle,
but
Stephen
King
also
knew
what
it
was
to
work
behind
a
penname
–
in
1977
he
was
frustrated
by
the
conven5on
that
writers
could
only
produce
one
book
per
year.
He
ended
up
publishing
under
the
name
Richard
Bachmann.
Since
content
wri5ng
is
all
about
the
art
of
crea5ng
works
that
aren’t
aFributed
to
your
own
name,
who
beFer
to
turn
to
for
advice
than
the
master?
You’ll
see
his
words
apply
so
well
to
content
writing
it’s
scary.

3. “Good
books
don’t
give
up
all
their
secrets
at
once.”
Neither
do
good
bloggers.
Not
to
say
that
a
blog
shouldn’t
be
more
straighIorward
than,
say,
a
suspense
novel,
but
you
should
hide
enough
of
your
cards
to
invite
the
reader
to
keep
reading.
Each
sec5on
of
your
wri5ng
should
be
well-­‐craLed
and
informa5ve
–
but
also
encourage
the
reader
to
keep
reading.
ALer
all,
keeping
the
reader
wan5ng
more
is
the
end
point
of
good
content
marke5ng.

4. “Any
word
you
have
to
hunt
for
in
the
thesaurus
is
the
wrong
word.
There
are
no
exceptions
to
this
rule.”
Good
advice
for
any
content
writer.
Your
pieces
should
be
easy
to
read.
We’re
not
craLing
the
next
great
American
novel,
here
–
we’re
looking
to
provide
wordage
that
is
consumable
and
informa5ve.
Of
course,
there’s
no
need
to
talk
down
to
your
reader
or
insult
their
intelligence.
However,
if
even
you
don’t
know
how
to
use
the
word
appropriately,
guaranteed
it
shouldn’t
be
used.

5. “Description
begins
in
the
writer’s
imagination,
but
should
finish
in
the
reader’s.”
Remember
that
your
wri5ng
should
be
clear
and
descrip5ve.
You
don’t
want
to
lose
your
readers
in
a
sea
of
half-­‐vague
words.
Always
assume
that
your
reader
is
reasonably
intelligent.
Create
the
blog
and
convey
the
informa5on
in
your
words
–
but
never
underes5mate
the
power
of
your
reader
to
consume
your
work.

6. “Write
with
the
door
closed,
rewrite
with
the
door
open.”
Of
course,
taken
literally,
it’s
good
to
write
in
a
comfortable
and
private
environment.
Taken
to
the
next
level,
though,
make
sure
that
when
you
write
you
take
a
no-­‐holds
barred
approach
to
it.
Content
wri5ng
is
best
when
it’s
innova5ve
and
new.
Let
your
imagina5on
as
a
writer
bolster
your
content.
However,
be
brutal
when
it’s
5me
to
edit.
It’s
actually
advisable
to
have
an
editorial
team
so
that
an
objec5ve
eye
can
take
a
look
at
your
work.
What
might
seem
like
a
great
idea
when
fingers
hit
the
keys
might
not
be
great
when
aFacking
it
with
the
red
pen.
Keep
your
mind
open,
and
let
your
content
wri5ng
get
scarily
good!

7. Content
Equals
Money
Content
Equals
Money
is
a
content
wri5ng
service
that
serves
a
wide
variety
of
clients
with
top-­‐shelf,
sharable
content.
Our
goal
is
to
work
with
small
companies
in
order
to
help
them
reap
the
same
results
from
content
marke5ng
as
the
Fortune
500
companies.
Content
marke5ng
is
truly
scalable
and
can
work
for
all
businesses
and
business
sizes!