complexity is an
product of being
an expert in your
A good ghostwriter takes complexity
and turns it into plain English so it is
accessible to a wider audience.
When the expert says something
that sounds intelligent but appears opaque,
the ghostwriter must keep at it,
asking the “dumb” questions (back to ‘fit” again)
until another, better way is found to
express those thoughts so that
every reader will understand.
At their core, most
are simply an
Ultimately, a business book’s value
is defined by how
persuasively the author
Is able to make his or her case.
Structure is about developing
a consistent and coherent theme.
Your ghostwriter should have the ability to
organize and structure your book’s contents
so your argument builds and flows
in a convincing way.
Ideally, a business book works
on multiple levels:
You and your
rely on each
Trust is mutual belief.
Trust sometimes takes time to fully
develop. That said, there doesn't
have to be love at first sight or even
at last sight.
If you are committed to going ahead
with your book, but have a concern
about your ghostwriter's ability
to capture your voice…
… your prospective ghostwriter
should be willing to show you
written samples from published books
they have either co-authored or ghosted.
(Or possibly even write
a sample page or two for you.)
To learn more
To l e a r n m o r e a b o u t m e
a n d /o r t h e b o o k c o l l a b o ra t i o n p ro c e s s ,
s i m p l y c l i c k o n t h e l i n k b e l o w :