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1. How To
Write
A Best Seller
Michelle Rapley

2. © Copyright 2021 By Michelle Rapley
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3. Have the Right Mindset
Know Your Subject
Believe in Your Book, and the Others Will Follow
Know Your Audience
Inspiration from the Past and the Present
The Digital World of the World of Social Media
Table of Contents
1
2
3
4
5
6

4. Introduction
What was the rst bookyou bought for yourself? Do you still remember? Was it a
literary classiclikeMoby Dickor Prideand Prejudice? Maybeit was an installation
of a heralded and beloved fantasy series likeLord of theRings or Harry Potter?
Could it havebeen a classichorror thriller novel by Stephen King, or on theother
hand could it havebeen a romancenovel Perhaps it was a bookabout self-help and
nding yourself, something you needed to push you and
Good books help peoplelearn and grow—whilegreat books can changelives.
Through thewriting of a book, you havethepotential to in uenceand inspire
others—to truly get them thinking and contemplating life.
Books havebeen a staplein theworld for centuries – from passing on information
in theform of writing, whether through scrolls or engravings and inscriptions in
thewalls, societies and civilizations haveused someform of bookfor sincethe
start of civilization. Today, theworld has evolved to allow for a moreconvenient
and modern way of reading and disseminating books. With theinsaneamount of
books availablein this day and age, it’s dif cult to get your writings and ideas to
thetop of thebestseller. It’s dif cult to catch people’s attention and even moreso
to sustain it.
This bookattempts to show you how to not only writea bestseller, but to also
catch people’s attention and encouragethem to purchaseyour book. Furthermore,
this bookalso aims to show you how to capitalizeon thefacilities and features of
thedigital world in order to get your bookto thevery top of people’s hearts and
minds.

5. Have the Right
Mindset
Chapter: 1

6. Dreams and
Aspirations
What do you want to writeabout? As you picked this bookup or werereading the
introduction, it’s likely that a particular subject, concept, or idea popped up. Even
if it’s just a icker or notion of a thought, theremust besomething planted in
your head that you feel theurgeto writeabout.
When doing or starting anything, it’s important to havea right mindset. Having a
right mindset will not only help you start, but it will sustain your will to continue
thegoal you’vepresented yourself. Theright mindset cultivates a strong
foundation that will keep you standing strong and sustain you through the
obstacles and hardships, dif culties and stress.
“Ifyoudon’t see the book youwant onthe shelf, write it.”
“A book is a dream that you hold in your
hand.”
Beverly Cleary
Neil Gaiman

7. Ifyou’re familiarwith the famous and bestsellingauthor Neil Gaiman, you’re
likely awarethat his books havebeen adapted into both television remakes and
lms such as Stardust and Coraline. His works mostly fall under the ction and
fantasy genre, but aremeant for a wide-rangeof readers: he’s created numerous
titles for children, such as Coraline, for teens, such as TheGraveyard Book, and
for adults, likewith his Sandman series and novels likeTheAnansi Boys. As the
quoteabovesays, and inspires, a bookis likea dream that you hold in your hand.
Now, the quote above can be interpreted in different ways, depending how you
lookat it. Perhaps onecould interpret it as literally one’s dreams, thetypeyou
get whileyou’resleeping, manifesting onto thepaper and pages. Given Neil
Gaiman’s works of thefantasy-type, deep tales with monsters and men,
suspenseful narratives of darktaverns and hidden kingdoms in theclouds, this
doesn’t seem likea very far-fetched interpretation.

8. An Open Heart and
Open Mind
Often, our own dreams seem likealtered realities—thereforea bookcould beas if
you wereentering and witnessing this altered reality unravel right beforeyour
eyes. However, you’renot asleep, you’rewideawake, forming thevivid images
and personal interpretations of thewords of thebookin your own head.
However, thedreams in this quotecould also refer to aspirations. Dreams and
aspirations aregoals that you hold to your heart, thoseyou wish to cometrue. A
bookmay bea literal manifestation of both theauthor’s and reader’s aspirations.
Things onewants to come true through hard work, research, and faith.
If you truly want to write a bestselling book—commit to
it, hold it like a dream in both your head and your heart.
Children know perfectly well that
unicorns aren’t real, but they also know
that books about unicorns, if they are
good books, are true books.”
Ursula K. Le Guin

9. To writea bestseller, you need to keep an open mind and let your creativejuices
ow. Your rst draft will likely not beyour nal output, so don’t beafraid to go
over your workand changethings— perhaps you’ll seeit in a better light once
you’ve nished it. Allow yourself to beopen to different possibilities—whether
you’re writing ction ornon- ction, don’t limit yourselftoyourinitial idea.
Keep thecoreof your concept and plan solid likea rock, but allow your workto
ow and be exiblein order for it to reach its maximum potential and optimum
state. Thereis no ceiling to thedepths of one’s writing—allow yourself to go
further and dig deeper in order to explorethedifferent ways and means you can
convey your messageand connect with your readers.

10. The Power of
a Story
Wewill further pursuethis in later chapters, but it’s important that you yourself
believein what you’rewriting. That you believein its message, its potential, and
its capacity to reach and connect with readers. Weareall children at heart, and if
you can makeyour readers unlockthat child in their heart and believein your
bookand know that it is a truly good book, then it’s likely that you havea
bestseller on your hands.
“Salvation is certainly among the reasons I read. Reading
and writing have always pulled me out of the darkest
experiences in my life. Stories have given me a place in
which to lose myself. They have allowed me to
remember. They have allowed me to forget. They have
allowed me to imagine di erent endings and better
possible worlds.”
Roxane Gay in Bad
Feminist

11. Morethan being a meremish-mash and collection of words compiled into a
bound gathering of papers, books, whether non- ction or ction, tell stories.
Books weavenarratives and ideas together. It isn’t simply just theplain and
boring laying down of thefacts or theplot, it is theuniqueand personal way you
relateit to whoever is open to reading it. Remember that words arepowerful
tools that you can useto truly makean impact in another person’s life. As they
say, with great power comes great responsibility, so, wield your words wisely.
Remember thefeeling of reading your favoritebook, and try to translatethat
into your writing. If you’rewriting a ction book, esh your characters out. If
you’rewriting a self-help book, makeyour concept and adviceclear. When
writing, it’s easy to get distracted and loseinterest in whatever it is you’redoing
—but if you havetheright mindset and dedication, you’ll nd yourself bouncing
backto theinitial and original vigor and passion you had.

12. Oh, to Be a
Writer
“Who wants to become a writer? And why? Because it’s
the answer to everything. … It’s the streaming reason
for living. To note, to pin down, to build up, to create, to
be astonished at nothing, to cherish the oddities, to let
nothing go down the drain, to make something, to make
a great ower out of life, even if it’s a cactus.”
Enid Bagnold

13. In order to maintain theright mindset, your goal of writing your bookhas to be
clear. Why do you want to writea bestseller—but a better and important
question is why you want to writea bookin the rst place? What story do you
want to tell? What messagedo you want to convey? What peopleareyou trying
to reach, and how do you intend to bring your messageto thesepeople? Since
you picked up this book, asidefrom simply writing a book, then you likely want to
turn it into a bestseller, too. Keep this goal in mind—writing a bestseller. It’s
important to follow through on your goal. Many peoplestart with goals and
dream dreams, but very few attain them and even moreso keep them.

14. Being a writer is often a very underrated occupation. Many peoplethinkit’s easy
to spout sonnets and comeup with compelling narratives and stories for others
to consume. Despiteone’s passion and lovefor writing, it’s easy to fall out of the
vigor you oncehad. Weaving words together to form beautiful yet both clear and
coherent sentences, whilepiecing them together to becomedeeper and greater
narratives requires a lot of dedication, insight, and determination.
As you’rein theconceptualizing stage, writedown all your ideas. Don’t hold back
in writing them down, you’ll bethankful that you can go backto them in thelater
stages of writing. Whether you’rewriting down even just ickers of thoughts in
your head, you’ll better beableto better esh out theconcepts and points you
want to makethroughout your bookif you keep trackof your thought process
and all thedetails that emergefrom them.
Howcanyoufollowthroughonyourgoal exactly? Keep yourselfinterestedin
the subject andinthe writing. Findinspirationwhereveryoulook. Eventhe
smallest details ofaplant, orthe oddest quirks andmannerisms ofapersoncan
inspire youintowriting. It’s not just where youlook, but howyoulook. Have
the bright eyes ofacurious child, ready andexcitedtojust take inthe worldat
large.

15. Being a writer is often a very underrated occupation. Many peoplethinkit’s easy
to spout sonnets and comeup with compelling narratives and stories for others
to consume. Despiteone’s passion and lovefor writing, it’s easy to fall out of the
vigor you oncehad. Weaving words together to form beautiful yet both clear and
coherent sentences, whilepiecing them together to becomedeeper and greater
narratives requires a lot of dedication, insight, and determination.
As you’rein theconceptualizing stage, writedown all your ideas. Don’t hold back
in writing them down, you’ll bethankful that you can go backto them in thelater
stages of writing. Whether you’rewriting down even just ickers of thoughts in
your head, you’ll better beableto better esh out theconcepts and points you
want to makethroughout your bookif you keep trackof your thought process
and all thedetails that emergefrom them.

16. Keep Reading
Keep Writing, Keep Growing
“The greatest part of a writer’s time is spent
in reading, in order to write; a man will turn
over half a library to make one book.”
Samuel Johnson

17. Honeyour writing skills through constant reading. Whether it’s news articles, or
short stories, or full-blown novels, keep exercising your brain through your
reading habits and practices. Through constant reading, you gain a wider
vocabulary, new insights and perspectives, and a handful of inspirations and
ideas. Never stop reading.
As a writer, it’s important to keep growing and developing your skills and talents.
Onecan do this by both constant participation and practicein writing and
reading. Even if your rst drafts and writings may seem—to put it bluntly—bad,
you never stop there. You keep developing your work, allowing it to ourish
under your hands and your mind.

18. "Read, read, read. Read everything--trash, classics,
good and bad, and see how they do it. Just like a
carpenter who works as an apprentice and studies
the master. Read! You'll absorb it. Then write. If it's
good, you'll nd out. If it's not, throw it out of the
window."
William Faulkner

19. Know Your
Subject
Chapter: 2

20. “When I sit down to write a book, I do not say
to myself, ‘I am going to produce a work of art.’ I write
it because there is some lie that I want to expose,
some fact to which I want to draw attention, and
my initial concern is to get a hearing.”
George Orwell

21. Can you acea test without having studied it yet? Perhaps, but only if you’rea
genius or extremely lucky. Moreoften than not, it’s dif cult for us to engagein a
subject or eld when we’renot knowledgeableof it. You can’t engagein a debate
if you’renot at thevery least well-informed on thesubject you’redefending or
ghting for. You may beableto get away with it for a whilethrough attery and
owery words—but you won’t last long, and many will seethrough theruse. If
you want to writea best-seller, you haveto belearned in thesubject you are
writing. In this chapter, weaim to explain how and why it’s so important to be
knowledgeablein thetopics and concepts you pursuein whatever it is that you
arewriting.
Perhaps you’re thinkingthat this only applies tonon- ctionorself-help books.
Whenwritingabook onthe maths andsciences, orthe social sciences like
history, it’s imperative tohave avast knowledge onthe subject andtopic that
one is writingabout. All writers needtoknowthat the same goes forboth
ctionandnon- ction.
Say you’rewriting a ctional coming-of-ageromancenovel. Your protagonist is a
hopeful young exchangestudent seeking to gain not only an education, but a
wholelifeexperienceand journey in a foreign land halfway across theworld.

22. Let’s say that your protagonist is going to study and livein noneother than Asia’s
Land of theRising Sun: Japan. However, you can’t writeabout your young
protagonist living and moving in Japan, and know nothing about Japanese
culture, scenery, geography, or location. Peoplewho aremoreaware, or who live
or havelived in Japan, aresureto seethrough theinconsistencies and lackof
knowledge. Becauseof this, it is likely that they will becomebothered or even
turned off by thelapses and gaps in knowledgeand description. One’s knowledge
on thesubject must beat least a littlebeyond surfacelevel. A writer has to do
morethan just simply searching thequestions through Googleand entering the
rst item that appears in the rst linkwithout further pursuit. Don’t beafraid to
askand interview others—experts who arealso awareand knowledgeablein the
eld you arepursuing.

23. Fight for your
Right to Write
“To defend what you’ve written is a sign
that you are alive.”
William Zinsser, WD
Wementioned needing knowledgein a debate—it’s likethat with writing. If in
debating, oneneeds to defend their stancewith information, wisdom, technique,
and cunning, thesamegoes for writing. Although you may not bedirectly engaged
in an actual physical conversation with your readers through your book, it’s
important that you can thoroughly defend and enforcethemessageyou aim to
convey. Don’t bewilly-nilly with your subject, with you yourself doubting its
strength and meaning. Wemay often fall into a pit or trap of feeling as if what
we’rewriting has no point—it’s normal. What’s important, however, is bouncing
right backand heading straight backon towards your goal. It is less likely for you to
fall into this pit of despair if you’vethoroughly put theworkin. If you know and are
con dent that you’vedoneyour research, con rmed your details, and fact-checked
your information, then you’ll bemorecon dent to defend your writing through
theassertion in your words.

24. Know Thyself
“Every story I create, creates me. I write to
create myself.”
William Zinsser, WD

25. A famous GreekPhilosopher discussed how knowing oneself is thebeginning of
knowledge. This also applies to writing—or almost any eld, actually. Explore
and know your identity. A strong senseof self will directly impact thequality of
your workin any eld. If you can honestly, transparently, and thoroughly assess
your strengths and weaknesses, you can better improveyourself and cover for
any lapses you know you might make.
With writing, exploreyour capacities and writing abilities through constant
writing and assessment. Don’t beafraid to makemistakes, but also understand
thehows and whys behind thesemistakes. Although it’s always great to start off
with a good senseof self, what is even moreinteresting is being ableto better
develop this senseof self through thewriting itself! Let your writing speakfor
you and with you!
Use yourbook alsoas ameans ofdiscoveringyourself—yourdreams and
aspirations, yourpersonality andvalues, yourcapacities: bothstrengths and
limitations.

26. Believe in Your Book,
and the Others Will Follow
Chapter: 3

27. “You think your pain and your heartbreak
are unprecedented in the history of the world, but then
you read. It was books that taught me that the things
that tormented me most were the very things that
connected me with all the people who were alive, who
had ever been alive.”
James Baldwin

28. Haveyou ever read a bookwhereyou felt likeyou truly and deeply connected
with what you werereading? I had a friend who oncelikened reading a bookto
submerging yourself under water. Thefeeling of reading a good bookor a book
you truly connect with is likeentering another world, only to emergeat theother
sideas if you wereunder a spell. I’m surethat if you’rean avid reader, there
de nitely has been a timewherein you, after reading a book, felt lost almost—like
you’vejust emerged from a different world, and you’rebackto reality. This is
likely what you want your readers to feel as well. Books area means of
connecting to peopleyou’venever even met. Allow your passion for thesubject
outpour into your writing.

29. Peoplewill feel likethey’veconnected with you as well—workon forging a
connection through thewords and emotions you allow to seep onto thepages. In
this chapter, webrie y discuss theimportancein believing in what you’rewriting
—not just writing for writing’s sake.
They say that passion is contagious. If you lovesomething enough, others will
feel it to. In a team, such as a sports team, thereis usually a person peoplerefer to
as a hypeman. Although this person may not bethemost talented or themost
skilled out there, their passion and spirit on thecourt just draws out everyone
else’s!
“I was read to as a small child, I read on my own as
soon as I could, and I recall being more or less
overwhelmed again and again — if not by what the
books actually said, by what they suggested, what
they helped me to imagine.”
Marilynne Robinson

30. Their lovefor what they’redoing is so contagious, that their teammates, and
even thosewho arewatching, can’t help but try and match that person’s level.
This is what you want your bookto do, to. You want your “feels” and drivefor the
messageto beso apparent through your words, concept, and even workethic,
that others can’t help but follow in your desireto spread themessage.

31. Therearemany stories in media—from television shows to movies as well as
popular books, whosemain characters arerelatively naiveand somewhat
unskilled individuals. But it’s their driveand passion for what they do that allows
them not only to reach thetop, but forgethestrongest connections with others,
as they inspirethem with their desireto grow and convey their message.
Whether you’rea fan of Japaneseanimeor not—you’velikely heard of theworld
famous and long-running series: Naruto. What wedescribed in this paragraph
and theprevious one, is a pretty basicpremiseof this beloved animated series.
It’s protagonist so strongly believed in his goal (unironically, his catchphraseis:
“Believeit!”), that heinfected and droveothers to believein him to. Whether
you’rea fan or not, familiar or not, it’s a familiar (and not to mention best-selling)
story that can beapplied in your own journey towards your dreams and
aspirations.
Furthermore, don’t underestimate your readers.
Introduce and esh out concepts through your writing,
but allow your readers the opportunity to imagine and
esh out the world in their minds too.

32. Know Your
Audience
Chapter: 4

33. Who exactly areyour writing for? If a bookis likehaving a conversation between
thereader and thewriter, then who is on theother sideof theconversation? In
this chapter, wediscuss theimportanceof knowing one’s audienceto better
writeand mold thestory to reach maximum sales.
“Reading is a conversation. All books talk. But a good
book listens as well.”
Mark Haddon

34. Question After Question:
Who Exactly Is Your Audience,
Anyway?
•What theme orconcept are you planningto write about? What is the main
ideaofyourbook?
o With this question, wecan better understand what audiences aremore
interested in thesekinds of themes or concepts.
•How old is youraudience? What is the age group ofyourtarget audience?
o If you already havea set audiencein mind, research about theagerangethat
your concept appeals to. Is it to children below seven years old? Is it for
adolescents in their lateteens—say fteen to nineteen years old? Is it for young
adults? Or is it for an older and wiser audience?
In this particular subsection, we will list down a few
questions you can ask yourself in order to get a better
picture or image of the audience you aim to write for—
and the strategy or plan that you can take in order to
write for this audience:

35. •What are the qualities ofyourtarget audience? Describe them?
o In television and advertising, producers and advertisers often comeup with a
pro lefor their target audience. This can beboth demographics-wiseand
psychographics-wise.
o What jobs do they have? What arethey looking for in life? What is their buying
capacity?
•What is currently in today that yourtarget audience can identify with orhas
shown interest in?
o As thegenerations change, so does thecultureand pop culture? Is what you’re
writing appropriateto your target audience’s tastes and preferences?
•Are you writingforaspeci c socio-economic class?
o What is thesocio-economicpro leof your target audience? Does your main
messageidentify with this quality of your target audience?
•What kind oflanguage does yourtarget audience speak?
o Beforewriting, it’s important to know that you’rewriting in a languageor
manner that your target audiencecan understand. Thelast thing you want to do
is scrap and reword all your workbecauseyou nally realizethat it’s written in a
languageor stylethat your target audiencedoesn’t identify with.

36. “Words were di erent when they lived inside of you.”
Benjamin Alire Sáenz in Aristotle
and Dante Discover the Secrets of the Universe
(bookmark from The Quiet Ones Speak)
Looking for the Write
(Right) Words

37. How you writewords may bedifferent from how others perceivethem. If you’re
writing to a speci caudience, keep your audiencein mind with theconcepts and
words you choose. I’m not telling you to completely writesolely for theaudience
and neglect all themeanings you actually want to convey in theway you want to
convey them, but what I’m saying is to always keep them in mind. When you’re
writing, thinkif thepeoplewho read it will understand it and beableto absorb
your message. Uselanguagethat’s appropriateto your audience. If your target is
theeveryman, you can’t ll thepages and paragraphs with highfalutin and
pretentious words—instead of getting your messageacross, you may alienate
your audienceinstead. If you’rewriting to an academicaudience, usewords that
areappropriateto the eld—readers might get bored if you usethemost simple
and plain words possible.

38. Mull over your workwhen writing—don’t beafraid to lookbackon what it is
you’vealready written. When you releasethewords onto thebook, you let it live
in others. Beopen and know that others may havedifferent understandings and
interpretations. No reading will betheexact samefor each person. Even the
simplest words havedifferent meanings and elicit different reactions depending
on theperson. Theword ower may conjureconcepts and ideas of love, romance,
and passion for some—whilefor others, ower may produceimages of funerals,
death, and loss. Although you arewriting to a speci caudience, it is dif cult to
control how exactly they will takeit.

39. “You know you've read a good book when you turn the
last page and feel a little as if you have lost a friend.”
Paul Sweeney
You’ve Got a
Friend in Me

40. As we’vementioned in previous chapters, it’s important to connect with your
audience. Thestory and thewords in your bookhaveto forgea strong bond with
your readers, onethat is even akin to a friendship. My mother used to tell meof
her relationship with books—with thereally good books that shecherished, she
would breezethrough the rst chapters, aching to know thenext event in the
plot, only to read incredibly slow nearing theend, fearing that shewould miss the
booktoo much when it was nished and shehad to put it down.

41. If you’rewriting a ction novel, esh out your characters and let your readers
identify with them on an intenselevel—so much so that your readers will do as
much as they can not to let thebookgo. Even if you’rewriting a non- ction book,
throw so much passion into your writing that it will just oozeoff thepages and
readers will havenothing to do but deeply connect with your workand output.
Remember to keep in mind, what does your audience
like? How do they identify? How can you allow your
characters and/or your message to relate and form a
connection with your book?

42. Inspiration from the
Past and the Present
Chapter: 5

43. Don’t beafraid to seekinspiration from your own favoriteauthors and the
popular authors of today. Now I’m de nitely not referring to plagiarizing or
stealing—that is deeply frowned upon and should not bedoneunder any
circumstance. What I mean is, takeinspiration from their styles and workethics.
Read about them, their writing habits, what they do when they write, and how
they write. Many famous authors also hold master classes that aremeant to help
you better unlockand develop your potential as a writer.
It’s important to have inspiration—especially when
you’re trying to reach your goals and sustain yourself in
your journey. In this chapter, we are going to discuss
how one can take inspiration from beloved writers from
both the past and the present in order to improve one’s
book and make it a bestseller.
How Do I Do
What They Do?

44. When looking through their work, seewhat it is about their books that you enjoy.
What is it exactly that you connect to? Is it thewords they use? Is it their senseof
world building and ability to describeand createscenery and environment? Is it
how they esh out their characters? Is it how they maketheir characters
relatable—characters you both loveand hate? Takenotes from thegreats—but
don’t copy off of them. Every person has their inspirations and peoplethey
idolize, who areyours? And what lessons can you takefrom them?

45. That’s Totally In Right Now:
From Post-Apocalyptic Teen
Novels to Journeys Towards
Self-Discovery
As with pop cultureand, well, culturein general—wewill always nd prevailing
themes and trends among different societies and markets. It is just thetruth
when wesay that certain themes areprevalent at certain times. Do you recall the
timewhen everywhereyou looked, therejust seemed to bea young adult novel
set in a post-apocalpyticworld, starring a promising and talented young heroine
or hero? Many of them wereeven madeinto movies: TheHunger Games Trilogy,
TheDivergent Series, and TheMazeRunner Series—many peoplefound
similarities in thethemes of thesebooks, and many other authors werequickto
capitalizeon therising popularity of thesethemes and concepts.As with pop
cultureand, well, culturein general—wewill always nd prevailing themes and
trends among different societies and markets. It is just thetruth when wesay
that certain themes areprevalent at certain times.

46. Do you recall thetimewhen everywhereyou looked, therejust seemed to bea
young adult novel set in a post-apocalpyticworld, starring a promising and
talented young heroineor hero? Many of them wereeven madeinto movies: The
Hunger Games Trilogy, TheDivergent Series, and TheMazeRunner Series—
many peoplefound similarities in thethemes of thesebooks, and many other
authors werequickto capitalizeon therising popularity of thesethemes and
concepts.

47. I recall that my father, who used to writebooks, wrotefor a certain publishing
house. That publishing house—which I will not name—had a certain themeset
for a year, and a story written would morelikely bepicked up and published if it
fell under thethemeof that year. Although this publishing housemostly
produced children’s books, it’s not far-fetched to say that our market and book
demand also heavily bases around thethemes that arein and popular for that
particular timeperiod. From stories about vampires, to stories about magicians
and wizards—beon thelookout for a themethat you can pictureyourself writing
about, and grab theopportunity to rideon that wave.

48. Thecons, however, of following certain themes is that you may get lost among
thesurplus—with so many books on this theme, how can you set yourself apart
from therest? Makesureyou havea solid concept—don’t just becomeanother
knockoff of a popular series. Don’t simply copy a bookand changeit around a
littlebit—mold your very own personal and uniquestory that also happens to be
in theme.
With all the things, don’t take other people’s work as
your own. That’s stealing. Prove your mettle and your
capabilities by creating your own works, but don’t be
afraid to of being inspired by the great works of others.

49. The Digital World of
The World of Social Media
Chapter: 6

50. “I grew up in a physical world, and I speak
English. The next generation is growing up
in a digital world, and they speak social.”
Angela Ahrendts

51. Theworld today is constantly changing. What was popular yesterday, is old news
today. Within a tap of a nger or a clickof a button, deep pools and wells are
availablein an instant. What then required physical labor and overcoming
physical distances, now, can bedelivered right to your screen. With the
instantaneous information and data gathering and building, theworld is
constantly changing and evolving. Therapid development of technology has
allowed for therapid development of theworld and society at large. Constant
innovations aremadeeach and everyday, and we, thecitizens of theworld, need
to adapt to its dynamism and evolution in order to survive.
The market of books right now is almost an entirely
di erent world from what it was twenty years ago.
Today, the digital world allows for the quick and
widespread dissemination of information all with a tap
of a nger. In this chapter, we will be discussing how the
digital world and the development of social media have
changed the game for markets everywhere—and how
you can capitalize on these to further your books.
An Ever-Changing
and Dynamic World

52. Don’t scrimp on thechanceto utilizesocial media and thefeatures of theever-
changing and evolving digital world to your advantage. If you aim to writea
bestseller, then useevery facet and facility availableto you. If you arenot aware
of PLR-Privatelabel rights that is another opportunity for you to gather eBooks
and articles that authors has allowed anyoneto usetheir material as their own.
You can edit theeBooks or articles and repackagethem to get started. This is just
another form of helping peoplewritea best seller. onlinespaces such as
IDPLR.com and https://www.plrebookqueen.com/ has many digital ebooks in
just about any nicheto help you writethat rst best seller.
With theadvent and invention of theinternet, grew social media and online
means of purchasing. If before, to get a book, you had to physically go to a
bookstoreand checkout theavailableselections, today, you can browsethrough
a websiteand purchasea bookwith theclickof a mouse.
A Book in the Digital Realm:
What’s the Difference?

53. With all the platforms available, it wouldn’t be wise to
just sell your book on one. Make your title available to a
larger audience through investing in different platforms.
Sign up for memberships and invest in your credibility
with the different purchasing platforms online: like
Amazon, for example.
All for One, and
One for All

54. With starting a business or production, it’s always helpful to haveconnections.
In theageof thein uencer, wherethenumber of a following has a big say in one’s
success rate—invest in enough peopleto help get theword out there. Askyour
friends to spread news of your book, themoreeyes that seeit, themore
purchases you will get.
Personally, you can createa namefor yourself and establish a presencein social
media platforms. Sinceyou’rea writer, get peoplehooked on your words and
ideas: already having a good following will makeadvertising and spreading news
of your bookeasier for you in theling run.
Furthermore, sincebooksites show other people’s thoughts on your work: invest
in good reviews. Truly put your heart into your work, don’t publish a rst draft
that you’vehardly worked on. If you do, you might only gather up mediocre
reviews that will hinder others from purchasing your book!
Clout and
Connections

55. I’m not sureabout you, but personally, I nd myself much moreimpulsivewhen
purchasing online. Such is as I’vehear many of my friends and peers complain—
they tend to buy more, or go on buying sprees, when thebuying is online.
Not physically holding theitem you intend to purchasefeels less likeyou’re
spending. Not holding theactual money you’regoing to let go of also feels less
likeyou’respending. Capitalizeon this in order to makeyour booka bestseller.
“Where is human nature so weak as in
the bookstore?”
Buying
Books Online
Henry Ward Beecher

56. Another word of advice is that with online book
purchasing sites, suggested purchases and links also have
you checking out more and more books like yours
available for purchase. That’s why it also works to write
about a popular theme—but that’s a double-edged sword
as there’s more competition. Again, ride on the clout—but
set yours apart. https://www.plrebookqueen.com/

57. Thank YouWe Welcome Your Feedback.
Feel freeto get in touch with meor any
feedbackor question.
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