Drive is the fire in your company’s belly. It starts with a spark of creativity and becomes an obsession shared by employees, customers, and prospects. Drive is a powerful thing. Whether you want to disrupt the competitive landscape or take over the entire market, your Drive has to be at the core of your company’s marketing Message, Brand, and Promotions.
Watch the recording here: http://www.youtube.com/watch?v=vB4Nr15yKnM&feature=youtu.be