Putting Drive Into Gear — Executing on Your Company’s Obsession to Achieve Market Supremacy

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Drive is the fire in your company’s belly. It starts with a spark of creativity and becomes an obsession shared by employees, customers, and prospects. Drive is a powerful thing. Whether you want to disrupt the competitive landscape or take over the entire market, your Drive has to be at the core of your company’s marketing Message, Brand, and Promotions.

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Putting Drive Into Gear — Executing on Your Company’s Obsession to Achieve Market Supremacy

  1. 1. PUTTING DRIVE INTO GEAR EXECUTING ON YOUR COMPANY’S OBSESSION TO ACHIEVE MARKET SUPREMACY The Starr Conspiracy and LAROCQUE
  2. 2. HOUSEKEEPING 60 minutes #DRIVEWEB @StarrConspiracy @LAROCQUEinc
  3. 3. PRESENTERS BRET STARR Founder and CEO The Starr Conspiracy GEORGE LAROCQUE Founder and President LAROCQUE #DRIVEWEB
  4. 4. Your business needs to be anchored in your obsession. #DRIVEWEB
  5. 5. Drive is the fire in your company’s belly. #DRIVEWEB
  6. 6. Messages can’t be developed in a vacuum. Your Drive and Obsession must flow throughout. Each audience needs to hear a different message, but those messages should also be related. DRIVE REACHES THREE MAJOR AUDIENCES #DRIVEWEB
  7. 7. DRIVE Obsession Boundaries Legacy Archetype #DRIVEWEB
  8. 8. DRIVE IS AT THE CENTER #DRIVEWEB
  9. 9. EXECUTING ON DRIVE Drive isn’t a grand idea that only lives in theory. It’s a principle that must inform your execution. #DRIVEWEB
  10. 10. COMPANY X The challenge: Getting growth right #DRIVEWEB
  11. 11. COMPANY X — DEVELOPING DRIVE Who are the people who define your company culture? #DRIVEWEB
  12. 12. COMPANY X — DRIVE Obsession: Succeed Making a difference requires taking advantage of opportunities when they arise. #DRIVEWEB
  13. 13. COMPANY X — DRIVE Boundary: Keep our word Doing the right thing for everyone means doing what you say you’ll do. #DRIVEWEB
  14. 14. COMPANY X — DRIVE Legacy: Make technology invisible It isn’t going to be easy. #DRIVEWEB
  15. 15. COMPANY X — DRIVE Archetype: Hero CHARACTERISTICS Courageous High ideals Strong Goal-oriented Disciplined in the face of obstacles UNDERLYING EMOTIONAL HUNGERS Take action and get the job done Speed Strength Skill #DRIVEWEB
  16. 16. COMPANY X — ALIGNING WITH THE ORGANIZATION It’s not enough to identify your Drive. You have to implement it. In order to effectively integrate Drive into the core of everything you do, each and every employee needs to fully understand your company’s Drive, what it means, and why it matters. #DRIVEWEB
  17. 17. COMPANY X — MESSAGE, BRAND, AND PROMOTION #DRIVEWEB
  18. 18. PUTTING DRIVE INTO GEAR Marketing decisions are business decisions. A company’s success comes from making the right decisions at the top. Marketing decisions aren’t just about colors for logos and giveaways at trade shows. These decisions tell you which line of business to be in, which logistics provider you should trust your products with, which employees to hire, and which markets to pursue. #DRIVEWEB
  19. 19. FOLLOW THE HONEYCOMB #DRIVEWEB
  20. 20. BE TRUE TO YOUR OBSESSION It’s nothing to be ashamed of. Companies that try to be something they’re not, fail. #DRIVEWEB
  21. 21. WHAT'S NEXT? #DRIVEWEB
  22. 22. #DRIVEWEB INFLUENCEHR.COM Transform your marketing strategy 10.28.13 INFLUENCEHR N.Y.
  23. 23. QUESTIONS? #DRIVEWEB
  24. 24. GET IN TOUCH THE STARR CONSPIRACY thestarrconspiracy.com LAROCQUE larocqueinc.com #DRIVEWEB
  25. 25. THANK YOU #DRIVEWEB

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