Content Marketing Workshop | Los Angeles ExpressionEngine Meetup
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This document discusses content marketing strategies for design agencies on any budget. It defines content marketing as creating and distributing valuable content to target audiences. It recommends identifying goals like building awareness, establishing expertise, and moving leads through the purchase process. It also suggests determining a unique selling proposition and developing content themes around teachable moments, unique approaches, behind-the-scenes insights, showcasing work, and profiles of people involved in the company. The document provides examples of content types, promotion strategies, tips for an editorial calendar, analytics to track success, batch writing content, social media bios, and concludes with advice to keep content marketing simple.
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This presentation was made at the Economic Development Association of Alabama Winter Conference in January, 2013.
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Lucas has 7 years of experience in sales and marketing. He is currently pursuing a degree in digital marketing from Full Sail University. Lucas has skills in areas like WordPress, Facebook ads, and retail salesmanship. His goals are to land an entry-level remote digital marketing job upon graduation, start his own marketing agency within 5 years, and own a large media company within 20 years. He plans to achieve these goals by developing his technical and soft skills, attending industry events, and growing his professional network.
Webcast Content marketing: versterk je Talent Brand in 5 stappen - Part 2
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Binnen recruitment is content marketing momenteel een hot topic. Maar waarom is dit nou zo belangrijk?
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In part 2 gaan we in op:
• Stap 3 t/m 5
3 – Waar, wanneer en hoe publiceer je content
4 – Hoe vergroot je de engagement met je content
5 – Hoe weet je of jouw content marketing werkt
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More at http://www.atomicdust.com/blog/
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More at http://www.atomicdust.com
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Webcast Content marketing: versterk je Talent Brand in 5 stappen - Part 2
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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- 1. Content Marketing: How to Market Your Design Agency on Any Budget
- 2. CONTENT MARKETING A marketing technique that creates and distributes valuable content to your target audience.
- 3. Content marketing talks with people
- 4. Your unique expertise + the issues your audience cares about = effective content marketing
- 5. What your business wants to achieve & what your marketing needs to achieve in the next 6 months
- 6. GOALS • Building awareness • Establishing your expertise • Moving leads along the purchase path • Cross selling or up-selling • Serving existing customers • Generating new leads
- 7. Your unique selling proposition (USP) It’s not about being the best, it’s about being different.
- 8. Ideas and Themes teachable moments unique approach behind the scenes show off your work people who are involved
- 9. Ideas and Themes Independent web designer: Design philosophy (unique) Portfolio work (show/people) Freelance life (behind) Design how-to’s (teach) Free downloads (unique) CEO of digital agency: Startup strategy (unique/teach) Staff profiles (people) Client work (show/people) Behind the curtain (behind) Doing good (unique/behind)
- 10. Content marketing: a snapshot THE MEDIUM Your brand Blog studies Case content eBooks Infographics Microsites Email Podcast Videos content Webinars Autoresponders White papers Newsletters THE PROMOTION Social media Facebook Flickr Other brand’s channels Editorial Forums Guest blog posts Google+ Instagram LinkedIn Pinterest Tumblr Twitter
- 11. Content creation => Promotion Blog post: The secret behind successful web design projects White paper: 10 questions to ask before hiring a web designer Share it on your social media accounts (drip) • Feature it in your newsletter • Send it to people in your network who would benefit • • • • Feature it on your homepage Add it to bookmarking sites Make it the CTA for bios, newsletters & outbound marketing
- 12. EDITORIAL CALENDAR MARCH Type Title Promotion Notes 3/3-FB share 3/3-send to network 3/4-Twitter share 3/24-feature in newsletter Find image for post Same as above Need Jerrod responses 3/17-Social media announcement 3/17-Giveaway for person who finds any typos/bugs Write SM posts Behind the scenes of 3/20-Twitter call for mailing our web redesign list sign-ups Build template Mar 3 Blog post The secret behind successful web design projects Mar 10 Blog post Staff profile: Jerrod Mar 17 Website launch Mar 24 Newsletter CALENDAR n/a PENDING PUBLISHED
- 13. Analytics Did the content do what you wanted it to do? If so, replicate for next time. If not, re-tool and try again.
- 15. Social media bios Call to action Unusual Expert
- 16. @Bidsketch Web app used by freelancers, consultants, and agencies to create professional looking proposals in minutes. @KellySims Web dev, instigator, beer crafter, Nice Guy™. I help make the internet better at @codesly. I make good beer at Crooked Brothers Brewery. @PizzaHut Ever wonder how a round pizza fits in a square box? Or why there isn’t delivery in your area? Give us a shout when we do a good job, or give us a shout when we don’t. @JamieCrager Serial Chips & Salsa Eater | Love Humans, Coffee & My Grill | Married a Canadian | Founder & CEO, Crowdshifter & blazefly | Co-Author nxt Facebook 4 Dummies
- 17. Keep it simple. Follow what delights you. Put yourself in your audience’s shoes.
- 18. Questions?