Content Marketing Workshop | Los Angeles ExpressionEngine Meetup
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This document discusses content marketing strategies for design agencies on any budget. It defines content marketing as creating and distributing valuable content to target audiences. It recommends identifying goals like building awareness, establishing expertise, and moving leads through the purchase process. It also suggests determining a unique selling proposition and developing content themes around teachable moments, unique approaches, behind-the-scenes insights, showcasing work, and profiles of people involved in the company. The document provides examples of content types, promotion strategies, tips for an editorial calendar, analytics to track success, batch writing content, social media bios, and concludes with advice to keep content marketing simple.
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Michael Campas PB Project 1: Exploring Your Personal Brand
This document provides details about Michael Campas' personal brand exploration and career goals in digital marketing. It outlines his skills, experience, education, target audiences, and professional development plan. His goal is to work as a research analyst at HBO within 5-10 years and become a director of retention marketing there within 15-20 years. To achieve this, he plans to enhance his expertise in digital marketing through further education and certifications.
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This presentation was made at the Economic Development Association of Alabama Winter Conference in January, 2013.
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Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
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You have a great content strategy, editorial calendar, keyword plan and social channels ready to go but, no one to help execute it. Enter... the Inbound Intern. Teach the upcoming generation how to be an effective Inbound Marketer while quickly scaling your Inbound strategy. You’ll learn how to recruit, interview, onboard and manage a team of all star interns. Internship programs provide a mutually beneficial relationship with your company and eager up and coming marketers, learn how to quickly get them off the ground writing, designing and engaging with your customers.
“Marketing Your Work and Engaging Your Audience - Marketing Your Work” by Eli...
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“Marketing Your Work and Engaging Your Audience - Marketing Your Work” from Reynolds Business Journalism Week 2016 by Elizabeth MaysPersonal Brand Exploration
Lucas has 7 years of experience in sales and marketing. He is currently pursuing a degree in digital marketing from Full Sail University. Lucas has skills in areas like WordPress, Facebook ads, and retail salesmanship. His goals are to land an entry-level remote digital marketing job upon graduation, start his own marketing agency within 5 years, and own a large media company within 20 years. He plans to achieve these goals by developing his technical and soft skills, attending industry events, and growing his professional network.
Webcast Content marketing: versterk je Talent Brand in 5 stappen - Part 2
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Binnen recruitment is content marketing momenteel een hot topic. Maar waarom is dit nou zo belangrijk?
In part 1 hebben we besproken en ook stap 1 en 2 van het 5-stappenplan. (Zie de presentatie van deel 1: http://www.slideshare.net/LinkedInTalentSolutionsBenelux/content-marketing-webcast-part-1)
In part 2 gaan we in op:
• Stap 3 t/m 5
3 – Waar, wanneer en hoe publiceer je content
4 – Hoe vergroot je de engagement met je content
5 – Hoe weet je of jouw content marketing werkt
• Praktische tips en voorbeeldenContent Marketing Webinar Benelux October 2014 step 3, 4 & 5
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More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managers
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More at http://www.atomicdust.com
Business Development Sales & Marketing. ICE framework
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How to Leverage Facebook for Easy Ad Revenue
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Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Marketing on a Shoestring Budget
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Key Takeaways:
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Content Marketing Workshop | Los Angeles ExpressionEngine Meetup
- 1. Content Marketing: How to Market Your Design Agency on Any Budget
- 2. CONTENT MARKETING A marketing technique that creates and distributes valuable content to your target audience.
- 3. Content marketing talks with people
- 4. Your unique expertise + the issues your audience cares about = effective content marketing
- 5. What your business wants to achieve & what your marketing needs to achieve in the next 6 months
- 6. GOALS • Building awareness • Establishing your expertise • Moving leads along the purchase path • Cross selling or up-selling • Serving existing customers • Generating new leads
- 7. Your unique selling proposition (USP) It’s not about being the best, it’s about being different.
- 8. Ideas and Themes teachable moments unique approach behind the scenes show off your work people who are involved
- 9. Ideas and Themes Independent web designer: Design philosophy (unique) Portfolio work (show/people) Freelance life (behind) Design how-to’s (teach) Free downloads (unique) CEO of digital agency: Startup strategy (unique/teach) Staff profiles (people) Client work (show/people) Behind the curtain (behind) Doing good (unique/behind)
- 10. Content marketing: a snapshot THE MEDIUM Your brand Blog studies Case content eBooks Infographics Microsites Email Podcast Videos content Webinars Autoresponders White papers Newsletters THE PROMOTION Social media Facebook Flickr Other brand’s channels Editorial Forums Guest blog posts Google+ Instagram LinkedIn Pinterest Tumblr Twitter
- 11. Content creation => Promotion Blog post: The secret behind successful web design projects White paper: 10 questions to ask before hiring a web designer Share it on your social media accounts (drip) • Feature it in your newsletter • Send it to people in your network who would benefit • • • • Feature it on your homepage Add it to bookmarking sites Make it the CTA for bios, newsletters & outbound marketing
- 12. EDITORIAL CALENDAR MARCH Type Title Promotion Notes 3/3-FB share 3/3-send to network 3/4-Twitter share 3/24-feature in newsletter Find image for post Same as above Need Jerrod responses 3/17-Social media announcement 3/17-Giveaway for person who finds any typos/bugs Write SM posts Behind the scenes of 3/20-Twitter call for mailing our web redesign list sign-ups Build template Mar 3 Blog post The secret behind successful web design projects Mar 10 Blog post Staff profile: Jerrod Mar 17 Website launch Mar 24 Newsletter CALENDAR n/a PENDING PUBLISHED
- 13. Analytics Did the content do what you wanted it to do? If so, replicate for next time. If not, re-tool and try again.
- 15. Social media bios Call to action Unusual Expert
- 16. @Bidsketch Web app used by freelancers, consultants, and agencies to create professional looking proposals in minutes. @KellySims Web dev, instigator, beer crafter, Nice Guy™. I help make the internet better at @codesly. I make good beer at Crooked Brothers Brewery. @PizzaHut Ever wonder how a round pizza fits in a square box? Or why there isn’t delivery in your area? Give us a shout when we do a good job, or give us a shout when we don’t. @JamieCrager Serial Chips & Salsa Eater | Love Humans, Coffee & My Grill | Married a Canadian | Founder & CEO, Crowdshifter & blazefly | Co-Author nxt Facebook 4 Dummies
- 17. Keep it simple. Follow what delights you. Put yourself in your audience’s shoes.
- 18. Questions?