This document discusses content marketing strategies for design agencies on any budget. It defines content marketing as creating and distributing valuable content to target audiences. It recommends identifying goals like building awareness, establishing expertise, and moving leads through the purchase process. It also suggests determining a unique selling proposition and developing content themes around teachable moments, unique approaches, behind-the-scenes insights, showcasing work, and profiles of people involved in the company. The document provides examples of content types, promotion strategies, tips for an editorial calendar, analytics to track success, batch writing content, social media bios, and concludes with advice to keep content marketing simple.